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Sezzle Unveils Smarter Shopping Tools to Meet Rising Consumer Expectations

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Sezzle (NASDAQ: SEZL) has launched new shopping features aimed at helping consumers navigate financial pressures amid record-low consumer confidence. The digital payment platform has introduced several key tools including Sezzle Balance, a pre-loadable digital wallet that has already seen over $65 million in consumer deposits.

The company unveiled new features including Express Checkout (beta), Browser Extension (beta), Products Tab for price comparison, and Wishlist functionality. According to user surveys, 17% of users saved over $50 on their most recent purchase, while 49% of users saved $5 or more using the price comparison tool. Additionally, 43% of users reported saving at least $5 through various savings features.

These enhancements are part of Sezzle's strategy to create a more personalized and rewarding shopping experience, with additional tools planned for their shopping and payments ecosystem in 2025.

Sezzle (NASDAQ: SEZL) ha lanciato nuove funzionalità di shopping pensate per aiutare i consumatori a gestire le pressioni finanziarie in un contesto di fiducia dei consumatori ai minimi storici. La piattaforma di pagamento digitale ha introdotto diversi strumenti chiave, tra cui Sezzle Balance, un portafoglio digitale pre-caricabile che ha già raccolto oltre 65 milioni di dollari in depositi da parte degli utenti.

L'azienda ha presentato nuove funzionalità come Express Checkout (beta), Estensione Browser (beta), la scheda Prodotti per il confronto prezzi e la funzione Lista dei Desideri. Secondo i sondaggi tra gli utenti, il 17% ha risparmiato oltre 50 dollari nell'ultimo acquisto, mentre il 49% ha risparmiato 5 dollari o più grazie allo strumento di confronto prezzi. Inoltre, il 43% degli utenti ha dichiarato di aver risparmiato almeno 5 dollari utilizzando varie funzionalità di risparmio.

Questi miglioramenti fanno parte della strategia di Sezzle per offrire un'esperienza di shopping più personalizzata e gratificante, con ulteriori strumenti previsti per l'ecosistema di shopping e pagamenti nel 2025.

Sezzle (NASDAQ: SEZL) ha lanzado nuevas funciones de compra diseñadas para ayudar a los consumidores a enfrentar las presiones financieras en medio de una confianza del consumidor en mínimos históricos. La plataforma de pagos digitales ha introducido varias herramientas clave, incluyendo Sezzle Balance, una billetera digital recargable que ya ha registrado más de 65 millones de dólares en depósitos de consumidores.

La compañía presentó nuevas funciones como Express Checkout (beta), Extensión para Navegadores (beta), la pestaña de Productos para comparación de precios y la funcionalidad de Lista de Deseos. Según encuestas a usuarios, el 17% ahorró más de 50 dólares en su compra más reciente, mientras que el 49% ahorró 5 dólares o más utilizando la herramienta de comparación de precios. Además, el 43% de los usuarios reportó haber ahorrado al menos 5 dólares gracias a diversas funciones de ahorro.

Estas mejoras forman parte de la estrategia de Sezzle para crear una experiencia de compra más personalizada y gratificante, con más herramientas planeadas para su ecosistema de compras y pagos en 2025.

Sezzle (NASDAQ: SEZL)은 소비자 신뢰도가 사상 최저치를 기록하는 가운데 금융 부담을 극복할 수 있도록 돕는 새로운 쇼핑 기능을 출시했습니다. 이 디지털 결제 플랫폼은 이미 6,500만 달러 이상의 소비자 예치금을 모은 선불 충전식 디지털 지갑인 Sezzle Balance를 비롯해 여러 주요 도구를 선보였습니다.

회사는 Express Checkout(베타), 브라우저 확장 기능(베타), 가격 비교를 위한 제품 탭, 위시리스트 기능 등 새로운 기능을 공개했습니다. 사용자 설문조사에 따르면 17%의 사용자가 최근 구매에서 50달러 이상 절약했으며, 49%는 가격 비교 도구를 통해 5달러 이상 절약했습니다. 또한 43%의 사용자가 다양한 절약 기능을 통해 최소 5달러를 절약했다고 보고했습니다.

이러한 개선 사항은 Sezzle이 보다 개인화되고 보람 있는 쇼핑 경험을 제공하기 위한 전략의 일환이며, 2025년에는 쇼핑 및 결제 생태계에 추가 도구를 도입할 계획입니다.

