Sandvik introduces new logotype and visual identity

Rhea-AI Summary

Sandvik presents a new visual identity, highlighting its commitment to digitalization and automation. The company aims to lead in improving productivity, efficiency, and sustainability. Sandvik has undergone strategic acquisitions and listed Sandvik Materials Technology, strengthening its position. The new brand identity represents the company's transformation and focus on collaboration and co-creation. The logo and symbol reflect progress and circularity.

Positive

• Sandvik's commitment to digitalization and automation positions it as a technology leader, driving productivity and sustainability gains.
• Strategic acquisitions and listing of Sandvik Materials Technology have strengthened Sandvik's position.

Negative

• None.

STOCKHOLM, Sept. 21, 2023 /PRNewswire/ -- Today, Sandvik presents a new visual identity. It highlights the company's commitment to lead the shift towards digitally driven and automated industries, and it is developed to suit the current position of the company as a technology leader enabling improved productivity, efficiency and sustainability for its customers.

Over the past few years, Sandvik has implemented a new strategy and defined a common purpose: We make the shift – advancing the world through engineering. This, in combination with fundamental changes like strategic acquisitions and the 2022 listing of business area Sandvik Materials Technology has reshaped the company and secured a strong foundation for the future.

"Sandvik has in many aspects become a new company in recent years. We have strengthened our world-leading positions through innovation and strategic acquisitions, and we want to continue to build our technology leadership and keep driving productivity and sustainability gains for our customers. Reflecting this, I am very pleased that we reveal a new, modern brand identity and logotype fit for our purpose and strategy," says Stefan Widing, President and CEO of Sandvik.

Sandvik is on a path of transformation, building a unique position combining hardware with software and digital solutions in the mining, manufacturing, and infrastructure industries, with solutions improving sustainability and productivity for customers on a global scale. A crucial part of this is a focus on collaboration and co-creation to deliver these cutting-edge solutions.

The updated brand identity represents this new, modern Sandvik, and rests on three core elements - proactive partnerships, forward-thinking solutions, and sustainable progress. The logo is inspired by the 1962 Sandvik logo and is a tribute to the company heritage and history. A new symbol is also introduced, intended as the key bearer of the Sandvik brand and the mark of the corporate purpose. It represents "progress" and "circularity", visually summarizing the commitment of Sandvik to advance the world through engineering.

Stockholm, September 21, 2023
Sandvik AB

For further information, contact Johannes Hellström, Press and Media Relations Manager, phone: +46 (0) 70721 1008 or e-mail: johannes.hellstrom@sandvik.com

 

The following files are available for download:

https://mb.cision.com/Main/208/3837485/2307676.pdf	Sandvik introduces new logotype and visual identity
https://news.cision.com/sandvik/i/sandvik-logotype-black-rgb300,c3216890	sandvik logotype black rgb300
https://news.cision.com/sandvik/i/sandvik-press-01,c3216892	Sandvik Press-01
https://news.cision.com/sandvik/i/sandvik-press-10,c3216899	Sandvik Press-10
https://news.cision.com/sandvik/i/sandvik-press-09,c3217383	Sandvik Press-09

 

View original content:https://www.prnewswire.com/news-releases/sandvik-introduces-new-logotype-and-visual-identity-301934350.html

SOURCE Sandvik