Boston Solar Surpasses Two Million in Residential Solar Sales Month to Date; Launches Strategic Brand Campaign Airing On Prominent Regional Television Station
SinglePoint Inc. (OTC Pink:SING) subsidiary Boston Solar has achieved significant milestones with over $2 Million in residential solar sales month-to-date and $22 Million in signed commercial contracts. The company has launched a major television advertising campaign on a prominent Boston station to expand its market presence.
The campaign includes professionally produced commercials and branded weather segment integrations, reaching approximately 422,000 viewers weekly. This strategic expansion complements Boston Solar's successful Over-the-Top (OTT) advertising on streaming platforms, representing a shift from purely digital marketing to a multi-channel approach.
The initiative aims to reduce customer acquisition costs (CAC) while leveraging Massachusetts' favorable solar policy conditions, including SMART program incentives and federal tax credits. The weather segment integration strategically positions Boston Solar as an authority in renewable energy solutions during climate-related programming.
SinglePoint Inc. (OTC Pink:SING) ha raggiunto traguardi significativi attraverso la sua controllata Boston Solar, con oltre 2 milioni di dollari in vendite di impianti solari residenziali dall'inizio del mese e 22 milioni di dollari in contratti commerciali firmati. L'azienda ha lanciato una grande campagna pubblicitaria televisiva su una nota emittente di Boston per espandere la propria presenza sul mercato.
La campagna include spot pubblicitari prodotti professionalmente e integrazioni di segmenti meteorologici brandizzati, raggiungendo circa 422.000 spettatori settimanali. Questa espansione strategica complementa la pubblicità Over-the-Top (OTT) di Boston Solar sulle piattaforme di streaming, rappresentando un passaggio da un marketing puramente digitale a un approccio multicanale.
L'iniziativa mira a ridurre i costi di acquisizione dei clienti (CAC) sfruttando le favorevoli condizioni politiche per il solare del Massachusetts, inclusi gli incentivi del programma SMART e i crediti d'imposta federali. L'integrazione del segmento meteorologico posiziona strategicamente Boston Solar come un'autorità nelle soluzioni di energia rinnovabile durante i programmi legati al clima.
SinglePoint Inc. (OTC Pink:SING) ha logrado hitos significativos a través de su subsidiaria Boston Solar, con más de 2 millones de dólares en ventas de energía solar residencial hasta la fecha y 22 millones de dólares en contratos comerciales firmados. La compañía ha lanzado una importante campaña publicitaria televisiva en una destacada estación de Boston para expandir su presencia en el mercado.
La campaña incluye comerciales producidos profesionalmente e integraciones de segmentos meteorológicos con marca, alcanzando aproximadamente 422,000 espectadores semanales. Esta expansión estratégica complementa la exitosa publicidad Over-the-Top (OTT) de Boston Solar en plataformas de streaming, representando un cambio de un marketing puramente digital a un enfoque multicanal.
La iniciativa tiene como objetivo reducir los costos de adquisición de clientes (CAC) mientras se aprovechan las favorables condiciones políticas solares de Massachusetts, incluidos los incentivos del programa SMART y los créditos fiscales federales. La integración del segmento meteorológico posiciona estratégicamente a Boston Solar como una autoridad en soluciones de energía renovable durante la programación relacionada con el clima.
SinglePoint Inc. (OTC Pink:SING)의 자회사 Boston Solar는 현재까지 200만 달러 이상의 주택용 태양광 판매 및 2200만 달러의 상업 계약 체결로 중요한 이정표를 달성했습니다. 이 회사는 시장 존재감을 확대하기 위해 보스턴의 유명 방송국에서 대규모 텔레비전 광고 캠페인을 시작했습니다.
이 캠페인은 전문적으로 제작된 광고와 브랜드 날씨 세그먼트 통합을 포함하여 약 422,000명의 주간 시청자에게 도달하고 있습니다. 이러한 전략적 확장은 Boston Solar의 스트리밍 플랫폼에서의 성공적인 OTT 광고를 보완하며, 순수한 디지털 마케팅에서 다채널 접근 방식으로의 전환을 나타냅니다.
