Groupe SEB: Saint-Lô Is Always on the Cutting Edge of Technology

Rhea-AI Summary

Groupe SEB's Saint-Lô plant in France is enhancing its production capabilities by adding a new 1.2-million-euro SMD production line, supported by the Normandy Region. This investment will bolster the manufacturing of complex electronic cards for WMF professional coffee machines, increasing production capacity from 5 million to 7 million cards per year between late 2023 and 2024. Currently, the site produces 10 to 15% of Groupe SEB's electronic card needs, with plans to diversify into man-machine interfaces for professional coffee machines. The Saint-Lô site employs around 100 people and plays a key role in the company’s supply chain.

Positive

• New 1.2-million-euro investment in SMD production line to boost efficiency.
• Increased production capacity from 5 million to 7 million electronic cards per year expected.
• Expansion of product offerings to include interfaces for professional coffee machines.

Negative

• None.

ECULLY, France--(BUSINESS WIRE)-- Regulatory News:

As Groupe SEB's (Paris:SK) electronics development center, the Saint-Lô plant is adding a new production line and diversifying its know-how. The industrial site, which employs around 100 people, now manufactures even more complex electronic cards for the professional coffee machines of the premium brand WMF.

60,000 components per hour... That's the speed of the new SMD (Surface Mounted Component) production line at Groupe SEB's Saint-Lô plant. This new line is used to assemble complex electronic cards for WMF professional coffee machines. The 1.2-million-euro investment was supported by the Normandy Region, counting for 25% of the total investment.

A future-oriented industrial site

The Saint-Lô site currently produces nearly 5 million electronic cards per year, corresponding to 10 to 15% of Groupe SEB's needs. These cards are mainly destined for French production sites. Between the end of 2023 and 2024, in order to secure the supply chain, a relocation of part of the European and Chinese production is planned and will increase production up to 7 million electronic cards per year.

The Saint-Lô site also specializes in man-machine interfaces, particularly for products specifically developed for consumers such as the Companion from Moulinex or the Perfection automatic coffee machine from WMF. The Group is now also considering developing these interfaces at Saint-Lô for the professional coffee sector.

About the Saint-Lô site:

Created in 1971, the Saint-Lô site specializes in the manufacturing of electronic cards for Groupe SEB. In 2001, the Group bought Moulinex-Krups and integrated the site. In 2011, Saint-Lô became the Groupe SEB Electronic Development Center. The teams carry out the design, industrialization, and production of high value-added electronic cards for all Groupe SEB production sites. In 2021, nearly 5 million electronic cards were manufactured. Comprising a design office and a factory, the Saint-Lô site is a dynamic local player in terms of training and recruitment. In total, the site employs nearly 100 people, including 23 people in the design office.

Next key dates - 2023
April 28 | before market		Q1 2023 sales and financial data
May 17 | 2:30 p.m. (Paris time)		Annual General Meeting
July 26 | after market		H1 2023 sales and results
October 26 | after market		9-month 2023 sales and financial data

Find us on www.groupeseb.com

World reference in small domestic equipment, Groupe SEB operates with a unique portfolio of 33 top brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, marketed through multi-format retailing. Selling more than 400 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness, and client service. Present in over 150 countries, Groupe SEB generated sales near €8 billion in 2022 and has more than 33,000 employees worldwide.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230315005136/en/

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Groupe SEB

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Groupe SEB

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Caroline Simon

Claire Doligez

Isabelle Dunoyer de Segonzac

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Tel.: +33 (0) 1 53 70 74 70

Source: GROUPE SEB

FAQ

What is the purpose of the new production line at Groupe SEB's Saint-Lô plant?

The new production line aims to enhance the manufacturing of complex electronic cards for WMF professional coffee machines.

How much was invested in the new production line at Groupe SEB?

The investment in the new SMD production line at Groupe SEB's Saint-Lô plant is 1.2 million euros.

What is the expected increase in production capacity at the Saint-Lô site?

The production capacity at the Saint-Lô site is expected to increase from 5 million to 7 million electronic cards per year.

How many employees work at Groupe SEB's Saint-Lô plant?

Groupe SEB's Saint-Lô plant employs around 100 people.

What percentage of Groupe SEB's electronic card needs does the Saint-Lô site currently fulfill?

The Saint-Lô site currently produces 10 to 15% of Groupe SEB's electronic card needs.