SanMar and WonderWink® Partner to Offer Healthcare Apparel

Rhea-AI Summary

SanMar Corporation has announced a partnership with WonderWink® to expand into the healthcare apparel market. The collaboration aims to provide high-quality scrubs designed for healthcare professionals, aligning with SanMar's distribution capabilities and WonderWink's innovative design. This initiative underscores SanMar's commitment to supporting frontline workers during the COVID-19 pandemic. The new line of scrubs will be available starting April 2021, featuring comfortable and functional designs tailored for medical workers.

Positive

• Partnership with WonderWink® enhances SanMar's product offerings in the healthcare apparel sector.
• The collaboration allows SanMar to leverage its distribution network to meet the demand for quality healthcare scrubs.
• Launch of the new healthcare apparel line aligns with SanMar's commitment to corporate responsibility and support for healthcare professionals.

Negative

• None.

ISSAQUAH, Wash., Feb. 2, 2021 /PRNewswire/ -- SanMar Corporation, a leading supplier of wholesale accessories and apparel, today announced a new partnership with WonderWink® to offer world-class healthcare scrubs as part of SanMar's expansive product offering. The partnership marks SanMar's entrance into the healthcare apparel space, combining the company's extensive distribution network and industry expertise with WonderWink® innovative design, product quality and fashionable styling.

Since 1971, SanMar has championed apparel that unites people and builds up teams, groups and communities. With a passion for corporate responsibility and investing in the social good, the family-owned company's new position in healthcare apparel is an exciting opportunity to pair its values with a dynamic product line.

"We're thrilled to join forces with WonderWink® and supply wholesale healthcare apparel to professionals on the frontlines of the pandemic," said Jeremy Lott, president of SanMar. "This partnership connects the high quality and comfort of WonderWink® scrubs with our unparalleled distribution network. SanMar is proud that we can make a difference, in our own way, for our essential healthcare workers during this critical time."

With the enormous challenges healthcare workers face during the COVID-19 crisis, the need for quality, reliable apparel is a key priority within the medical industry. The retail line of WonderWink® scrubs is crafted to provide comfort and style while meeting all functional standards so caregivers can have confidence when treating patients. Designed with healthcare workers in mind, the scrubs include convenient features like breathable fabrics, multiple pockets, pen holders and badge loops.

"We are proud to partner with SanMar to bring WonderWink®, the originator of fit and fashion in scrubs, to a new audience of healthcare professionals," said Peter Benstock, president of Superior Uniform Group Healthcare, a division of Superior Group of Companies^™ (NASDAQ:SGC). "We've been providing innovative apparel to healthcare heroes for over a century, so this partnership is a natural next step to continue that story of support and reliability."

"For nearly 50 years, SanMar has seen our employees and suppliers as part of our family," said Lott. "We look forward to including WonderWink® as the newest addition – and to do good for our frontline workers while we're at it."

The SanMar and WonderWink® collaboration will be available April 2021 on sanmar.com.

ABOUT SANMAR
SanMar^® Corporation is a premier supplier of wholesale apparel, bags and caps including Nike, OGIO^®, Eddie Bauer^®, Alternative^®, New Era^®, The North Face^®, Carhartt^®, Rabbit Skins^®, Red Kap^®, Port Authority^®, Champion^®, Port & Company^®, District^®, Red House^®, Sport-Tek^®, CornerStone^®, TravisMathew^®, Cotopaxi^® and Allmade^®. A family owned and operated business since 1971 SanMar^® is based in Issaquah, Wash. with eight national distribution centers nationwide.

ABOUT SUPERIOR GROUP OF COMPANIES, INC. (SGC):
Superior Group of Companies^™, formerly Superior Uniform Group, established in 1920, is a combination of companies that help our customers unlock the power of their brands by creating extraordinary brand experiences for their employees and customers. We provide customized support for each of our divisions through our shared services model.

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SOURCE SanMar

FAQ

What is the significance of SanMar's partnership with WonderWink®?

The partnership allows SanMar to enter the healthcare apparel market, providing high-quality scrubs to support healthcare professionals.

When will the new healthcare apparel line from SanMar be available?

The new line of healthcare apparel will be available starting April 2021.

How does the SanMar and WonderWink® partnership impact healthcare workers?

The partnership aims to supply healthcare workers with comfortable and functional scrubs designed to enhance their work experience during the COVID-19 pandemic.

What are the key features of the scrubs provided by the SanMar and WonderWink® collaboration?

The scrubs are designed with breathable fabrics, multiple pockets, pen holders, and badge loops for convenience.