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Safety Shot’s Game Changing Blood Alcohol Reduction Beverage to Hit 7-Eleven Stores in Chicago

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Safety Shot, Inc. (Nasdaq: SHOT) has announced that its 4 oz. bottles of Safety Shot, the world's first beverage to reduce blood alcohol content, will soon be available at 315 7-Eleven stores in the Chicago area. This partnership, established with the Franchise Owners Association (FOA) Chicago, will see the product placed on countertops, priced at $5.99 each or $10 for two.

7-Eleven, the world's largest convenience store chain with over 12,000 U.S. locations and $72 billion in sales last year, is an ideal platform for Safety Shot's commercialization efforts. The launch timing coincides with the fourth quarter, traditionally a peak period for alcohol sales due to holiday gatherings and seasonal stress.

CEO Jarrett Boon emphasized the strategic importance of this distribution in a major metropolis, particularly during a high-demand season for alcohol. The company plans to evaluate further strategic launches for its on-the-go bottles.

Safety Shot, Inc. (Nasdaq: SHOT) ha annunciato che le sue bottiglie da 4 oz. di Safety Shot, la prima bevanda al mondo in grado di ridurre il contenuto di alcol nel sangue, saranno presto disponibili in 315 negozi 7-Eleven nell'area di Chicago. Questa partnership, stabilita con l'Associazione dei Proprietari di Franchising (FOA) di Chicago, prevede che il prodotto venga posizionato sui banconi, al prezzo di $5.99 ciascuna o $10 per due.

7-Eleven, la catena di negozi di convenienza più grande al mondo con oltre 12.000 sedi negli Stati Uniti e $72 miliardi di vendite lo scorso anno, è una piattaforma ideale per gli sforzi di commercializzazione di Safety Shot. Il lancio coincide con il quarto trimestre, tradizionalmente un periodo di picco per le vendite di alcol a causa dei raduni festivi e dello stress stagionale.

Il CEO Jarrett Boon ha enfatizzato l'importanza strategica di questa distribuzione in una grande metropoli, in particolare durante una stagione di alta domanda per l'alcol. L'azienda prevede di valutare ulteriori lanci strategici per le sue bottiglie da portare con sé.

Safety Shot, Inc. (Nasdaq: SHOT) ha anunciado que sus botellas de 4 oz. de Safety Shot, la primera bebida del mundo que reduce el contenido de alcohol en la sangre, estarán disponibles pronto en 315 tiendas 7-Eleven en el área de Chicago. Esta asociación, establecida con la Asociación de Propietarios de Franquicias (FOA) de Chicago, verá el producto colocado en los mostradores, con un precio de $5.99 cada una o $10 por dos.

7-Eleven, la cadena de tiendas de conveniencia más grande del mundo con más de 12,000 ubicaciones en EE. UU. y $72 mil millones en ventas el año pasado, es una plataforma ideal para los esfuerzos de comercialización de Safety Shot. El momento del lanzamiento coincide con el cuarto trimestre, que tradicionalmente es un período de auge para las ventas de alcohol debido a las reuniones navideñas y el estrés estacional.

El CEO Jarrett Boon enfatizó la importancia estratégica de esta distribución en una gran metrópoli, especialmente durante una temporada de alta demanda de alcohol. La empresa planea evaluar lanzamientos estratégicos adicionales para sus botellas para llevar.

Safety Shot, Inc. (Nasdaq: SHOT)는 세계 최초의 혈중 알코올 농도를 낮춰주는 음료인 Safety Shot의 4 oz. 병이 시카고 지역의 315개의 7-Eleven 매장에서 곧 판매될 것이라고 발표했습니다. 이 파트너십은 시카고 프랜차이즈 소유자 협회(FOA)와 설립되었으며, 제품은 카운터에 진열되고 $5.99 또는 두 개에 $10의 가격으로 판매될 예정입니다.

