STOCK TITAN

Leasa Melton joins Simmons Bank as Director of Payment Product and Sales Strategy

Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Neutral)
Tags

Simmons Bank has appointed Leasa Melton as community division director of payment product and sales strategy. With over 20 years of retail banking experience, Melton will oversee the development and implementation of payment products, including merchant services, debit card operations, and credit card needs for Consumer and Business Banking.

Prior to this role, Melton served as vice president of product strategy at a regional financial services company in Oklahoma, where she led product visions, pricing, and innovation for consumer and small business deposits. Her career began as a Bank Secrecy Act and fraud specialist. Melton holds a Business Administration and Management degree from Northern Oklahoma College.

Simmons Bank ha nominato Leasa Melton come direttore della divisione comunitaria per la strategia dei prodotti di pagamento e delle vendite. Con oltre 20 anni di esperienza nel settore bancario al dettaglio, Melton supervisionerà lo sviluppo e l'implementazione dei prodotti di pagamento, inclusi i servizi per i commercianti, le operazioni con carte di debito e le esigenze delle carte di credito per il settore Consumer e Business Banking.

Prima di questo ruolo, Melton ha ricoperto la carica di vicepresidente della strategia di prodotto in una società di servizi finanziari regionale in Oklahoma, dove ha guidato le visioni di prodotto, la definizione dei prezzi e l'innovazione per i depositi dei consumatori e delle piccole imprese. La sua carriera è iniziata come specialista nella Legge sulla segretezza bancaria e nelle frodi. Melton ha conseguito una laurea in Amministrazione e Management Aziendale presso il Northern Oklahoma College.

Simmons Bank ha nombrado a Leasa Melton como directora de la división comunitaria de estrategia de productos de pago y ventas. Con más de 20 años de experiencia en banca minorista, Melton supervisará el desarrollo e implementación de productos de pago, incluidos los servicios para comerciantes, operaciones con tarjetas de débito y necesidades de tarjetas de crédito para la banca de consumidores y negocios.

Antes de este cargo, Melton se desempeñó como vicepresidenta de estrategia de productos en una empresa de servicios financieros regional en Oklahoma, donde lideró las visiones de producto, precios e innovación para depósitos de consumidores y pequeñas empresas. Su carrera comenzó como especialista en la Ley de Secreto Bancario y fraude. Melton tiene un título en Administración y Gestión de Empresas de Northern Oklahoma College.

시몬스 뱅크리사 멜튼을 결제 제품 및 판매 전략의 커뮤니티 부문 이사로 임명했습니다. 20년 이상의 소매 은행 경험을 가진 멜튼은 상업 서비스, 직불 카드 운영 및 소비자 및 비즈니스 뱅킹을 위한 신용 카드 요구 사항을 포함한 결제 제품의 개발 및 구현을 감독할 것입니다.

이 역할 이전에 멜튼은 오클라호마의 지역 금융 서비스 회사에서 제품 전략 부사장으로 근무하며 소비자 및 소규모 비즈니스 예금에 대한 제품 비전, 가격 책정 및 혁신을 이끌었습니다. 그녀의 경력은 은행 비밀법 및 사기 전문가로 시작되었습니다. 멜튼은 노던 오클라호마 대학에서 경영학 학위를 취득했습니다.

Simmons Bank a nommé Leasa Melton au poste de directrice de la division communautaire pour la stratégie des produits de paiement et des ventes. Forte de plus de 20 ans d'expérience dans la banque de détail, Melton supervisera le développement et la mise en œuvre des produits de paiement, y compris les services aux commerçants, les opérations par carte de débit et les besoins en cartes de crédit pour la banque de détail et des entreprises.

Avant ce poste, Melton a été vice-présidente de la stratégie produit dans une entreprise de services financiers régionale en Oklahoma, où elle a dirigé les visions produits, la tarification et l'innovation pour les dépôts des consommateurs et des petites entreprises. Sa carrière a commencé en tant que spécialiste de la loi sur le secret bancaire et de la fraude. Melton est titulaire d'un diplôme en administration des affaires et gestion du Northern Oklahoma College.

