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Secoo Group and Jinan Shanzaicheng Company Reached High-end Supply Chain Cooperation to Boost the High-end Consumer Market in Jinan, Shandong Province

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Secoo Group (NASDAQ: SECOO), a leading luxury lifestyle platform in Asia, announced a strategic partnership with Jinan Shanzaicheng Development Co., Ltd. to enhance the luxury goods supply chain in Jinan and Shandong. This collaboration aims to leverage superior resources from both sides for operational and consumption upgrades in physical stores, fostering industrial expansion. Shanzaicheng is expected to invest approximately 500 million yuan to support this initiative.

Secoo has over 50 million registered users and features more than 3,800 high-end brands, solidifying its position in the luxury market.

Positive
  • Strategic partnership with a subsidiary of Guokai Group to enhance supply chain and market development.
  • Expected investment of approximately 500 million yuan from Shanzaicheng to support cooperation.
Negative
  • None.

BEIJING, Nov. 7, 2022 /PRNewswire/ -- Secoo Group (NASDAQ: SECOO), Asia's leading online and offline boutique lifestyle platform, today announced that Secoo Group and Jinan Shanzaicheng Development Co., Ltd. (hereinafter referred to as "Shanzaicheng Company"), a subsidiary of Shandong Mingshui Guokai Development Group Co., Ltd. (hereinafter referred to as "Guokai Group"), have reached a deep cooperation. Both parties will invest their own superior resources in the luxury goods supply chain, international trade, Jinan and Shandong regional market development Cooperate in the operation and consumption upgrading of physical stores to achieve industrial expansion and upgrading and win-win results for both sides. In this cooperation, Shanzaicheng is expected to invest about 500 million in the future to support the supply chain cooperation between the two sides.

About Secoo Group

Secoo, a world-famous luxury shopping service platform, the only luxury e-commerce company listed on NASDAQ in China, has more than 50 million high-end registered users, and is a well-known online and offline boutique lifestyle platform in Asia, including more than 100 international luxury brands, more than 3800 high-end brands, bringing together 400 thousand goods from all over the world in categories including luxury goods trading, medieval second-hand trading, fashion event shows, identification, maintenance, fashion wear, beauty, 3C digital, food and wine, Chinese famous objects, lifestyle goods, high-end hotel reservation and other businesses which are committed to presenting global good things and high-end lifestyle to every user of Secoo. Give you the beauty of the world!

About Guokai Group

Guokai Development Group is a state-owned platform company in Zhangqiu District, Jinan City, Shandong Province, and also a market player of Development Zone Management Committee and Platform Company. With 26 subsidiaries, Guokai Development Group is a wholly state-owned enterprise group integrating financial investment and diversified trade development based on the construction, operation, management, service and municipal support of industrial parks. At present, it has a total assets of 15.8 billion yuan and a credit rating of AA+.

Cision View original content:https://www.prnewswire.com/news-releases/secoo-group-and-jinan-shanzaicheng-company-reached-high-end-supply-chain-cooperation-to-boost-the-high-end-consumer-market-in-jinan-shandong-province-301670079.html

SOURCE Secoo Group

FAQ

What is Secoo Group's recent partnership about?

Secoo Group announced a strategic partnership with Jinan Shanzaicheng Development Co., Ltd. to enhance the luxury goods supply chain and market development in Jinan and Shandong.

How much is the investment from Shanzaicheng in the Secoo cooperation?

Shanzaicheng is expected to invest approximately 500 million yuan to support the supply chain cooperation.

What does Secoo Group do?

Secoo Group operates as a luxury lifestyle platform, connecting high-end consumers with more than 3,800 luxury brands.

How many users does Secoo Group have?

Secoo Group has over 50 million high-end registered users.

What is the significance of the partnership for Secoo Group?

The partnership aims to leverage resources for operational upgrades and expand Secoo's footprint in the high-end consumer market.

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