Sharing Services Global Corporation (SHRG) Announces New Brand ‘The HAPPY CO.’

Rhea-AI Summary

Sharing Services Global Corporation (OTCQB: SHRG) has launched a new brand identity for its subsidiaries, Elevacity Holdings and Elevacity U.S., now known as The Happy Co. This rebranding includes a complete redesign of its consumer and business websites and marketing materials. The initiative aims to enhance customer engagement and align with the company's mission of promoting happiness through nootropic and functional beverages. The branding process involved a partnership with a premier digital marketing agency and aims to facilitate global expansion in 2021.

Positive

• Launch of new brand identity, The Happy Co., to enhance customer recall and engagement.
• Collaboration with top-tier digital marketing and branding agencies for effective rebranding.
• New digital platform to streamline order fulfillment, payments, and CRM, improving operational efficiency.
• Global expansion plans for 2021 align with enhanced branding strategy.

Negative

• None.

PLANO, Texas, Feb. 25, 2021 (GLOBE NEWSWIRE) -- -- via InvestorWire -- Sharing Services Global Corporation (OTCQB: SHRG) (the “Company”), formerly Sharing Services Inc., announces its wholly owned subsidiaries Elevacity Holdings, LLC and Elevacity U.S., LLC, leading producers and distributors of nootropic, functional beverage products with a focus on health and wellness, have launched their new brand identity as The Happy Co. The brand was fully unveiled this week, resulting in a brand new digital experience for both customers and Brand Partners. This entailed a complete redesign of both the consumer-facing website where The Happy Co. customers purchase products and the business-focused website that showcases the overarching opportunity. All marketing collateral, social media presence and more have been transitioned to reflect the new brand, The Happy Co.

The brand look and feel is meant to help the customer recall happiness and reflect on the importance of family and community in their lives. From the colors, to the shape of the new logo and the images chosen for the website, The Happy Co. connects a pleasant feeling that is already evident in the unique blend of products offered by the company.

“The Happy Co. is not just a name; it is the best descriptor of our mission. It directly mirrors our values and purpose of sharing happiness through products and experiences that elevate lives,” said Bo Short, CEO of Elevacity Holdings, LLC and Elevacity International Holdings, LLC. “Our Brand Partners and our customers live this experience every day. This new branding is an important step as we begin our global expansion in 2021. It connects perfectly to our enhanced business platform and ever-growing ecosystem of products.”

The new brand identity is the result of an extensive six-month process with one of the premier digital marketing agencies. Top-flight digital branding agency BVA, whose clients include billion-dollar brands like Red Bull and Kylie Cosmetics, was selected to lead the creative process. Direct selling industry leader Exigo was selected as the new digital platform (PaaS) to support order fulfillment, payments, commissions, reporting, Customer Relationship Management (CRM) and more. The complete product portfolio is now available through the site and the customer experience is seamless.

“It feels wonderful to establish this alignment between our purpose and our branding. We’ve been called the ‘Happy Coffee Company’ for years and now we are able to realize our brand recognition and leverage it,” said Garrett McGrath, president of The Happy Co. “I am so proud of the dedication and thoroughness our team put into making this new brand a reality.”

ABOUT THE HAPPY CO.
The Happy Co., formerly Elepreneurs and Elevacity branded, launched this week with an established foundation of successful nootropic, functional beverage products that enhance mood, boost energy, enhance sleep, and might even make you feel like a younger you! The Happy Co. starts with products but does not end there. We are a lifestyle and a dose of happy.

For more information about the The Happy Co. visit www.thehappyco.com.

Additional information is contained in the Company’s 10-Q and 10-K filings with the Securities and Exchange Commission.

About Sharing Services Global Corporation
Sharing Services Global Corporation (OTCQB: SHRG), formerly Sharing Services Inc., is a publicly traded diversified company dedicated to maximizing shareholder value through the acquisition and development of innovative companies, products and technologies. The Sharing Services combined platform leverages the capabilities and expertise of various companies that market and sell products direct to the consumer. Its primary division includes Elevacity U.S., LLC (a sales and marketing company based on utilization of independent contractors as the sales force).

For more information, visit: www.SHRGInc.com. 

Forward-Looking Statements
The statements contained in this press release, those which are not purely historical or which depend upon future events, may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements regarding the Company’s expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company’s operating margin and rolling average annual growth in tangible book value per share, constitute forward-looking statements. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those projected in the forward-looking statements because of various factors. All forward-looking statements included in this press release are based on information available to the Company on the date hereof and the Company assumes no obligation to update any such forward-looking statement. Prospective investors should also consult the risks factors described from time to time in the Company’s Reports on Forms 10-K, 10-Q and 8-K and Annual Reports to Shareholders.

Company Contact:
Sharing Services Global Corporation
Investor Relations
(469) 304-9400 Ext 201
Info@SHRGinc.com

Corporate Communications:
InvestorBrandNetwork (IBN)
Los Angeles, California
www.InvestorBrandNetwork.com
310.299.1717 Office
Editor@InvestorBrandNetwork.com

FAQ

What is the new brand identity for Sharing Services Global Corporation?

The new brand identity for Sharing Services Global Corporation is The Happy Co., launched for its subsidiaries Elevacity Holdings and Elevacity U.S.

When was the new brand identity for SHRG launched?

The new brand identity was launched on February 25, 2021.

What products does The Happy Co. offer?

The Happy Co. offers nootropic and functional beverage products focused on health and wellness.

Who was involved in the rebranding process of The Happy Co.?

The rebranding process involved collaboration with a premier digital marketing agency, BVA.

What are the goals of The Happy Co.'s rebranding?

The goals of the rebranding include enhancing customer engagement, promoting happiness, and supporting global expansion.