National Convenience Store Chain Brings Shelf Tagging In-House with Epson ColorWorks On-Demand Color Label Printers
RaceTrac, a major convenience store chain operating 580+ stores across 13 states, has transformed its shelf tagging operations by implementing Epson ColorWorks CW-C6000A on-demand color label printers in-house. The transition from third-party printing has reduced production time from weeks to under two days and achieved approximately 50% cost savings, equivalent to over $250,000 in the past year.
The new system integrates three ColorWorks printers with Loftware Cloud software and IPSi's custom label software, enabling RaceTrac to print high-resolution, 2-foot or 4-foot synthetic shelf strips featuring product images, barcodes, UPCs, and pricing information. The solution provides complete control over the shelf tag process, allowing for immediate adjustments and real-time replacement of damaged tags.
RaceTrac, una grande catena di negozi di convenienza con oltre 580 punti vendita in 13 stati, ha trasformato le sue operazioni di etichettatura degli scaffali implementando in-house stampanti di etichette a colori on-demand Epson ColorWorks CW-C6000A. Il passaggio dalla stampa di terze parti ha ridotto i tempi di produzione da settimane a meno di due giorni, ottenendo un risparmio sui costi di circa il 50%, equivalente a oltre 250.000 dollari nell'ultimo anno.
Il nuovo sistema integra tre stampanti ColorWorks con il software Loftware Cloud e il software per etichette personalizzato di IPSi, consentendo a RaceTrac di stampare strisce sintetiche per scaffali ad alta risoluzione di 2 o 4 piedi con immagini del prodotto, codici a barre, UPC e informazioni sui prezzi. La soluzione offre un controllo completo sul processo di etichettatura degli scaffali, consentendo aggiustamenti immediati e sostituzioni in tempo reale delle etichette danneggiate.
RaceTrac, una importante cadena de tiendas de conveniencia que opera más de 580 locales en 13 estados, ha transformado sus operaciones de etiquetado en estanterías al implementar impresoras de etiquetas a color bajo demanda Epson ColorWorks CW-C6000A internamente. La transición de la impresión de terceros ha reducido el tiempo de producción de semanas a menos de dos días y ha logrado un ahorro de costos de aproximadamente el 50%, equivalente a más de 250,000 dólares en el último año.
El nuevo sistema integra tres impresoras ColorWorks con el software Loftware Cloud y el software de etiquetas personalizado de IPSi, lo que permite a RaceTrac imprimir tiras sintéticas de estantería de alta resolución de 2 pies o 4 pies con imágenes de productos, códigos de barras, UPC y detalles de precios. La solución proporciona un control completo sobre el proceso de etiquetado, permitiendo ajustes inmediatos y reemplazos en tiempo real de etiquetas dañadas.
RaceTrac는 13개 주에서 580개 이상의 편의점 운영 체인으로, Epson ColorWorks CW-C6000A 온디맨드 컬러 라벨 프린터를 내부에서 도입하여 선반 태그 작업을 혁신했습니다. 제3자 인쇄에서의 전환으로 생산 시간이 주에서 이틀로 단축되었으며, 약 50%의 비용 절감이 이루어져 지난 1년 동안 250,000달러 이상의 절감 효과를 얻었습니다.
새로운 시스템은 세 대의 ColorWorks 프린터와 Loftware Cloud 소프트웨어, IPSi의 맞춤형 라벨 소프트웨어를 통합하여 RaceTrac이 제품 이미지, 바코드, UPC 및 가격 정보가 포함된 고해상도 2피트 또는 4피트 합성 선반 스트립을 인쇄할 수 있게 합니다. 이 솔루션은 선반 태그 프로세스에 대한 완전한 제어를 제공하여 즉각적인 조정과 손상된 태그의 실시간 교체를 가능하게 합니다.
RaceTrac, une grande chaîne de magasins de commodité comptant plus de 580 points de vente dans 13 États, a transformé ses opérations de balisage des rayons en mettant en œuvre des imprimantes d'étiquettes couleur à la demande Epson ColorWorks CW-C6000A en interne. La transition de l'impression par des tiers a réduit le temps de production de plusieurs semaines à moins de deux jours et a permis d'économiser environ 50 % de coûts, soit plus de 250 000 dollars au cours de l'année dernière.
