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Stifel Celebrates Mikaela Shiffrin’s Historic 100th Win With Donation to Her “MIK100” Initiative

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Mikaela Shiffrin achieved her historic 100th World Cup victory in slalom at Sestriere, Italy, marking another milestone in her remarkable career. To celebrate this achievement, Stifel (NYSE: SF), the official team naming partner of the Stifel U.S. Alpine Ski Team, announced a $10,000 donation to Shiffrin's 'MIK100: Reset the Sport' initiative supporting youth learn-to-ski programs through the Share Winter Foundation.

The victory came after Shiffrin's comeback from a nearly two-month absence due to an abdominal injury sustained at the Stifel Killington Cup. She secured the win with a .61-second margin over Croatia's Zrinka Ljutic, with teammate Paula Moltzan finishing third.

Stifel is commemorating the achievement with a new national broadcast spot, digital campaigns, and print advertisements. The World Cup calendar will conclude at the Stifel Sun Valley Finals in Idaho, March 22-27, following races in Norway, Sweden, and Italy.

Mikaela Shiffrin ha raggiunto la sua storica 100ª vittoria in Coppa del Mondo nello slalom a Sestriere, Italia, segnando un altro traguardo nella sua straordinaria carriera. Per celebrare questo risultato, Stifel (NYSE: SF), il partner ufficiale per il naming del team Stifel U.S. Alpine Ski Team, ha annunciato una donazione di 10.000 dollari all'iniziativa di Shiffrin 'MIK100: Reset the Sport', che supporta i programmi di sci per i giovani attraverso la Share Winter Foundation.

La vittoria è arrivata dopo il ritorno di Shiffrin da un'assenza di quasi due mesi a causa di un infortunio addominale subito al Stifel Killington Cup. Ha ottenuto la vittoria con un margine di .61 secondi sulla croata Zrinka Ljutic, con la compagna di squadra Paula Moltzan che ha concluso al terzo posto.

Stifel sta celebrando il traguardo con un nuovo spot nazionale in onda, campagne digitali e pubblicità stampate. Il calendario della Coppa del Mondo si concluderà alle Stifel Sun Valley Finals in Idaho, dal 22 al 27 marzo, dopo le gare in Norvegia, Svezia e Italia.

Mikaela Shiffrin logró su histórica 100ª victoria en la Copa del Mundo en eslalon en Sestriere, Italia, marcando otro hito en su notable carrera. Para celebrar este logro, Stifel (NYSE: SF), el socio oficial del nombre del equipo Stifel U.S. Alpine Ski Team, anunció una donación de 10,000 dólares a la iniciativa de Shiffrin 'MIK100: Reset the Sport', que apoya programas de aprendizaje de esquí para jóvenes a través de la Share Winter Foundation.

La victoria llegó tras el regreso de Shiffrin de una ausencia de casi dos meses debido a una lesión abdominal sufrida en el Stifel Killington Cup. Aseguró la victoria con un margen de .61 segundos sobre la croata Zrinka Ljutic, mientras que su compañera de equipo Paula Moltzan terminó en tercer lugar.

Stifel está conmemorando el logro con un nuevo anuncio nacional, campañas digitales y publicidad impresa. El calendario de la Copa del Mundo concluirá en las Stifel Sun Valley Finals en Idaho, del 22 al 27 de marzo, tras las carreras en Noruega, Suecia e Italia.

미카엘라 시프린은 이탈리아 세스트리에르에서 열린 슬라럼에서 역사적인 100번째 월드컵 우승을 달성하며 그녀의 놀라운 경력에서 또 다른 이정표를 세웠습니다. 이 성과를 기념하기 위해 스티펠 (NYSE: SF), 스티펠 미국 알파인 스키 팀의 공식 팀 네이밍 파트너는 청소년 스키 학습 프로그램을 지원하는 시프린의 'MIK100: Reset the Sport' 이니셔티브에 10,000달러를 기부한다고 발표했습니다.

이 승리는 스티펠 킬링턴 컵에서 복부 부상으로 거의 두 달 간의 공백 후 시프린의 복귀 이후에 이루어졌습니다. 그녀는 크로아티아의 즈린카 리우틱보다 .61초 차이로 승리를 확보했으며, 팀원인 파울라 몰츠안이 3위로 마쳤습니다.

스티펠은 새로운 전국 방송 광고, 디지털 캠페인 및 인쇄 광고로 이 성과를 기념하고 있습니다. 월드컵 일정은 3월 22일부터 27일까지 아이다호의 스티펠 선밸리 파이널스에서 마무리되며, 노르웨이, 스웨덴 및 이탈리아에서의 경기가 이어집니다.

Mikaela Shiffrin a atteint sa 100e victoire en Coupe du Monde en slalom à Sestriere, en Italie, marquant un autre jalon dans sa carrière remarquable. Pour célébrer cet accomplissement, Stifel (NYSE: SF), le partenaire officiel du nom de l'équipe Stifel U.S. Alpine Ski Team, a annoncé un don de 10 000 dollars à l'initiative de Shiffrin 'MIK100: Reset the Sport', qui soutient des programmes d'apprentissage du ski pour les jeunes à travers la Share Winter Foundation.

Cette victoire est survenue après le retour de Shiffrin après près de deux mois d'absence en raison d'une blessure abdominale subie lors du Stifel Killington Cup. Elle a remporté la victoire avec un écart de .61 seconde sur la Croate Zrinka Ljutic, tandis que sa coéquipière Paula Moltzan a terminé troisième.

