From the SEE Impact Report: Circularity at Scale

Rhea-AI Summary

SEE has launched a new initiative in Australia to advance the circularity of food packaging. Partnering with ExxonMobil, the company will divert approximately 900 tonnes of plastic waste annually from landfills or incineration. This initiative involves the use of CRYOVAC® brand preformed food trays made with advanced recycling technology and certified by the International Sustainability and Carbon Certification PLUS standard. Additionally, SEE's BUBBLE WRAP® brand has introduced inflatable packaging solutions designed for recycling, which include the thinnest air pillows in the market and films made from 30% recycled content. These innovations aim to reduce material use, lower carbon footprints, and comply with plastic tax regulations.

Positive

• SEE's initiative will divert approximately 900 tonnes of plastic waste annually from landfills or incineration.
• CRYOVAC® brand preformed food trays are made with resins leveraging advanced recycling technology.
• The trays are certified by the International Sustainability and Carbon Certification PLUS standard.
• The trays are curbside recyclable within Australia.
• BUBBLE WRAP® brand inflatable packaging solutions include the slimmest air pillows in the market at 10 microns thickness.
• BUBBLE WRAP® brand recycled content inflatable air pillows feature 50% recycled content, reducing the use of virgin materials.
• Recycled content films in the BUBBLE WRAP® brand portfolio meet various countries' plastic tax regulations.

Negative

• The effectiveness of the circularity initiative depends on local recycling facilities' availability and scope.
• Implementation and collaboration costs with advanced recycling technology could be high.
• There might be potential challenges in maintaining hygiene and performance standards for food-grade plastics.

Originally published in the SEE Impact Report 2022

NORTHAMPTON, MA / ACCESSWIRE / May 16, 2024 / SEE

Circular Food Packaging Tray Initiative in Australia

Certified-circular solutions for food packaging

Advancing the circularity of essential plastic packaging takes collaboration throughout the value chain. In its second food-grade plastics circularity project with ExxonMobil, SEE will divert approximately 900 tonnes of plastic waste annually from landfill or incineration in Australia. In this collaboration, CRYOVAC® brand preformed food packaging trays are being made with resins leveraging ExxonMobil's advanced recycling technology and mass balance attribution. The resins and tray manufacturing are certified to the International Sustainability and Carbon Certification PLUS standard, and the trays are curbside recyclable within Australia. As one of the first such initiatives for fresh red meat trays in Australia, the collaboration addresses the critical challenge in driving circularity for food-grade plastics that have strict hygiene and performance requirements for food protection and distribution.

BUBBLE WRAP® Brand Inflatable Packaging

Inflatable solutions designed for recycling

BUBBLE WRAP® brand inflatable packaging includes thin, lightweight films designed to maintain a superior level of product protection with minimal environmental impact. These solutions inflate on demand to ship more efficiently than pre-inflated solutions. Once inflated, the materials can also be reused multiple times, greatly reducing the amount of packaging material that enters the waste stream.

The BUBBLE WRAP® brand inflatable packaging portfolio includes:

• BUBBLE WRAP® brand Fill-Air slim air pillows: At a thickness of 10 microns, it's the slimmest air pillow on the market. It reduces material use and saves valuable space by shipping and storing flat, deflating to 0.7% of the original volume.
• BUBBLE WRAP® brand recycled content inflatable air pillows: This solution features 50% recycled content, of which 30% is post-consumer recycled content. It reduces use of virgin materials, lowering the carbon footprint of the package without compromising performance.

BUBBLE WRAP® brand recycled content films: With a minimum of 30% recycled content diverted from recovered waste, these recycled content films have the same performance as BUBBLE WRAP® brand IB film but use less virgin material to reduce greenhouse gas emissions. This solution can help customers align with various countries' plastic tax regulations.

The films used in the solutions could be labeled as store drop-off recyclable, recyclable, or designed for recycling. The degree of recyclability of the final package depends on the scope and availability of appropriate local recycling facilities.

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SOURCE: SEE

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FAQ

What is SEE's new initiative in Australia?

SEE's new initiative in Australia involves diverting approximately 900 tonnes of plastic waste annually from landfills or incineration by using CRYOVAC® brand preformed food trays made with advanced recycling technology.

What technology is used in SEE's food packaging trays?

SEE uses ExxonMobil's advanced recycling technology and mass balance attribution to produce CRYOVAC® brand preformed food packaging trays.

What certification do SEE's food packaging trays have?

SEE's food packaging trays are certified to the International Sustainability and Carbon Certification PLUS standard.

How are SEE's BUBBLE WRAP® brand inflatable packaging solutions designed?

SEE's BUBBLE WRAP® brand inflatable packaging solutions are designed for recycling, including thin, lightweight films and air pillows made with up to 50% recycled content.

What is the thickness of SEE's BUBBLE WRAP® brand Fill-Air slim air pillows?

SEE's BUBBLE WRAP® brand Fill-Air slim air pillows have a thickness of 10 microns, making them the slimmest air pillows in the market.