이 이니셔티브는 고객 획득 비용(CAC)을 줄이는 동시에 매사추세츠의 유리한 태양광 정책 조건, SMART 프로그램 인센티브 및 연방 세금 공제를 활용하는 것을 목표로 합니다. 날씨 세그먼트 통합은 기후 관련 프로그램 중에 Boston Solar를 재생 가능 에너지 솔루션의 권위자로 전략적으로 위치시킵니다.
SinglePoint Inc. (OTC Pink:SING) a atteint des étapes significatives grâce à sa filiale Boston Solar, avec plus de 2 millions de dollars de ventes solaires résidentielles à ce jour et 22 millions de dollars de contrats commerciaux signés. L'entreprise a lancé une campagne publicitaire télévisée majeure sur une station de Boston de premier plan pour élargir sa présence sur le marché.
La campagne comprend des publicités produites professionnellement et des intégrations de segments météo de marque, atteignant environ 422 000 téléspectateurs par semaine. Cette expansion stratégique complète la publicité Over-the-Top (OTT) réussie de Boston Solar sur les plateformes de streaming, représentant un passage d'un marketing purement numérique à une approche multicanale.
Cette initiative vise à réduire les coûts d'acquisition clients (CAC) tout en tirant parti des conditions politiques favorables au solaire du Massachusetts, y compris les incitations du programme SMART et les crédits d'impôt fédéraux. L'intégration du segment météo positionne stratégiquement Boston Solar comme une autorité en solutions d'énergie renouvelable lors des programmes liés au climat.
SinglePoint Inc. (OTC Pink:SING) hat durch ihre Tochtergesellschaft Boston Solar bedeutende Meilensteine erreicht, mit über 2 Millionen Dollar an Verkaufszahlen im Bereich Wohnsolaranlagen bis zum heutigen Tag und 22 Millionen Dollar an unterzeichneten Geschäftsanträgen. Das Unternehmen hat eine große Fernsehwerbungskampagne auf einem prominenten Bostoner Sender gestartet, um seine Marktpräsenz zu erweitern.
Die Kampagne umfasst professionell produzierte Werbespots und integrierte Wettersegmente mit Marke, die etwa 422.000 Zuschauer pro Woche erreichen. Diese strategische Expansion ergänzt die erfolgreiche Over-the-Top (OTT) Werbung von Boston Solar auf Streaming-Plattformen und stellt einen Wechsel von reinem Digitalmarketing zu einem Multikanalansatz dar.
Die Initiative zielt darauf ab, die Kundenakquisitionskosten (CAC) zu senken und gleichzeitig die günstigen politischen Rahmenbedingungen für Solarenergie in Massachusetts zu nutzen, einschließlich der SMART-Programmincentives und der föderalen Steuergutschriften. Die Integration des Wettersegments positioniert Boston Solar strategisch als Autorität für erneuerbare Energielösungen während klimabezogener Programme.
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- Company's multi-channel marketing approach showing growth trajectory and potential upside
- Boston Solar Surpasses 50 Residential Solar Sales MTD surpassing
$2 Million in Sales - Over
$22 Million in Signed Commercial Contracts
Boston, Massachusetts--(Newsfile Corp. - March 27, 2025) - SinglePoint Inc. (OTC Pink:SING) wholly owned subsidiary Boston Solar, a leading residential and commercial solar provider in Massachusetts, has launched a significant television advertising campaign through a strategic Brand Awareness Campaign with a prominent Boston television station, signaling a powerful expansion of the company's marketing footprint that could drive substantial growth in customer acquisition and revenue.
Boston Solar Expands Digital Dominance with OTT and Broadcast Advertising to Drive Sales and Brand Growth
Boston Solar's proven digital strategy continues to deliver impressive results, with its recent Over-the-Top (OTT) advertising campaigns on leading streaming services platforms generating an immediate uptick in sales. Building on this success, the company is taking a bold step forward by launching a high-impact brand awareness campaign on a leading local news station. This strategic expansion into broadcast media is designed to amplify Boston Solar's market presence, attract new customers, and solidify its position as a leader in the solar energy sector in New England.