7-Eleven은 미국 내 12,000개 이상의 매장을 보유하고 있으며 지난해 $720억의 매출을 올린 세계 최대의 편의점 체인으로, Safety Shot의 상업화 노력에 적합한 플랫폼입니다. 출시 시기는 전통적으로 알코올 판매의 peak 시기인 4분기와 겹칩니다. 이는 연말 모임과 계절적 스트레스로 인한 것입니다.

CEO Jarrett Boon은 알코올 수요가 높은 시즌 동안 대도시에서의 이 배포의 전략적 중요성을 강조했습니다. 회사는 이동 중 사용할 수 있는 병에 대한 추가 전략적 출시를 평가할 계획입니다.

Safety Shot, Inc. (Nasdaq: SHOT) a annoncé que ses bouteilles de 4 oz. de Safety Shot, la première boisson au monde capable de réduire le taux d'alcool dans le sang, seront bientôt disponibles dans 315 magasins 7-Eleven de la région de Chicago. Ce partenariat, établi avec l'Association des Propriétaires de Franchises (FOA) de Chicago, verra le produit placé sur les comptoirs, au prix de $5.99 chacun ou $10 pour deux.

7-Eleven, la plus grande chaîne de magasins de commodité au monde avec plus de 12.000 emplacements aux États-Unis et un chiffre d'affaires de 72 milliards de dollars l'année dernière, constitue une plateforme idéale pour les efforts de commercialisation de Safety Shot. Le moment du lancement coïncide avec le quatrième trimestre, traditionnellement une période de pointe pour les ventes d'alcool en raison des rassemblements de fin d'année et du stress saisonnier.

Le PDG Jarrett Boon a souligné l'importance stratégique de cette distribution dans une grande métropole, en particulier pendant une saison de forte demande pour l'alcool. L'entreprise prévoit d'évaluer d'autres lancements stratégiques pour ses bouteilles à emporter.

Safety Shot, Inc. (Nasdaq: SHOT) hat angekündigt, dass seine 4 oz. Flaschen von Safety Shot, dem weltweit ersten Getränk zur Reduzierung des Blutalkoholgehalts, bald in 315 7-Eleven-Filialen im Raum Chicago erhältlich sein werden. Diese Partnerschaft, die mit der Franchise Owners Association (FOA) Chicago gegründet wurde, sieht vor, dass das Produkt auf Theken platziert wird, zu einem Preis von $5.99 pro Stück oder $10 für zwei.

7-Eleven, die größte Convenience-Store-Kette der Welt mit über 12.000 Standorten in den USA und einem Umsatz von 72 Milliarden Dollar im letzten Jahr, bietet eine ideale Plattform für die Kommerzialisierungsbemühungen von Safety Shot. Der Zeitpunkt des Starts fällt in das vierte Quartal, das traditionell eine Hochphase für den Alkoholverkauf aufgrund von Feiertagsversammlungen und saisonalem Stress darstellt.

CEO Jarrett Boon betonte die strategische Bedeutung dieser Distribution in einer großen Metropole, insbesondere in einer Hochsaison für Alkohol. Das Unternehmen plant, weitere strategische Markteinführungen für seine tragbaren Flaschen zu evaluieren.

Positive
  • Partnership with 7-Eleven to distribute Safety Shot in 315 Chicago area stores
  • Strategic timing of launch during peak alcohol sales season (Q4)
  • Prominent counter-top placement in high-traffic convenience stores
  • Expansion into the third largest metropolitan area in the United States
Negative
  • None.

Insights

The launch of Safety Shot's blood alcohol reduction beverage in 315 7-Eleven stores across Chicago marks a significant milestone for the company's market penetration strategy. This partnership with a major convenience store chain in the third-largest U.S. metropolitan area provides Safety Shot with substantial exposure to a large consumer base.

The timing of this launch is strategically aligned with the seasonal increase in alcohol sales during the fall and winter holidays. With a $5.99 price point for a single 4 oz. bottle and a $10 offer for two, Safety Shot is positioning itself as an impulse purchase item, which could drive sales volume.