Simmons Bank hat Leasa Melton zur Direktorin der Gemeinschaftsabteilung für Zahlungsprodukte und Verkaufsstrategien ernannt. Mit über 20 Jahren Erfahrung im Einzelhandelsbankwesen wird Melton die Entwicklung und Implementierung von Zahlungsprodukten überwachen, einschließlich Händlerdiensten, Debitkartenoperationen und Kreditkartenanforderungen für das Privat- und Geschäftskundenbanking.

Vor dieser Rolle war Melton Vizepräsidentin für Produktstrategie in einem regionalen Finanzdienstleistungsunternehmen in Oklahoma, wo sie Produktvisionen, Preisgestaltung und Innovationen für Verbraucher- und Kleingeschäftseinlagen leitete. Ihre Karriere begann als Spezialistin für das Bankgeheimnisgesetz und Betrug. Melton hat einen Abschluss in Betriebswirtschaft und Management vom Northern Oklahoma College.

Positive
  • Strategic hire with 20+ years of banking experience
  • Expertise in payment products and retail banking operations
  • Strong background in product strategy and innovation
Negative
  • None.

Veteran banker with over 20 years of retail banking experience

LITTLE ROCK, Ark., March 6, 2025 /PRNewswire/ -- Simmons Bank announced the addition of Leasa Melton as community division director of payment product and sales strategy. In this position, she will oversee the development and implementation of payment products, including merchant services, debit card in partnership with Debit Operations, and credit card needs for Consumer and Business Banking.

"We're thrilled to welcome Leasa to our community banking team at Simmons Bank," said Chris White, EVP Chief Community Banking Officer. "With 20 years of banking experience, Leasa is a seasoned professional who brings a wealth of knowledge, expertise, and leadership skills that will greatly contribute to the success of Simmons Bank."

Prior to joining Simmons Bank, she served as vice president of product strategy for a regional financial services company based in Oklahoma. There she led product visions, pricing, and innovation for consumer and small business deposits. She also served in a variety of capacities in retail banking and started her career as a Bank Secrecy Act and fraud specialist.

Melton holds a degree in Business Administration and Management from Northern Oklahoma College.

About Simmons Bank
Simmons Bank is a wholly owned subsidiary of Simmons First National Corporation (NASDAQ: SFNC), a Mid-South based financial holding company that has paid cash dividends for 116 consecutive years. Simmons Bank operates 222 branches in Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas. Founded in 1903, Simmons Bank offers comprehensive financial solutions delivered with a client-centric approach. In 2024, Simmons Bank was recognized by Newsweek as one of America's Best Regional Banks 2025, by U.S. News & World Report as one of the 2024-2025 Best Companies to Work For in the South and by Forbes as one of America's Best-In-State Banks 2024 in Tennessee and America's Best-In-State Banks 2024 in Missouri.  Additional information about Simmons Bank can be found on our website at simmonsbank.com, by following @Simmons_Bank on X (formerly Twitter) or by visiting our newsroom.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/leasa-melton-joins-simmons-bank-as-director-of-payment-product-and-sales-strategy-302394566.html

SOURCE Simmons Bank

FAQ

What role has Leasa Melton taken at Simmons Bank (SFNC)?

Leasa Melton has joined Simmons Bank as community division director of payment product and sales strategy, overseeing payment products development and implementation.

What are Leasa Melton's responsibilities at Simmons Bank (SFNC)?

She will oversee merchant services, debit card operations, and credit card needs for Consumer and Business Banking divisions.

What was Leasa Melton's previous experience before joining Simmons Bank (SFNC)?

She was vice president of product strategy at an Oklahoma-based regional financial services company, managing consumer and small business deposits.

What are Leasa Melton's educational qualifications for her role at SFNC?

Melton holds a Business Administration and Management degree from Northern Oklahoma College.

Simmons 1St Natl Corp

NASDAQ:SFNC

SFNC Rankings

SFNC Latest News

SFNC Stock Data

2.59B
123.52M
1.65%
72.3%
1.97%
Banks - Regional
National Commercial Banks
Link
United States
PINE BLUFF