Scientific Games Powers Sports Betting for Betfred in Colorado

Rhea-AI Summary

Scientific Games Corporation (NASDAQ: SGMS) has expanded its partnership with Betfred to launch both digital and retail sports betting solutions in Colorado. This follows Betfred's earlier choice of Scientific Games for Pennsylvania. The partnership includes the installation of Self-Service Betting Terminals at Saratoga Casino Black Hawk, with digital services set to debut before the 2020-2021 NFL season. Scientific Games will also provide its OpenPlatform™ for player account management, further solidifying its position in the growing U.S. sports betting market.

Positive

• Expanded partnership with Betfred to include Colorado, enhancing market presence.
• Launch of Self-Service Betting Terminals at Saratoga Casino Black Hawk.
• Expected rollout of digital services ahead of the 2020-2021 NFL season.
• Provision of OpenPlatform™ for player account management, strengthening operational capabilities.

Negative

• None.

LAS VEGAS, June 18, 2020 /PRNewswire/ -- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") expanded its sports betting partnership with Betfred to roll out its digital and retail solutions in the state of Colorado.

Following Betfred's selection of Scientific Games to provide OpenSports™ in Pennsylvania earlier this year, the two companies have now extended their collaboration to include digital and retail sportsbook services at the Saratoga Casino Black Hawk in Colorado.

Betfred has now launched OpenSports full retail solutions including Self-Service Betting Terminals at Saratoga Casino Black Hawk, with the Company's Digital services expected to follow in time for the 2020-2021 NFL season. In addition, Scientific Games will supply Betfred's operations in Colorado with OpenPlatform™, its industry leading player account management platform.

Earlier this week, Betfred also announced the signing of a multi-year sponsorship agreement to become an official partner of the Denver Broncos. 

Mark Stebbings, Betfred Group COO, said, "OpenSports remains a core component of our U.S. sports betting strategy. As we extend our presence across the U.S., the team at Scientific Games plays an important role in helping us to deliver match-winning experiences for players through its reliable and flexible technology. We look forward to working with Scientific Games to bring exciting sports betting experiences to players in Colorado."

Keith O'Loughlin, SVP Sportsbook, Digital for Scientific Games, said, "Betfred are a well-respected and successful UK operator and we are excited to partner with them as they build their expansion plans in the U.S. Hot on the heels of our Pennsylvania announcement with Betfred, this is another huge vote of confidence in our OpenSports platform. We are committed to set our customers up for long term success in regulated markets, and we're excited to showcase our product and service capabilities in two U.S. states with Betfred."

This latest deal builds on Scientific Games' strong foothold in the U.S. sports betting market, with its OpenSports solutions powering land-based and online operators to bring next level experiences for players.

© 2020 Scientific Games Corporation. All rights reserved.

About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

Media Inquiries:
Media@scientificgames.com 

Forward-Looking Statements
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the "SEC"), including Scientific Games' current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on February 18, 2020 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.

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SOURCE Scientific Games Corporation

FAQ

What is the significance of Scientific Games' partnership with Betfred in Colorado?

The partnership allows Scientific Games to expand its footprint in the U.S. sports betting market by providing digital and retail solutions in Colorado.

When will the digital sportsbook services launched by Scientific Games in Colorado be available?

The digital sportsbook services are expected to be available before the start of the 2020-2021 NFL season.

What technology will Scientific Games provide to Betfred in Colorado?

Scientific Games will provide its OpenSports™ platform along with OpenPlatform™ for player account management.

How does this partnership affect Scientific Games' market position?

This partnership strengthens Scientific Games' position as a leading provider in the U.S. sports betting industry, following their successful collaboration in Pennsylvania.