Safety Shot Partners with Launchpad to Tap into the Large and Influential College Student Market

Rhea-AI Summary

Safety Shot (Nasdaq: SHOT) has partnered with Launchpad's All Roads Travel (ART) network to target the college student market. ART, the #1 College Tour Operator in the U.S., will help raise brand awareness for Safety Shot's product that lowers blood alcohol content in 30 minutes. The campaign will span over 100 major campuses, utilizing thousands of student ambassadors to create organic content, organize events, and manage product sampling.

With 21 million college students in the U.S. boasting $593 billion in spending power, this partnership aims to establish Safety Shot as a must-have product among this demographic. CEO Jarett Boon emphasized the potential for significant brand awareness in a market that values both fun and academic success. The collaboration leverages ART's expertise in student engagement and peer-driven marketing to build brand loyalty among college students.

Positive

• Partnership with Launchpad's ART network to access over 100 major U.S. college campuses
• Potential to reach 21 million college students with $593 billion in spending power
• Utilization of thousands of student ambassadors for organic content creation and product promotion
• Expansion plans to increase brand visibility across additional campuses over time

Negative

• None.

Insights

Market Research Analyst

This partnership between Safety Shot and Launchpad's All Roads Travel (ART) network is a strategic move to tap into the lucrative college market. With over 21 million college students wielding $593 billion in spending power, this demographic presents a significant opportunity for Safety Shot. The collaboration leverages ART's established presence across 100+ major campuses and their network of student ambassadors, which could potentially lead to rapid brand awareness and adoption.

However, it's important to note that while the college market is attractive, it's also highly competitive and fickle. The success of this initiative will largely depend on how well Safety Shot's product resonates with students and aligns with their lifestyle needs. The focus on peer-to-peer marketing and ambassador-led activities could prove effective, but the long-term impact on sales and market share remains to be seen. Investors should monitor key performance indicators such as engagement rates, product trial numbers and eventual sales figures to gauge the success of this partnership.

Financial Analyst

While this partnership shows promise for brand exposure, its immediate financial impact is likely to be Safety Shot (NASDAQ: SHOT) is investing in marketing and brand awareness, which are typically long-term strategies with delayed returns. The company's focus on the college demographic could lead to increased sales, but it's important to note that students often have disposable income.

Investors should watch for:

• Marketing expenses and their impact on the company's cash flow
• Any significant uptick in sales attributed to this partnership
• Changes in market share within the wellness drink category

Without concrete financial projections or cost details for this partnership, it's challenging to quantify its potential return on investment. Shareholders should expect increased marketing expenses in the short term, with the hope of revenue growth in the medium to long term. The success of this strategy could positively influence the stock price, but tangible results may take time to materialize.

Legal Expert

The partnership between Safety Shot and Launchpad raises some potential legal considerations that investors should be aware of:

• Marketing alcohol-related products to college students requires careful navigation of regulations to avoid promoting underage or excessive drinking.
• Claims about lowering blood alcohol content quickly could face scrutiny from regulatory bodies like the FDA or FTC if not properly substantiated.
• The use of student ambassadors for marketing may need to comply with specific guidelines to ensure ethical practices and avoid exploitation.

While the partnership itself doesn't present immediate legal issues, the execution of the marketing strategy will need to be closely monitored to ensure compliance with all relevant laws and regulations. Any missteps could lead to regulatory challenges or reputational damage, which could negatively impact the company's value and operations.

Launchpad’s Network All Roads Travel (ART) Will Help Raise Brand Awareness for Safety Shot Among Millions of U.S. College Students

JUPITER, Fla., Sept. 19, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the Company”), a wellness company behind the first patented wellness product on Earth that lowers blood alcohol content in as little as 30 minutes by supporting its metabolism, has partnered with Launchpad, a dynamic marketing agency that specializes in college student-focused marketing solutions.

The Company will be utilizing Launchpad’s network All Roads Travel (ART), the #1 College Tour Operator in the nation, to raise brand awareness for the Safety Shot product among college students.

ART’s campaigns have a nationwide reach spanning over 100 major campuses across the United States. These campaigns tap into thousands of existing student ambassadors, providing brands direct access to highly engaged student communities. ART has successfully executed campaigns with renowned brands such as Fashion Nova, Celsius, 818 Tequila, and more, with a focus on college markets. Ambassadors are influential both online and offline, creating organic content across key platforms including Tik Tok.

As part of the Safety Shot partnership, ATR will leverage peer-to-peer marketing, product trials, and will engage in ambassador-led activities on campuses and on social media. Ambassadors will organize events, manage product sampling, create and share content, and build communities that promote the Safety Shot brand across their campuses.

College students are educated, brand-loyal consumers. The college market is geographically stable and there are over 21 million college students enrolled across the country boasting a whopping $593 billion in spending power. ¹

“This partnership will drive organic awareness, growth, and engagement for Safety Shot, establishing it as a must-have product among college students,” said Safety Shot CEO Jarett Boon. “With years of experience managing large-scale ambassador teams, ART has a deep understanding of the college demographic. With roughly 20 million college students in the U.S., the potential for the Safety Shot brand to win big with this generation is huge. This is a specific market that loves to have fun but also needs to study and pass their exams. Safety Shot promotes rapid alcohol detoxification and sobriety. This partnership could help us achieve remarkable brand awareness with one of the biggest demographics in the country,” Boon added.

“We’re excited to partner with Safety Shot and bring their unique product to life on some of the most influential college campuses across the country. This partnership represents a great opportunity to harness the power of peer-driven marketing and build lasting brand loyalty among students,” stated the Director of Partnerships & Growth at All Roads Travel.

ART and Safety Shot plan to expand the ambassador program to additional campuses over time, which will increase brand visibility and engagement. By combining ART’s expertise in student engagement with Safety Shot’s innovative product, the partnership holds strong potential for long-term growth and expansion across the college market.

For more information on Safety Shot, visit www.drinksafetyshot.com and Amazon.

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Forward-Looking Statements

This press release includes certain disclosures that contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot’s ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot’s future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled “Risk Factors” in Safety Shot’s Form 10-Q for the fiscal year ended June 30, 2024, filed with the Securities and Exchange Commission on August 15, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law.

Media and Investor Contact:
Autumn Communications
Jess Weinberger
Phone: 201-213-3239
Email: shot@autumncommunications.com

Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com

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¹ https://www.refuelagency.com/blog/college/spending-habits-of-college-students/#:~:text=The%20over%2021%20million%20college,learning%20environments%2C%20and%20social%20world.

FAQ

What is Safety Shot's (SHOT) new marketing strategy for college students?

Safety Shot (SHOT) has partnered with Launchpad's All Roads Travel (ART) network to raise brand awareness among college students through peer-to-peer marketing, product trials, and ambassador-led activities on over 100 major U.S. campuses.

How does Safety Shot's (SHOT) product benefit college students?

Safety Shot's product lowers blood alcohol content in as little as 30 minutes, promoting rapid alcohol detoxification and sobriety. This can be beneficial for college students who want to balance social activities with academic responsibilities.

What is the potential market size for Safety Shot (SHOT) in the college demographic?

There are approximately 21 million college students in the U.S. with a combined spending power of $593 billion, representing a significant potential market for Safety Shot (SHOT).

How will Safety Shot (SHOT) utilize student ambassadors in their marketing campaign?

Student ambassadors will create organic content across platforms like TikTok, organize events, manage product sampling, and build communities to promote the Safety Shot brand across their campuses.