SharpSpring Transforms Campaign Performance Reporting With Launch of Multi-Touch Attribution

Rhea-AI Summary

SharpSpring, Inc. (NASDAQ:SHSP) has launched a new Multi-Touch Attribution feature aimed at helping agencies and SMBs assess the true ROI of marketing campaigns. This tool enhances campaign tracking capabilities by enabling users to visualize end-to-end ROI and select their attribution model. Chief Marketing Officer Chip House emphasized that this advancement allows marketers to better understand which campaigns drive conversions. With an easy-to-use cloud dashboard, users can generate custom reports to clearly communicate their performance metrics.

Positive

• Launch of Multi-Touch Attribution feature to measure marketing campaign ROI.
• Enhanced tracking tools are cost-effective and user-friendly for agencies and SMBs.
• Custom report generation allows users to showcase ROI easily.

Negative

• None.

Enhancements to SharpSpring's Performance Reporting Make It Easier Than Ever for Marketers to Prove Campaign ROI

GAINESVILLE, FL / ACCESSWIRE / October 8, 2020 / SharpSpring, Inc. (NASDAQ:SHSP), a leading cloud-based sales and marketing automation platform, today announced the release of Multi-Touch Attribution, designed to help agencies and SMBs more easily measure the true impact of their sales and marketing campaigns.

"We're excited to bring advanced campaign attribution tools to our agency partners and clients," said Chip House, Chief Marketing Officer at SharpSpring. "Few customers buy during their first marketing touchpoint or site visit. They're much more likely to convert after engaging with many campaigns along their customer journey. With our Multi-Touch Attribution, marketers can easily track the true end-to-end ROI of their campaigns, so they'll know which ones have the greatest impact on the bottom line."

Until now, multi-touch attribution favored large enterprises with the resources to pull it off. SharpSpring has enhanced its integrated campaign tracking to deliver a robust solution that's both cost-effective and easy to use. It's perfect for agencies and SMBs.

"Our success as an agency depends on our ability to track performance and prove ROI for our clients," said Chip LaFleur, president of LaFleur Marketing. "The Multi-Touch Attribution feature is a game-changer that helps us streamline our marketing and sales processes and demonstrate the value of our agency to each client."

SharpSpring users drag-and-drop data processing widgets into Custom Reports to show ROI. Each report is easy to build, share, and display on any screen thanks to SharpSpring's Cloud Dashboard functionality.

SharpSpring's tracking capabilities give users more control over how they report, with options to select which attribution model they want to deploy for any campaign. Either way, the result is a more complete picture of marketing performance and ROI.

To learn more about SharpSpring, visit sharpspring.com today.

About SharpSpring, Inc.
SharpSpring, Inc. (NASDAQ:SHSP) is a rapidly growing, highly-rated global provider of affordable marketing automation delivered via a cloud-based Software-as-a Service (SaaS) platform. Thousands of businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and deliver higher returns on marketing investments. Known for its innovation, open architecture and free customer support, SharpSpring offers flexible contracts at a fraction of the price of competitors, making it an easy choice for growing businesses and digital marketing agencies. Learn more at sharpspring.com.

Company Contact:
Aaron Jackson
Interim Chief Financial Officer
Phone: 352-448-0967
Email: IR@sharpspring.com

Investor Relations:
Gateway Investor Relations
Matt Glover or Tom Colton
Phone: 949-574-3860
Email: SHSP@gatewayir.com

SOURCE: SharpSpring, Inc.

View source version on accesswire.com:
https://www.accesswire.com/609666/SharpSpring-Transforms-Campaign-Performance-Reporting-With-Launch-of-Multi-Touch-Attribution

FAQ

What is the new feature launched by SharpSpring (SHSP) on October 8, 2020?

SharpSpring launched the Multi-Touch Attribution feature to help agencies and SMBs measure the ROI of their marketing campaigns.

How does Multi-Touch Attribution benefit SharpSpring users?

It allows users to track the true end-to-end ROI of campaigns and select from various attribution models, enhancing campaign effectiveness.

What market segment is targeted by SharpSpring's new capabilities?

The new capabilities are specifically designed for agencies and small to medium-sized businesses (SMBs).

How can SharpSpring users report their campaign performance?

Users can create custom reports using drag-and-drop widgets in SharpSpring's Cloud Dashboard to showcase ROI.