Solar Integrated Roofing Appoints Respected Industry Veteran Craig Widdes as President of Roofing for Southern California Region

Rhea-AI Summary

Solar Integrated Roofing Corp. (OTC PINK:SIRC) has appointed Craig Widdes as President of Roofing for Southern California. With over 30 years in the roofing industry, Widdes previously worked at CertainTeed, boosting residential roofing sales by 35%. He founded Widdes Roofing, achieving over $3 million in annual sales. This appointment allows CEO David Massey to focus on acquisitions and growth, enhancing value for shareholders. Solar Integrated Roofing provides solar power and roofing solutions across commercial and residential properties in the Southern California market.

Positive

• Craig Widdes' extensive experience in the roofing industry may enhance operational efficiency and sales growth.
• Appointment of Widdes allows CEO to focus on acquisitions, potentially leading to business expansion.

Negative

• Transition may create short-term disruptions in management continuity.
• Concerns about Widdes' adaptation to company culture and existing operational strategies.

EL CAJON, CA / ACCESSWIRE / April 6, 2021 / Solar Integrated Roofing Corp. (OTC PINK:SIRC), an integrated, single-source solar power and roofing systems installation company, announced today that respected industry veteran Craig Widdes has been appointed as President of Roofing for Southern California, effective immediately. In this role, he will be responsible for overseeing all roofing operations across the Company's various operating brands.

Mr. Widdes brings to Solar Integrated Roofing over 30 years of experience in the roofing industry. Prior to joining Solar Integrated Roofing, he worked at CertainTeed as Territory Manager in both the commercial and residential roofing segments. During his tenure he grew residential roofing sales by over 35%, leveraging established sales and service relationships with over 40 distributors throughout the Southern California market. Earlier in his career, he founded San Diego-based Widdes Roofing which grew to over $3.0 million in annual sales during his 14-year tenure as President.

"Craig is a natural fit with the Solar Integrated Roofing team, bringing with him extensive experience built throughout a lifetime in the roofing industry, said David Massey, Chief Executive Officer of Solar Integrated Roofing Corporation. "His established network throughout the Southern California market in particular will help us further scale our portfolio of brands, freeing me up to focus on acquisitions and growth into adjacent markets, while concurrently creating new cross-selling opportunities across our various business segments. I look forward to working closely with Craig to drive our firm to the next stage of growth, helping to drive long-term value creation for our shareholders."

About Solar Integrated Roofing Corp.

Solar Integrated Roofing Corporation (OTC: SIRC), is an integrated, single-source solar power and roofing systems installation company specializing in commercial and residential properties in the Southern California market. The Company's broad array of solutions include sales and installation of solar energy systems, battery backup and electric vehicle (EV) charging stations to roofing, HVAC and related electrical contracting work. For more information, please visit the Company's website at www.solarintegratedroofing.com.

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update the information contained in any forward-looking statement. This press release shall not be deemed a general solicitation.

Investor Relations Contact:

Lucas A. Zimmerman
Senior Vice President
MZ North America
Main: 949-259-4987
SIRC@mzgroup.us
www.mzgroup.us

SOURCE: Solar Integrated Roof Corp.

View source version on accesswire.com:
https://www.accesswire.com/638218/Solar-Integrated-Roofing-Appoints-Respected-Industry-Veteran-Craig-Widdes-as-President-of-Roofing-for-Southern-California-Region

FAQ

What is Craig Widdes' background before joining Solar Integrated Roofing?

Craig Widdes has over 30 years of experience, previously managing sales at CertainTeed and founding Widdes Roofing.

What are the expected impacts of Craig Widdes' appointment at SIRC?

His appointment is anticipated to streamline roofing operations and drive sales growth in Southern California.

How will the management change affect Solar Integrated Roofing's business strategy?

David Massey, the CEO, can now concentrate on acquisitions and growth opportunities, potentially benefiting the company.

What is Solar Integrated Roofing Corp. known for?

Solar Integrated Roofing specializes in solar power and roofing installations for commercial and residential properties.