Shake Shack Expands Leadership Team with Key Executive Appointments
Shake Shack (NYSE: SHAK) announced key leadership appointments to support its growth strategy. Steph So, formerly SVP of Digital Experience, has been promoted to Chief Growth Officer, overseeing digital marketing, promotional strategy, consumer analytics, and culinary innovation. Luke DeRouen joins as Chief Communications Officer, managing brand strategy, marketing, and communications.
Current Chief Marketing Officer Jay Livingston will transition to special projects before departing in March. Additionally, Nancy Combs has been appointed SVP of Culinary and Calendar Innovation, bringing experience from Papa John's and Inspire Brands to drive menu strategy.
So, who joined Shake Shack in 2019, has been instrumental in digital growth and enhancing the Shack App. DeRouen brings nearly 20 years of experience, most recently serving as EVP at Zeno Group and CMO at Walk-On's Sports Bistreaux.
Shake Shack (NYSE: SHAK) ha annunciato importanti nomine dirigenziali per supportare la propria strategia di crescita. Steph So, precedentemente SVP dell'Esperienza Digitale, è stata promossa a Chief Growth Officer, supervisionando il marketing digitale, la strategia promozionale, l'analisi dei consumatori e l'innovazione culinaria. Luke DeRouen si unisce come Chief Communications Officer, gestendo la strategia di marca, il marketing e le comunicazioni.
Il Chief Marketing Officer attuale Jay Livingston passerà a progetti speciali prima di lasciare a marzo. Inoltre, Nancy Combs è stata nominata SVP dell'Innovazione Culinaria e del Calendario, portando esperienze da Papa John's e Inspire Brands per guidare la strategia del menu.
So, che è entrata in Shake Shack nel 2019, è stata fondamentale per la crescita digitale e il potenziamento della Shack App. DeRouen porta con sé quasi 20 anni di esperienza, avendo recentemente ricoperto il ruolo di EVP presso Zeno Group e CMO presso Walk-On's Sports Bistreaux.
Shake Shack (NYSE: SHAK) anunció nombramientos clave en su liderazgo para apoyar su estrategia de crecimiento. Steph So, anteriormente SVP de Experiencia Digital, ha sido promovida a Chief Growth Officer, supervisando marketing digital, estrategia promocional, análisis de consumidores e innovación culinaria. Luke DeRouen se une como Chief Communications Officer, gestionando la estrategia de marca, marketing y comunicaciones.
El actual Chief Marketing Officer Jay Livingston hará la transición a proyectos especiales antes de partir en marzo. Además, Nancy Combs ha sido nombrada SVP de Innovación Culinaria y de Calendario, aportando experiencia de Papa John's e Inspire Brands para impulsar la estrategia del menú.
So, quien se unió a Shake Shack en 2019, ha sido fundamental en el crecimiento digital y en la mejora de la Shack App. DeRouen aporta casi 20 años de experiencia, habiendo desempeñado recientemente el cargo de EVP en Zeno Group y CMO en Walk-On's Sports Bistreaux.
Shake Shack (NYSE: SHAK)은 성장 전략을 지원하기 위해 주요 리더십 인사를 발표했습니다. Steph So, 이전 디지털 경험 수석 부사장이 성장 최고 책임자(Chief Growth Officer)로 승진하여 디지털 마케팅, 프로모션 전략, 소비자 분석 및 요리 혁신을 감독합니다. Luke DeRouen은 브랜드 전략, 마케팅 및 커뮤니케이션을 관리하는 커뮤니케이션 최고 책임자(Chief Communications Officer)로 합류합니다.
현 마케팅 최고 책임자(Jay Livingston)는 3월에 퇴사하기 전에 특별 프로젝트로 전환할 예정입니다. 또한 Nancy Combs는 요리 및 캘린더 혁신 수석 부사장(SVP)으로 임명되었으며, Papa John's와 Inspire Brands에서의 경험을 바탕으로 메뉴 전략을 추진합니다.
2019년에 Shake Shack에 합류한 So는 디지털 성장과 Shack App 향상에 중요한 역할을 했습니다. DeRouen은 Zeno Group의 EVP와 Walk-On's Sports Bistreaux의 CMO로 최근까지 활동하며 거의 20년의 경험을 갖고 있습니다.
Shake Shack (NYSE: SHAK) a annoncé des nominations clés au sein de sa direction pour soutenir sa stratégie de croissance. Steph So, anciennement SVP de l'Expérience Numérique, a été promue au poste de Chief Growth Officer, supervisant le marketing numérique, la stratégie promotionnelle, l'analyse des consommateurs et l'innovation culinaire. Luke DeRouen rejoint l'entreprise en tant que Chief Communications Officer, gérant la stratégie de marque, le marketing et les communications.
