VIDAA and SeaChange Partner to Transform the Monetization of Addressable TV Advertising on Connected TVs

Rhea-AI Summary

VIDAA USA and SeaChange International have announced a partnership aimed at enhancing the streaming and ad insertion capabilities of VIDAA tv. This collaboration will leverage the SeaChange Xstream platform to enable the fast channel playout and AVOD streaming to VIDAA-powered smart TVs and other connected devices. The initiative aims to facilitate content owners in launching FAST channels, broadening VIDAA's global reach and improving the customer experience through augmented advertising revenue streams.

Positive

• Partnership with SeaChange enhances VIDAA's streaming and ad capabilities.
• Enables content owners to launch their own FAST channels quickly.
• Expands distribution to millions of VIDAA-powered CTVs globally.
• Improves monetization opportunities for content owners through enhanced ad insertion.

Negative

• None.

Joint solution will enable FAST channel playout, AVOD streaming and delivery to mobile devices

ATLANTA and BOSTON, April 04, 2022 (GLOBE NEWSWIRE) -- VIDAA USA, Inc., the provider of a leading smart TV operating system and content platform preinstalled on Hisense TVs and other smart TVs, and SeaChange International, Inc. (NASDAQ: SEAC), a leading provider of video delivery and ad insertion solutions, have partnered to jointly develop a superior streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally.

VIDAA will provide a seamless interface to bring SeaChange Xstream™ platform customers onto millions of VIDAA-powered Connected TVs (CTV) globally and enable any content owner or creator to quickly launch their own FAST (free ad-supported streaming TV) channels for distribution on the “VIDAA tv” service.

SeaChange will leverage its Xstream Online Video and Linear Channel Playout Platform to enable streaming of AVOD content within the “VIDAA tv” service, which currently offers FAST channels. SeaChange will also support VIDAA to expand its reach from the CTV space to other connected devices, including mobile and tablet.

“VIDAA tv is the cornerstone of our mission to provide a holistic experience for the consumer, with content as its focal point,” said Guy Edri, President at VIDAA. “The adoption of content services on Connected TVs is rapid and by partnering with SeaChange we will accelerate our mission to provide the best customer experience and expand our service reach beyond our own operating system and on to other connected devices.”

“Connected TVs are already the central entertainment device in many households. We embrace the trend to integrate our streaming and advertising technology with Connected TVs,” added Chris Klimmer, Chief Revenue Officer of SeaChange. “Content owners continue to use aggregation platforms on Connected TVs and other devices to create additional revenue streams via FAST channel technology. By partnering with VIDAA, we help content owners and TV manufacturers alike to monetize content through advertising.”

About VIDAA
VIDAA USA Inc. was established in 2019 and is headquartered in Atlanta, Georgia USA. Our flagship product is the VIDAA TV OS which is currently in its sixth generation. VIDAA TV OS is a modern global Smart TV operating system and content platform. By choosing VIDAA, TV OEM manufacturers get a turn-key Linux based OS with voice control, an app store, billing and payment, and much more. Our customers include brands such as Hisense, Loewe, Toshiba and many others.

For more information, visit www.vidaa.com and follow VIDAA on Facebook.com/vidaatv, Twitter, and Instagram at @vidaatv.

About SeaChange International, Inc.
SeaChange provides advanced video streaming, linear TV, and video advertising technology for operators, content owners, and broadcasters globally. The SeaChange software technology enables operators, broadcasters, and content owners to cost-effectively launch and grow premium linear TV and direct-to-consumer streaming services to manage, curate, and monetize their content. SeaChange helps protect existing and develop new and incremental advertising revenues for traditional linear TV and streaming services with its unique advertising technology. SeaChange enjoys a rich heritage of nearly three decades of delivering premium video software solutions to its global customer base. In December 2021, SeaChange International, Inc. (NASDAQ: SEAC) entered into a definitive merger agreement and plan of merger with Triller LLC, in a transaction that would combine Triller LLC with SeaChange with the proposed business combination to operate under the name “TrillerVerz Corp.”, subject to completion of the conditions listed in the Form S-4 registration statement that was filed with the Securities and Exchange Commission on February 22, 2022.

VIDAA Marketing Contact:

Jernej Smisl
Global Marketing Director
T: +386 (0)31 689 862
E: jernej.smisl@vidaa.com

SeaChange Investor Contact:                                

Matt Glover and Jeff Grampp, CFA
Gateway Investor Relations
T: +1 949-574-3860
E: SEAC@gatewayir.com

FAQ

What is the partnership between SeaChange and VIDAA about?

The partnership focuses on developing a streaming and ad insertion solution to expand free ad-supported content on VIDAA tv globally.

How will the SeaChange Xstream platform benefit VIDAA?

It enables seamless FAST channel playout and AVOD streaming to VIDAA-powered smart TVs and other connected devices.

What is a FAST channel?

A FAST (Free Ad-supported Streaming TV) channel is a streaming service that offers content for free, supported by advertisements.

When was the partnership between VIDAA and SeaChange announced?

The partnership was announced on April 4, 2022.

How does this partnership impact SeaChange's market presence?

The partnership enhances SeaChange's ability to provide monetization opportunities for content owners on connected devices.