Le nouveau système intègre trois imprimantes ColorWorks avec le logiciel Loftware Cloud et le logiciel d'étiquettes sur mesure d'IPSi, permettant à RaceTrac d'imprimer des bandes rayons en synthétique de haute résolution de 2 pieds ou 4 pieds avec des images de produits, des codes-barres, des UPC et des informations sur les prix. La solution fournit un contrôle total sur le processus de balisage, permettant des ajustements immédiats et le remplacement en temps réel des étiquettes endommagées.
RaceTrac, eine führende Kette von Convenience-Stores mit über 580 Filialen in 13 Bundesstaaten, hat ihre Regaletikettierungsoperationen durch die Implementierung von Epson ColorWorks CW-C6000A On-Demand-Farbetikettendruckern im Haus revolutioniert. Der Übergang von der Druckerei Dritter hat die Produktionszeit von Wochen auf weniger als zwei Tage verkürzt und etwa 50 % Kosteneinsparungen erzielt, was im vergangenen Jahr über 250.000 US-Dollar entspricht.
Das neue System integriert drei ColorWorks-Drucker mit der Loftware Cloud-Software und der benutzerdefinierten Etiketten-Software von IPSi, sodass RaceTrac hochauflösende, 2-Fuß- oder 4-Fuß-synthetische Regalstreifen mit Produktbildern, Barcodes, UPCs und Preisinformationen drucken kann. Die Lösung bietet vollständige Kontrolle über den Regaletikettierungsprozess, ermöglicht sofortige Anpassungen und den Echtzeit-Austausch beschädigter Etiketten.
- Reduced production time from weeks to less than 2 days
- 50% reduction in total shelf tag labeling costs (~$250,000 savings)
- Enhanced operational control and flexibility
- Eliminated third-party dependency
- Improved efficiency in inventory management and ordering
- None.
RaceTrac Streamlines Operations, Decreases Costs and Eliminates Inefficiencies with the ColorWorks CW-C6000A
RaceTrac transitioned from a one-size-fits-all printing operation to the ColorWorks on-demand color label printer, bringing all shelf strip production in-house. This switch reduced production time from weeks to less than two days. RaceTrac's shelf strips are far from standard; these 2- foot or 4-foot synthetic tags feature vibrant colors, RaceTrac branding and detailed product information for an eye-catching, informative display.
"At RaceTrac, our business goals include identifying and optimizing merchandise planning and execution strategies to increase profit, and ColorWorks label printer technology satisfies our needs as a retailer while also enhancing the customer experience," said Jonah Whigham, space management manager at RaceTrac. "Instead of costly individual product strips, we can utilize strips across an entire shelf that includes a barcode and UPC, ordering identifiers, a large price tag, and something that sets us apart from other retailers – a high-resolution color image of the product. Not only does the color product image make shopping and identifying product details easy for shoppers, but it also makes the process of stocking and ordering easy for merchandising and store teams."
When RaceTrac realized they could significantly benefit from changes to their shelf tagging and product labeling operations, Kent Bailey, director of space and demand planning at RaceTrac, enlisted the expertise of Epson and Integrated Productivity Systems (IPSi), with extensive experience integrating automated data collection equipment and label printing systems. The three companies collaborated to create an advanced, seamless solution that integrates three ColorWorks CW-C6000A on-demand color label printers with Loftware Cloud software and IPSi's custom label software. IPSi's software plays a crucial role in bridging the infrastructure and hardware components.
"When the RaceTrac team came to us, they lacked flexibility and control in their shelf tag printing, which caused real business problems," said Rick Schilling, president of IPSi. "They now have the tools and agility to print shelf tags internally when they need to and use a commercial printer when it calls for it, which is beneficial when you get into target marketing and A/B testing."
"Our new system lets us view and adjust strip files before printing," said
The RaceTrac team now has complete control over their shelf tag process. They can monitor every step, make changes as needed and enjoy total flexibility. By bringing production in-house, RaceTrac eliminated reliance on a third party, saving time and money.
"In terms of total shelf tag labeling costs, we've saved around
"We continue to see businesses find success and process improvements with the ColorWorks on-demand color label printers," said Stevi Sterns, product manager, Epson America, Inc. "Integrating color and on-demand printing can allow companies to innovate, save costs and eliminate inefficiencies, and we are excited to see RaceTrac do just that."
About RaceTrac, Inc.
Headquartered in
About Epson
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FAQ
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