Le Chief Marketing Officer actuel Jay Livingston passera à des projets spéciaux avant de partir en mars. De plus, Nancy Combs a été nommée SVP de l'Innovation Culinaire et Calendrier, apportant son expérience de Papa John's et Inspire Brands pour guider la stratégie du menu.
So, qui a rejoint Shake Shack en 2019, a joué un rôle essentiel dans la croissance numérique et l'amélioration de l'application Shack. DeRouen apporte presque 20 ans d'expérience, ayant récemment été EVP chez Zeno Group et CMO chez Walk-On's Sports Bistreaux.
Shake Shack (NYSE: SHAK) hat wichtige Vorstandsnominierungen bekannt gegeben, um seine Wachstumsstrategie zu unterstützen. Steph So, zuvor SVP für digitale Erfahrungen, wurde zur Chief Growth Officer befördert, die für digitales Marketing, Promotionsstrategie, Verbraucheranalysen und kulinarische Innovation verantwortlich ist. Luke DeRouen tritt als Chief Communications Officer bei, der die Markenstrategie, das Marketing und die Kommunikation verwaltet.
Der aktuelle Chief Marketing Officer Jay Livingston wird vor seinem Ausscheiden im März zu Sonderprojekten wechseln. Darüber hinaus wurde Nancy Combs zur SVP für kulinarische und chronologische Innovation ernannt und bringt Erfahrung von Papa John's und Inspire Brands mit, um die Menüstrategie voranzutreiben.
So, die 2019 zu Shake Shack kam, war maßgeblich am digitalen Wachstum und an der Verbesserung der Shack App beteiligt. DeRouen bringt fast 20 Jahre Erfahrung mit, nachdem er zuletzt als EVP bei Zeno Group und CMO bei Walk-On's Sports Bistreaux tätig war.
- Strategic strengthening of leadership team with experienced executives
- Internal promotion of Steph So showcases successful talent development
- Addition of specialized roles focusing on growth and innovation
- Expansion of digital capabilities through leadership appointments
- Departure of Chief Marketing Officer Jay Livingston after six years
- Potential short-term disruption during leadership transition
Company Adds Proven Marketing Leaders to Support Strategic Growth and Innovation Priorities
Steph So, formerly Senior Vice President of Digital Experience at Shake Shack, has been promoted to Chief Growth Officer, where she will lead the Company’s digital marketing and experience, promotional strategy, consumer analytics, and culinary innovation. Since joining Shake Shack in 2019, Steph has played a pivotal role in driving digital growth, enhancing the Shack App and website, and launching impactful co-marketing campaigns with delivery partners. Her previous experience includes serving as Chief Marketing Officer at Extend Fertility and Cover FX, as well as leadership roles at Ralph Lauren, Shopbop, and The Estée Lauder Companies, where she specialized in brand building across fashion, beauty, and e-commerce.
Luke DeRouen has been named Chief Communications Officer and will oversee all brand strategy, national and regional marketing, and corporate and external communications for Shake Shack. With nearly 20 years of experience in marketing and communications, Luke most recently served as Executive Vice President at Zeno Group and was previously Chief Marketing Officer at Walk-On’s Sports Bistreaux. He has also held leadership positions at Inspire Brands, specializing in brand experience and activation, partnerships, field marketing and communications at Buffalo Wild Wings and Arby’s.
“Shake Shack is at a pivotal moment of growth and evolution, and we’re thrilled to welcome both Steph and Luke to our leadership team,” said Rob Lynch, CEO at Shake Shack. “Their expertise and passion for brand-building will be instrumental in shaping our future, deepening our guest connections, and expanding Shake Shack’s footprint while staying true to our roots of exceptional quality and hospitality.
“I’d also like to thank Jay Livingston for his leadership and contributions in growing the Shake Shack brand over the past six years,” added Lynch. “He’s built an incredible team across a broad range of functions that drive our business.”
In addition, Nancy Combs has been appointed Senior Vice President of Culinary and Calendar Innovation, reporting into Steph So. She brings a wealth of experience from her tenure at Papa John’s and Inspire Brands, where she played a significant role in menu innovation, digital strategy and brand growth. At Shake Shack, Nancy will be responsible for driving the Company’s evolving menu strategy and culinary innovation in support of its growth and strategic priorities.
About Shake Shack
Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 570 locations system-wide, including over 370 in 34 U.S. States and the
Skip the line with the Shack App, a mobile ordering app that lets you save time by ordering ahead! Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250130717950/en/
Media:
Meg Davis, Shake Shack
mcastranova@shakeshack.com
Investor Relations:
Melissa Calandruccio, ICR
Michelle Michalski, ICR
(844) SHACK-04 (844-742-2504)
investor@shakeshack.com
Source: Shake Shack Inc.
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