The campaign features two professionally produced commercials now airing across our partner channel's programming schedule, complemented by branded integrations within the station's weather segments throughout the week. This comprehensive television presence is expected to reach an average of 422,000 viewers weekly, dramatically expanding the company's visibility within its key service territory.
Strategic Shift in Marketing Approach
Boston Solar's move into television advertising represents a noteworthy evolution in the company's market strategy. While many solar providers remain heavily dependent on digital marketing channels, Boston Solar's expansion into traditional broadcast media demonstrates a sophisticated multi-channel approach designed to capture broader market segments.
"This partnership with a leading local station represents a strategic investment in brand awareness and customer acquisition," added Mike Morlino President Boston Solar. "By complementing our digital initiatives with targeted television exposure, we're reaching households that might not be actively searching online for solar solutions but are excellent candidates for adoption."
The Company is implementing this diversified marketing approach to provide Boston Solar with a competitive advantage in customer acquisition costs (CAC) - a critical metric for solar installation companies. By reaching passive prospects through television, the company may reduce its dependence on increasingly competitive and expensive digital advertising channels.
Weather Segment Integration Enhances Brand Authority
Particularly notable in the channel-partner launch is Boston Solar's integration into weather segments - a strategic placement that naturally associates the company with energy consciousness when viewers are most attuned to climate considerations.
This contextual relevance not only enhances brand recall but positions Boston Solar as an authority in renewable energy solutions at precisely the moment when consumers may be most receptive to sustainability messaging.
Initiatives
Those watching the renewable energy sector, Boston Solar's marketing expansion could signal several positive developments:
- Growth Trajectory: The significant investment in television advertising to drive down Customer Acquisition Cost, drive brand awareness and bring in new sales and partnerships.
- Margin Protection: Diversification of customer acquisition channels improving costs and reducing overall expenses in marketing and continue throughout the business
- Brand Premium Development: Television presence tends to elevate brand perception, potentially allowing for premium experience compared to competitors who rely solely on digital lead generation.
- Market Share Strategy: The reach of 422,000 weekly viewers represents substantial market penetration in the Massachusetts region, potentially accelerating market share gains.
Industry observers note that solar installation companies that successfully build brand equity through broadcast media often demonstrate stronger resilience during market fluctuations and seasonal variations in demand.
Sector Context
This marketing expansion comes as the residential solar sector in Massachusetts continues to benefit from favorable policy conditions, including the state's SMART program incentives and federal tax credits for solar installations. These incentives, combined with rising utility costs, have created a favorable environment for market growth.
Boston Solar's enhanced marketing reach positions the company to capitalize on these market conditions more effectively than competitors who lack comparable brand visibility.
Boston Solar
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About Boston Solar - www.bostonsolar.us
Boston Solar is a premier solar provider serving residential and commercial customers throughout Massachusetts. The company has established a reputation for quality installations, comprehensive customer service, and deep expertise in navigating the complex landscape of solar incentives and financing options in the Northeast market.
About SinglePoint Inc. www.singlepoint.com
SinglePoint Inc. is a renewable energy and sustainable lifestyle company focused on providing environmentally friendly energy efficiencies and healthy living solutions. SinglePoint is initially focused on building the largest network of renewable energy solutions and modernizing the traditional solar and energy storage model. The Company is also actively exploring future growth opportunities in air purification, electric vehicle charging, solar as a subscription service, and additional energy efficiencies that enhance sustainability and a healthier life. For more information, visit the Company's website (www.singlepoint.com).
Forward-Looking Statements
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934 and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential plans and objectives of the Company, the use of proceeds, anticipated growth and future expansion, are forward-looking statements that involve risks and uncertainties.
There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.
Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company undertakes no duty to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.
Media Contact:
Michael Morlino, President
info@bostonsolar.us
Investor Relations Contact:
SinglePoint Inc
investor@singlepoint.com
888-682-7464
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/246282
FAQ
How much has Boston Solar achieved in residential solar sales for SING in March 2025?
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