Sezzle (NASDAQ : SEZL) a lancé de nouvelles fonctionnalités d'achat destinées à aider les consommateurs à faire face aux pressions financières dans un contexte de confiance des consommateurs à un niveau historiquement bas. La plateforme de paiement numérique a introduit plusieurs outils clés, dont Sezzle Balance, un portefeuille numérique préchargeable qui a déjà enregistré plus de 65 millions de dollars de dépôts consommateurs.

L'entreprise a dévoilé de nouvelles fonctionnalités telles que Express Checkout (bêta), extension de navigateur (bêta), onglet Produits pour la comparaison des prix, et fonctionnalité Liste de souhaits. Selon des enquêtes auprès des utilisateurs, 17 % d'entre eux ont économisé plus de 50 dollars lors de leur dernier achat, tandis que 49 % ont économisé 5 dollars ou plus grâce à l'outil de comparaison des prix. De plus, 43 % des utilisateurs ont déclaré avoir économisé au moins 5 dollars grâce à diverses fonctionnalités d'épargne.

Ces améliorations s'inscrivent dans la stratégie de Sezzle visant à créer une expérience d'achat plus personnalisée et gratifiante, avec d'autres outils prévus pour leur écosystème d'achat et de paiement en 2025.

Sezzle (NASDAQ: SEZL) hat neue Shopping-Funktionen eingeführt, die Verbrauchern helfen sollen, finanzielle Belastungen in Zeiten von rekordtiefem Verbrauchervertrauen besser zu bewältigen. Die digitale Zahlungsplattform hat mehrere wichtige Tools vorgestellt, darunter Sezzle Balance, eine aufladbare digitale Geldbörse, die bereits über 65 Millionen US-Dollar an Kundeneinlagen verzeichnet.

Das Unternehmen präsentierte neue Funktionen wie Express Checkout (Beta), Browser-Erweiterung (Beta), einen Produkt-Tab zum Preisvergleich und eine Wunschlistenfunktion. Laut Nutzerumfragen haben 17 % der Nutzer bei ihrem letzten Einkauf über 50 US-Dollar gespart, während 49 % der Nutzer durch das Preisvergleichstool mindestens 5 US-Dollar eingespart haben. Darüber hinaus gaben 43 % der Nutzer an, durch verschiedene Sparfunktionen mindestens 5 US-Dollar gespart zu haben.

Diese Verbesserungen sind Teil von Sezzles Strategie, ein personalisierteres und lohnenderes Einkaufserlebnis zu schaffen, mit weiteren Tools, die für das Shopping- und Zahlungssystem im Jahr 2025 geplant sind.

Positive
  • Users have loaded over $65 million into Sezzle Balance, showing strong adoption
  • 17% of users reported saving over $50 on their most recent purchase
  • 49% of users saved $5 or more using the price comparison tool
  • Introduction of multiple new revenue-generating features (Balance, Express Checkout, Browser Extension)
Negative
  • New features are still in beta testing phase (Express Checkout, Browser Extension)
  • Operating in environment of record-low consumer confidence

Insights

Sezzle's new shopping tools demonstrate strategic expansion beyond BNPL into commerce enablement, potentially boosting merchant relationships and user engagement.

Sezzle is strategically evolving beyond its core Buy Now, Pay Later offering into a comprehensive shopping platform with these new features. The $65 million loaded into Sezzle Balance represents significant user trust and creates a valuable capital float that could benefit Sezzle's economics. This pre-loading behavior also indicates stronger user retention and increased transaction frequency potential.

The Express Checkout and Browser Extension features directly address commerce friction points for both merchants and consumers. By reducing checkout abandonment (a critical metric for payment platforms) and automatically surfacing deals, Sezzle is positioning itself as a revenue driver for merchants rather than just a payment option.

Most revealing is the user engagement data: 49% of users saving $5 or more through price comparison and 17% saving over $50 on recent purchases. These metrics demonstrate Sezzle is successfully creating tangible value beyond payment flexibility, which is crucial as the BNPL sector faces commoditization.

The strategic timing of these features amid declining consumer confidence (Conference Board index at lowest since May 2020) shows Sezzle recognizing the market's shift toward value-seeking behaviors. By emphasizing savings tools during economic uncertainty, Sezzle is smartly aligning its value proposition with current consumer priorities, potentially driving increased adoption when consumers need budgeting tools most.

Minneapolis, MN, June 30, 2025 (GLOBE NEWSWIRE) -- Sezzle Inc. (NASDAQ: SEZL) (Sezzle or Company) // - Sezzle, the purpose‑driven digital payment platform, today launches a suite of new features to help consumers navigate increasing financial pressure. With record-low consumer confidence — the Conference Board’s index recently plunged to its lowest level since May 2020 amid fears of tariffs and recession — the current climate makes budgeting tools more essential than ever. 