However, investors should consider that:

  • The product's efficacy and consumer acceptance are yet to be proven on a large scale
  • Regulatory scrutiny may increase as the product gains visibility
  • The impact on Safety Shot's revenue and profitability will depend on sales performance and distribution costs

While this launch is promising, it represents a test market rather than a nationwide rollout. The success in Chicago will likely determine future expansion opportunities with 7-Eleven and other retailers.

This distribution deal with 7-Eleven is a positive development for Safety Shot, Inc. (NASDAQ: SHOT), potentially impacting its financial outlook. Here's why:

  • Increased Revenue Potential: With a presence in 315 high-traffic locations, Safety Shot could see a significant boost in sales. Assuming conservative estimates of 10 units sold per store per day at $5.99 each, this could translate to additional annual revenue of approximately $6.9 million.
  • Brand Visibility: The counter-top placement in 7-Eleven stores provides premium visibility, which could drive brand awareness and lead to increased demand in other channels.
  • Market Validation: Partnership with a major retailer like 7-Eleven lends credibility to Safety Shot's product, potentially attracting other retail partners.

However, investors should note that Safety Shot's current market cap of $65.9 million suggests the market may already be pricing in some expansion expectations. The company's ability to scale production, manage distribution costs and maintain margins will be important for translating this opportunity into profitable growth.

Safety Shot 4 oz. bottles will be sold at the world's first convenience retailer at over 300 locations in the Chicago area.

JUPITER, Fla., Sept. 30, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the Company”) is excited to announce that 4 oz. bottles of Safety Shot, the world’s first beverage to reduce blood alcohol content, will soon be sold at 7-Eleven convenience stores in the Chicago area.

Working in a partnership with the President and board members of the Francise Owners Association (FOA) Chicago, Safety Shot will launch its convenient on-the-go 4 oz. bottles at 315 7-Eleven stores in the Chicago area.

The product will have a counter-top placement and will be priced at $5.99 each and $10 for two.

In 1927, 7-Eleven showed the world just how convenient shopping could be and has been doing it every day since. 7-Eleven is the world's largest convenience store chain with more than 12,000 locations in the U.S. alone and generated $72 billion in sales last year. The convenience store offers food, snacks, alcohol, and so much more.


Many retailers report their highest alcohol sales in the fourth quarter of the year (from October until New Years Eve). With the large number of holiday gatherings—not to mention the added stress of the season— the fall and winter holidays are one of the most popular times for alcohol use.

“To be distributed in one of the most recognized convenience stores is monumental in driving Safety Shot’s commercialization efforts. The fall and winter seasons see an uptick in alcohol sales making it the best time for Safety Shot to be on the countertops of over 300 7-Eleven stores in a large metropolis city,” stated Safety Shot CEO Jarrett Boon. “The Chicago area is the third largest metropolitan area in the United States and the fourth largest metropolitan area in North America. We will continue to evaluate more strategic launches for Safety Shot’s easy on-the-go bottles.”

For more information on Safety Shot, visit www.drinksafetyshot.com and Amazon.

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Forward-Looking Statements

This press release includes certain disclosures that contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot's ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot's future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled "Risk Factors" in Safety Shot's Form 10-Q for the fiscal year ended June 30, 2024, filed with the Securities and Exchange Commission on August 15, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law.

Media and Investor Contact:

Autumn Communications
Jess Weinberger
Phone: 201-213-3239
Email: shot@autumncommunications.com

Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com


FAQ

Where will Safety Shot be available in Chicago?

Safety Shot will be available at 315 7-Eleven stores across the Chicago area.

How much will Safety Shot cost at 7-Eleven stores?

Safety Shot will be priced at $5.99 for a single 4 oz. bottle or $10 for two bottles at 7-Eleven stores in Chicago.

When is Safety Shot (SHOT) launching in 7-Eleven stores?

The press release indicates that Safety Shot will 'soon' be sold at 7-Eleven stores in the Chicago area, coinciding with the fourth quarter which is a peak period for alcohol sales.

What is unique about Safety Shot (SHOT) as a beverage?

Safety Shot is described as the world's first beverage designed to reduce blood alcohol content.

Safety Shot, Inc.

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