SEE Launches Paper-based Food Packaging to Reduce Plastic Usage
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Insights
The introduction of SEE's new CRYOVAC brand Barrier Formable Paper represents a significant step towards environmental sustainability in the packaging industry. The shift from traditional PET/PE plastic materials to a 90% FSC-certified fiber-based solution addresses growing concerns about plastic waste and its environmental impact. The 77% reduction in plastic usage for bottom web packaging not only aligns with increasing regulatory pressures to minimize plastic waste but also caters to the consumer demand for eco-friendlier packaging.
From a sustainability perspective, the move could enhance brand reputation and customer loyalty for both SEE and its clients, as consumers are more inclined to support companies with strong environmental commitments. However, the long-term success of this initiative will depend on the balance between environmental benefits and the economic viability of the paper-based packaging, including factors such as cost, durability and the ability to preserve food quality comparably to plastic alternatives.
The introduction of the CRYOVAC brand Barrier Formable Paper by SEE may disrupt the traditional packaging market dynamics. The paper-based packaging solution could potentially open new market segments for SEE, as businesses that prioritize sustainability could shift towards such innovative materials. This could lead to increased market share and potentially higher revenues for SEE, assuming the product meets industry performance standards and is competitively priced.
However, it's important to consider the operational implications for food processors and retailers. The ease of integration into existing production lines will be a critical factor in the adoption rate of this new material. If the transition requires significant capital investment or if the material does not integrate well with current machinery, it could slow down market penetration. Additionally, the performance of the paper-based packaging in protecting and preserving food products will be closely scrutinized by the industry to assess its practicality as a replacement for conventional plastics.
Consumer trends show a growing preference for sustainable and eco-friendly products, which is likely to influence purchase decisions in the food industry. SEE's move to introduce a paper-based packaging solution could significantly resonate with this demographic, potentially increasing the consumer base for their clients. Market research would suggest that such innovations can lead to a competitive advantage in the marketplace, provided that consumer education about the benefits of the new packaging is effectively communicated.
It's also important to monitor the consumer response to the tactile and visual aspects of the new packaging, as these can be as influential as the environmental benefits in driving product preference. The success of this paper-based packaging could set a precedent for other companies in the industry, potentially leading to a broader shift towards sustainable packaging solutions.
NORTHAMPTON, MA / ACCESSWIRE / March 8, 2024 / SEE:
Originally published in Packaging Scotland
SEE has developed a new paper-based bottom web to support food processors and retailers reduce plastic usage and meet consumer demand for paper packaging.
The new CRYOVAC brand Barrier Formable Paper is made from
A senior marketing manager of Europe at SEE, explained, "We're seeing a trend of food businesses reviewing packaging materials to improve circularity, reduce plastic usage and to satisfy shopper expectations for using paper-based options. CRYOVAC Brand Barrier Formable Paper delivers in all these areas and provides processors with a practical, easy-to-integrate, sustainable packaging solution."
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Smoked salmon fillets in CRYOVAC brand barrier formable paper packaging
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SOURCE: SEE
View the original press release on accesswire.com
FAQ
What is the new product introduced by SEE for sustainable packaging?
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