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Secoo Holding Limited ADR (symbol: SECO) is a premier online and offline luxury lifestyle platform, headquartered in Beijing, China. Founded in 2008, Secoo has positioned itself as the largest premium lifestyle platform in Asia, capturing significant market shares of 25.3% in China and 15.4% in Asia according to Frost & Sullivan. The company offers a comprehensive high-end ecosystem including Secoo Luxe, Secoo Finance, and Secoo Smart, ensuring a holistic luxury experience for its clientele.
Secoo operates an integrated online and offline platform consisting of its website, mobile applications, and a network of offline experience centers located in major cities such as Beijing, Shanghai, Chengdu, Hong Kong, Milan, New York, and Malaysia. The company boasts a catalog of over 420,000 SKUs from more than 3,800 global and domestic brands, catering to over 18 million registered members whose average spending is notably high.
Secoo's business model is strengthened by its proprietary database of upscale products and rigorous authentication procedures, thus guaranteeing the authenticity and quality of the products offered. The company provides an array of luxury goods and services, including fashion items, high-end travel, gourmet food, fine art, luxury cars, and private jets.
In recent developments, Secoo has been facing challenges complying with Nasdaq's listing requirements. On August 1, 2023, the company was notified by Nasdaq that it did not meet the minimum bid price requirement of US$1.00 per share. Secoo was given a 180-day compliance period until January 29, 2024, to regain compliance. Additionally, the company has been granted an extension to file its annual report on Form 20-F for the year ended December 31, 2022. Despite these challenges, Secoo remains committed to taking all reasonable measures to regain compliance and continue its operations smoothly.
Secoo (NASDAQ: SECO) showcased its international business strategy at the inaugural China International Consumer Products Expo in Hainan. The event highlighted five key modules, including luxury goods from the Yangpu Bonded Port Area and partnerships with top-tier brands like Bedat&Co. Secoo also introduced smart manufacturing initiatives, such as AI skin testing. With over 36.5 million registered users, Secoo continues to enhance its logistics and product offerings, aiming to lead in the high-end consumer market.
On May 7, 2021, Secoo (NASDAQ: SECO) signed a strategic partnership agreement with Hainan Province Transport Investment Holding Company and HEC during the Hainan International Business Strategy Press Conference. The collaboration will enhance initiatives in consumer finance, supply chain, and bonded goods distribution in Hainan, a rapidly growing tourism and shopping center. Hainan's offshore duty-free shopping revenue exceeded 30 billion in 2020, with 8.49 billion yuan in sales reported in the first two months of 2021, marking a 359% increase year-on-year.
Secoo (NASDAQ: SECO) has successfully dispatched its first parcel from the newly established Yangpu Bonded Port Area in Hainan, delivering a men's POLO shirt to Wuhan City in record time. This new logistics hub aims to enhance Secoo's efficiency in delivering high-end products across China, capitalizing on favorable policies and advanced systems. The Yangpu Economic Development Zone, designed to streamline international logistics, positions Secoo to improve service for customers and strengthen its market position in the luxury goods segment.
Secoo Holding Limited (SECO) has appointed BDO China Shu Lun Pan as its new independent registered public accounting firm, effective April 1, 2021. This decision, approved by the audit committee, replaces KPMG Huazhen LLP. Importantly, the change is not due to any disagreements on accounting practices. BDO China will oversee the audit of Secoo's consolidated financial statements for the year ending December 31, 2020. Secoo continues to be a leading online platform for upscale products and services in Asia, offering over 400,000 SKUs from more than 3,800 brands.
Secoo (NASDAQ: SECO), a leading online luxury retailer in China, is hosting an offline exhibition in collaboration with British department store Liberty from March 8 to 21, 2021. This marks Liberty's inaugural exhibition in China, aimed at enhancing the brand's recognition among Chinese consumers. The event kicked off on International Women's Day and features a limited edition gift box launched by Secoo. Established in 2018, this partnership continues to strengthen Secoo's commitment to offering authentic luxury products and lifestyle services.
Secoo Holding Limited (NASDAQ: SECO), Asia’s leading online integrated upscale products and services platform, announced on February 9, 2021, that its Special Committee of independent directors has engaged Duff & Phelps, LLC and Hogan Lovells to assist in reviewing a non-binding 'going private' proposal received on January 10, 2021. The Board advises shareholders that no decisions have been made regarding the proposal, and there is no guarantee of a definitive offer or transaction approval.
Secoo Holding Limited (NASDAQ: SECO) announced a non-binding proposal from its CEO, Richard Rixue Li, to acquire outstanding Class A shares not owned by him or his affiliates for $3.27 per American depositary share (ADS), approximately $6.54 per Class A share. This price represents a 36% premium over the closing price on January 8, 2021. If accepted, Secoo would become privately held, and its ADSs would be delisted from NASDAQ. The Board has formed a special committee to evaluate the proposal but cautions that no agreements have been made and outcomes remain uncertain.
Secoo Holding Limited (NASDAQ: SECO) reported its Q3 2020 financial results, showing a 12.5% increase in GMV to RMB4,120.4 million (US$606.9 million) compared to Q3 2019. Total revenues decreased to RMB1,373.5 million (US$202.3 million), down from RMB1,941.6 million in the same quarter last year. Net income rose 252.5% quarter-over-quarter to RMB20.8 million (US$3.1 million). Active customers increased by 7.5% to 518.7 thousand. The company aims to capitalize on growth opportunities in luxury e-commerce amid a recovering market.
Secoo Holding Limited (NASDAQ: SECO) is set to report its third quarter 2020 unaudited financial results on December 28, 2020. An earnings conference call is scheduled for 8:00 a.m. ET, where management will discuss the results. Participants need to register online prior to the call to receive access information. Secoo is recognized as Asia's leading online integrated upscale platform, offering over 400,000 SKUs from 3,800 global brands, ensuring authenticity through proprietary data and brand cooperation.
On September 17, 2020, Secoo (NASDAQ: SECO) partnered with Kweichow Moutai to launch the premium 53 degrees Feitian Moutai liquor valued at RMB 1499 per bottle on Secoo's e-commerce platforms. This collaboration aims to enhance Secoo's liquor portfolio, reaching over 36 million high-end users and catering to the growing demand from Secoo's premium members. The partnership will both extend Moutai's traditional sales channels and create a targeted premium sales platform for Moutai enthusiasts.