By combining product discovery with personalized deal surfacing and a faster checkout flow, Sezzle is building a shopping experience that feels intuitive from start to finish. Sezzle’s price comparison tool in particular, is helping shoppers identify the best deals with minimal effort: 49% of users who were shown multiple store options said they saved $5 or more by selecting the lowest-priced option. This reflects a growing appetite for built-in savings features — and signals Sezzle’s ability to deliver not just payment flexibility, but everyday value.

New Tools to Meet Consumers Where They Are

Sezzle’s latest features are focused on making the entire user experience smoother, from the moment shoppers open the app to the final tap at checkout:

  • Sezzle Balance: Simplifying the repayment process for consumers with a pre-loadable digital wallet. Since launch, shoppers have loaded over $65 million into Sezzle Balance—demonstrating strong adoption and trust in the tool’s convenience and flexibility.
  • Express Checkout (beta): A streamlined flow that reduces friction for returning shoppers, helping merchants improve conversion rates and speed up the path to purchase.
  • Browser Extension (beta): Once installed, this new tool will automatically prompt shoppers to earn Sezzle Spend and save with available coupons - making it effortless to save while they shop.

Smarter Shopping, Built Right Into the Sezzle App

Sezzle has continued to enhance the in-app experience by adding features that simplify discovery and surface the best deals while bringing more ease to the way users shop:

  • Products Tab: Helps users discover trending items and curated picks, complete with price comparison so users can shop confidently.
  • Wishlist: Shoppers can now save their favorite products directly within the app, making it easier to keep track of desired items and revisit when ready.

Real Results: More Savings, More Engagement

A recent Sezzle user survey highlights the ongoing impact of Sezzle’s savings-focused tools introduced last quarter — including price comparison, auto-couponing, and price drop alerts. The findings reveal that these features are resonating with users and driving measurable value across everyday purchases. Nearly one in five users (17%) said they saved over $50 on their most recent purchase using Sezzle and its tools. Additionally, 43% of users reported saving at least $5, underscoring how everyday purchases can add up to meaningful wins. 

“When shoppers see real savings, they come back — it’s that simple,” said Charlie Youakim, Sezzle Chairman and CEO. “That’s why we’re focused on delivering value at every touchpoint, whether it’s through smarter discovery, seamless checkout, or transparent pricing. The more we help consumers feel in control and save money, the more they trust and choose Sezzle as their go-to way to shop.”

Looking Ahead

As Sezzle evolves, these product innovations mark a broader push to create a more personalized, responsible, and rewarding way to shop. Additional tools are on the horizon as Sezzle lays the foundation for a smarter, more connected shopping and payments ecosystem in 2025.

Download the Sezzle App on the Apple App Store and Google Play Store.

About Sezzle Inc.

Sezzle is a forward-thinking fintech company committed to financially empowering the next generation. Through its purpose-driven payment platform, Sezzle enhances consumers' purchasing power by offering access to point-of-sale financing options and digital payment services—connecting millions of customers with its global network of merchants. Centered on transparency, inclusivity, and ease of use, Sezzle empowers consumers to manage spending responsibly, take charge of their finances, and achieve lasting financial independence.

For additional assets and news on Sezzle please visit https://my.sezzle.com/news/  

Follow Sezzle on social media: LinkedIn | Instagram | Facebook| Twitter 



Sezzle US Media Contact:

Erin Foran

Tel: (651) 403-2184

Email: erin.foran@sezzle.com





Erin Foran
Sezzle
6514032184
erin.foran@sezzle.com

FAQ

What new features did Sezzle (SEZL) announce in June 2025?

Sezzle announced several new features including Sezzle Balance (pre-loadable digital wallet), Express Checkout (beta), Browser Extension (beta), Products Tab for price comparison, and Wishlist functionality.

How much money have users loaded into Sezzle Balance?

Users have loaded over $65 million into Sezzle Balance since its launch.

What percentage of Sezzle users reported savings on their purchases?

17% of users saved over $50 on their most recent purchase, while 49% of users saved $5 or more using the price comparison tool.

How is Sezzle addressing low consumer confidence in 2025?

Sezzle is addressing low consumer confidence by introducing new shopping tools focused on savings, including price comparison features, auto-couponing, price drop alerts, and a streamlined checkout process.

What new features are currently in beta testing at Sezzle?

Sezzle currently has two features in beta testing: the Express Checkout system and the Browser Extension for automatic coupon application and rewards.
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