Safety Shot Announces Partnership with Digital Growth Platform VENDO

Rhea-AI Summary

Safety Shot, Inc. (Nasdaq: SHOT), the company behind the world's first alcohol detoxifier, has announced a partnership with VENDO, a leading e-commerce platform. This strategic move aims to significantly boost Safety Shot's online presence and brand growth. VENDO, known for its expertise in Amazon and Walmart marketplaces, will help Safety Shot navigate the rapidly expanding e-commerce landscape, which was valued at $6.9 trillion in 2024.

Safety Shot's President, Jordan Schur, expressed enthusiasm about the partnership, highlighting VENDO's reputation as the best team in the business. VENDO CEO Darren Saul emphasized their commitment to helping Safety Shot reach a wider audience through seamless online shopping experiences across various platforms.

Positive

• Partnership with VENDO, a leading e-commerce platform, to boost online presence
• Potential for significant brand growth in the $6.9 trillion e-commerce market
• Access to VENDO's expertise in Amazon and Walmart marketplaces

Negative

• None.

E-commerce Expert

Safety Shot's partnership with VENDO marks a strategic move into the booming e-commerce sector. With global e-commerce valued at $6.9 trillion in 2024, this collaboration positions Safety Shot to tap into a vast market. VENDO's expertise across major platforms like Amazon, Walmart.com and TikTok Shop could significantly boost Safety Shot's online presence and sales. However, the alcohol detoxifier market is niche and potentially controversial, which may present challenges in content creation and marketing strategies. The success of this partnership will largely depend on how effectively VENDO can navigate regulatory constraints and consumer perceptions in promoting Safety Shot's unique product.

Marketing Analyst

This partnership highlights Safety Shot's focus on expanding its digital footprint, which is important for modern brands. VENDO's multi-platform approach aligns well with current consumer behaviors, where shoppers often use multiple channels before making a purchase. The emphasis on "beautiful, cohesive content" suggests a strategy to build brand awareness and credibility in a potentially skeptical market. However, the effectiveness of this partnership will hinge on VENDO's ability to craft messaging that resonates with Safety Shot's target audience while navigating the complexities of marketing an alcohol-related product online. The real test will be in translating increased visibility into actual sales and brand loyalty.

Financial Analyst

While the partnership with VENDO is a positive step for Safety Shot's distribution strategy, its financial impact remains uncertain. The company's product, an alcohol detoxifier, occupies a niche market with unproven demand at scale. The e-commerce push could potentially lower customer acquisition costs and improve margins compared to traditional retail channels. However, Safety Shot will need to carefully manage its marketing spend with VENDO to ensure a positive return on investment. Investors should monitor key metrics like customer acquisition cost, conversion rates and average order value in the coming quarters to gauge the success of this partnership and its impact on Safety Shot's bottom line.

As Masters in the E-Commerce Space VENDO is Anticipated to Significantly Help to Grow the Safety Shot Brand Online.

JUPITER, Fla., Aug. 28, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the Company”), a wellness company behind the world's first alcohol detoxifier that reduces blood alcohol content by supporting its metabolism in as little as 30 minutes, today announced a partnership with fully-customizable multi-purpose eCommerce platform VENDO.

Identifying themselves as Amazon experts and Walmart marketplace wizards, VENDO is a platform company that works directly with brands to drive strategic and sustainable growth across the digital ecommerce ecosystem. The company works with Amazon, Walmart.com, TikTok Shop, and all Media Buying channels.

“Partnering with a well-recognized platform in the e-commerce space is an exciting endeavor for the company. These guys are considered the best team in the business and will help Safety Shot grow its brand significantly. With how tremendous online shopping is, this is our newest strategic move in getting products into as many hands as possible,” commented Safety Shot President Jordan Schur.

E-commerce is one of the fastest growing industries worldwide, backed up by some seriously impressive numbers. Forbes reported that global e-commerce was worth 6.3 trillion dollars in 2023, which has grown to 6.9 trillion dollars in 2024. ¹

From creating beautiful, cohesive content and product display pages, to driving strategy and operations, VENDO ensures your brand’s success is maximized across all Marketplaces online and off. The company’s deep-rooted relationships in retail allow it to help create e-commerce strategy for brands.

“The Best Team in the Biz is fired up to help Safety Shot bring its suite of amazing and innovative products to the masses online for a seamless shopping experience that helps customers purchase wherever they are comfortable checking out so that we can get it in as many hands as possible,” stated VENDO CEO Darren Saul.

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Forward-Looking Statements

This press release includes certain disclosures that contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot’s ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot’s future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled “Risk Factors” in Safety Shot’s Form 10-Q for the fiscal year ended June 30, 2024, filed with the Securities and Exchange Commission on August 15, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law.

Media and Investor Contact:

Autumn Communications
Jess Weinberger
Phone: 201-213-3239
Email: shot@autumncommunications.com

Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com

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¹ https://www.champ.aero/champ-blog/e-commerce-is-a-6.9-trillion-dollar-industry-is-your-business-ready-and-compliant#:~:text=E%2Dcommerce%20is%20one%20of,6.9%20trillion%20dollars%20in%202024.

FAQ

What is Safety Shot's new partnership announcement for SHOT stock?

Safety Shot (Nasdaq: SHOT) has announced a partnership with VENDO, a digital growth platform specializing in e-commerce, to expand its online presence and brand growth.

How might the VENDO partnership affect Safety Shot's (SHOT) market reach?

The partnership with VENDO is expected to significantly help grow the Safety Shot brand online, potentially increasing its market reach across major e-commerce platforms like Amazon, Walmart.com, and TikTok Shop.

What is the current value of the global e-commerce market that Safety Shot (SHOT) is targeting?

According to the press release, the global e-commerce market was worth $6.9 trillion in 2024, representing a significant opportunity for Safety Shot's online growth strategy.

Who are the key executives mentioned in Safety Shot's (SHOT) partnership announcement?

The press release mentions Jordan Schur, President of Safety Shot, and Darren Saul, CEO of VENDO, as key executives involved in the partnership.