Stifel célèbre cet accomplissement avec un nouveau spot national, des campagnes numériques et des publicités imprimées. Le calendrier de la Coupe du Monde se terminera aux Stifel Sun Valley Finals dans l'Idaho, du 22 au 27 mars, après des courses en Norvège, en Suède et en Italie.

Mikaela Shiffrin erzielte ihren historischen 100. Weltcup-Sieg im Slalom in Sestriere, Italien, und markierte einen weiteren Meilenstein in ihrer bemerkenswerten Karriere. Um diesen Erfolg zu feiern, kündigte Stifel (NYSE: SF), der offizielle Namenspartner des Stifel U.S. Alpine Ski Teams, eine Spende von 10.000 US-Dollar an Shiffrins Initiative 'MIK100: Reset the Sport' an, die Jugend-Ski-Programme über die Share Winter Foundation unterstützt.

Der Sieg kam nach Shiffrins Comeback nach fast zwei Monaten Abwesenheit aufgrund einer Bauchverletzung, die sie beim Stifel Killington Cup erlitten hatte. Sie sicherte sich den Sieg mit einem Vorsprung von .61 Sekunden vor der Kroatin Zrinka Ljutic, während ihre Teamkollegin Paula Moltzan den dritten Platz belegte.

Stifel feiert den Erfolg mit einem neuen nationalen Werbespot, digitalen Kampagnen und Printanzeigen. Der Weltcup-Kalender endet bei den Stifel Sun Valley Finals in Idaho, vom 22. bis 27. März, nach Rennen in Norwegen, Schweden und Italien.

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ST. LOUIS, Feb. 28, 2025 (GLOBE NEWSWIRE) -- Stifel (NYSE: SF), the official team naming partner of the Stifel U.S. Alpine Ski Team, is proud to celebrate the 100th career World Cup victory for Mikaela Shiffrin this past weekend as she captured first place in slalom in Sestriere, Italy, by supporting her efforts to raise $100,000 for the Share Winter Foundation.

Shiffrin broke the all-time record for World Cup wins (86) back in March 2023 and has continued to build on that incredible record before notching her historic 100th win on Sunday in Italy. This season, she picked up wins 98 and 99 in late fall, before an abdominal injury at the Stifel Killington Cup in Vermont sidelined her for nearly two months.

The historic 100th win came as she led by just 0.09 seconds after the first run. But a clean and relaxed second run allowed Shiffrin to claim victory by .61 seconds over Croatia’s Zrinka Ljutic with Stifel U.S. Alpine Ski teammate Paula Moltzan placing third.

In honor of the milestone, Stifel will contribute a $10,000 donation to Shiffrin’s “MIK100: Reset the Sport” initiative to support learn-to-ski programs for youths in partnership with the Share Winter Foundation.

“Mikaela continues to raise the bar and set new standards, not just in skiing but in the history of sport,” said Stifel Chairman and CEO Ronald J. Kruszewski, who was in attendance in Killington when Shiffrin last had the 100 milestone in her sights. “To have her win number 100 by coming back from injury like she has with resilience and determination this winter is amazing to watch. And for Mikaela to use the milestone to raise money for learn-to-ski initiatives through the Share Winter Foundation is a testament to who she is as a person and athlete, looking to spread the passion and access to skiing to more people.”

In recognition of her accomplishment, Stifel created a new broadcast spot celebrating the historic moment that will run nationally, highlighting the uniqueness of Shiffrin’s outsized talent yet humble character. There are also online digital and social executions with Stifel print ads celebrating Shiffrin set to run in select markets over the coming weeks as the World Cup circuit returns to North America in late March. Creative production was handled by Known, Stifel’s agency on the Stifel U.S. Ski Team partnership.

“We are proud of our multiyear association with such an amazing athlete and global ambassador,” added Kruszewski. “Mikaela has changed the game and is building a legacy that goes beyond her results as she looks for ways to use this platform of 100 wins and create opportunities for others to engage in the sport.”

Shiffrin and the rest of the women of the Stifel U.S. Alpine Ski Team have upcoming races in Norway, Sweden, and Italy before returning to the U.S. for the Stifel Sun Valley Finals in Sun Valley, Idaho, March 22-27, to finish the World Cup calendar for this season.

Stifel Company Information
Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners and Miller Buckfire business divisions; Keefe, Bruyette & Woods, Inc.; and Stifel Independent Advisors, LLC; in Canada through Stifel Nicolaus Canada Inc.; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com. For global disclosures, please visit https://www.stifel.com/investor-relations/press-releases.

For further information,
contact Brian Spellecy
(314) 342-2000        


FAQ

What is Stifel's (SF) contribution to Mikaela Shiffrin's MIK100 initiative?

Stifel (SF) is donating $10,000 to Shiffrin's MIK100: Reset the Sport initiative, supporting youth learn-to-ski programs through the Share Winter Foundation.

How did Mikaela Shiffrin achieve her 100th World Cup win for Stifel US Alpine Team?

Shiffrin won her 100th World Cup victory in slalom at Sestriere, Italy, leading by 0.09 seconds after the first run and winning by 0.61 seconds over Zrinka Ljutic.

When will the Stifel Sun Valley Finals 2025 take place?

The Stifel Sun Valley Finals will be held in Sun Valley, Idaho, from March 22-27, 2025, marking the end of the World Cup calendar.

How long was Mikaela Shiffrin's injury break before her 100th win with Stifel US Ski Team?

Shiffrin was sidelined for nearly two months due to an abdominal injury sustained at the Stifel Killington Cup before achieving her 100th win.

What marketing initiatives is Stifel (SF) launching to celebrate Shiffrin's 100th win?

Stifel is launching a new national broadcast spot, online digital and social campaigns, and print advertisements in select markets to celebrate the milestone.

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