SolarEdge Announces Appointment of New Chief Marketing Officer
SolarEdge Technologies has appointed Shuki Nir as the new Chief Marketing Officer (CMO). Nir, with extensive leadership experience from his tenure at SanDisk and board roles at Kornit Digital and IronSource, will replace Yogev Barak, who served as CMO for 3.5 years. CEO Zvi Lando expressed optimism about Nir's ability to enhance the company's brand value, enter new market segments, and expand the product portfolio. During Barak's tenure, SolarEdge saw significant growth and built a robust global marketing team.
- Appointment of Shuki Nir as CMO with extensive industry experience.
- Expansion of the product portfolio under new leadership.
- Potential for entering new market segments.
- Significant growth during previous CMO Yogev Barak's tenure.
- Leadership transition may disrupt continuity in marketing strategy.
Mr. Shuki Nir (Photo: Business Wire)
Prior to joining SolarEdge, Mr. Nir served in several key leadership roles, including General Manager of the Consumer Business Unit at SanDisk and also led SanDisk’s Corporate Marketing. His extensive tenure includes consulting for multinational corporations and serving on several boards, including Kornit Digital and IronSource. Mr. Nir holds an MBA, an LLB and BA in accounting from
Mr. Nir is succeeding Mr. Yogev Barak, who has served as the Company’s Chief Marketing Officer for the last 3.5 years. During this time Mr. Barak helped scale SolarEdge’s marketing efforts, driving growth in key markets and building a strong worldwide marketing team and infrastructure.
Zvi Lando, CEO of SolarEdge, said: “We are pleased to announce the appointment of Shuki as our new Chief Marketing Officer. Shuki’s mission will be to further develop the Company’s brand value with consumers and businesses, enter new market segments, and expand the product portfolio. I would like to take this opportunity to thank Yogev for his contribution to SolarEdge as our Company experienced significant growth over the past several years.”
Shuki Nir, SolarEdge’s new CMO, commented: “I am very excited to join SolarEdge and become part of the renewable energy revolution. The Company’s strong legacy of innovation is inspiring, and I look forward to continuing to advance its leading market position and brand image.”
About SolarEdge
SolarEdge is a global leader in smart energy. By leveraging world-class engineering capabilities and with a relentless focus on innovation, SolarEdge creates smart energy solutions that power our lives and drive future progress. SolarEdge developed an intelligent inverter solution that changed the way power is harvested and managed in photovoltaic (PV) systems. The SolarEdge DC optimized inverter seeks to maximize power generation while lowering the cost of energy produced by the PV system. Continuing to advance smart energy, SolarEdge addresses a broad range of energy market segments through its PV, storage, EV charging, batteries and grid services solutions. SolarEdge is online at solaredge.com
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This release contains forward looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include information, among other things, concerning: management transitions, our possible or assumed future results of operations; future demands for solar energy solutions; business strategies; technology developments; financing and investment plans; dividend policy; competitive position; industry and regulatory environment; general economic conditions; potential growth opportunities; and the effects of competition. These forward-looking statements are often characterized by the use of words such as “anticipate,” “believe,” “could,” “seek,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “will,” “would” or similar expressions and the negative or plural of those terms and other like terminology.
Forward-looking statements are only predictions based on our current expectations and our projections about future events. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Given these factors, you should not place undue reliance on these forward-looking statements. These factors include, but are not limited to, the matters discussed in the section entitled “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2023, filed on February 26, 2024 and our quarterly reports filed on Form 10-Q, Current Reports on Form 8-K and other reports filed with the SEC. All information set forth in this release is as of June 10, 2024. The Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events or changes in its expectations.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240627485213/en/
PR Contact
Lily Salkin
Senior Global PR & and Media Manager
Lily.salkin@solaredge.com
Dana Noyman
Head of Corporate Communications & PR
dana.noyman@solaredge.com
Investor Contact
JB Lowe
Head of Investor Relations
investors@solaredge.com
Source: SolarEdge Technologies, Inc.
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