Smile Direct Club Oral Care Line Leads in Multiple Product Categories

Rhea-AI Summary

SmileDirectClub (Nasdaq: SDC) has introduced a new end-to-end oral care system that has led to significant growth in various product categories. The brand is the top performer in the whitening category for 2020 with the bright on™ product, and also ranks highly in the power floss and brush categories. Launched in January 2020, this consumer product line includes an electric toothbrush, teeth whitening system, toothpaste, a water flosser, and an ultrasonic UV cleaner. SmileDirectClub has helped over one million people through remote clear aligner therapy, aiming to democratize access to oral care.

Positive

• Top growth brand in the whitening category for 2020.
• Introduced innovative oral care products enhancing market reach.
• Supported over one million people with clear aligner therapy.

Negative

• None.

NASHVILLE, Tenn., June 16, 2020 (GLOBE NEWSWIRE) -- SmileDirectClub, Inc. (Nasdaq: SDC) announced today that its new end-to-end oral care system leads category growth in a number of product categories in the consumer marketplace. SmileDirectClub is the top growing brand in the whitening category for 2020¹ with its product bright on™ and the power floss category² with its water flosser. Additionally, the brand is the second highest growth contributor in the brush category for its electric toothbrush during the same timeframe.³

Launched in January 2020 at Walmart stores across the U.S., SmileDirectClub’s CPG line includes a state-of-the-art electric toothbrush and bright on, SmileDirectClub’s premium teeth whitening system complete with LED light. Additional products include toothpaste in whitening and sensitivity varieties, a water flosser, and smile spa™, the first ultrasonic UV cleaner on the market that sanitizes toothbrush heads, aligners, retainers, dentures and more. All of SmileDirectClub’s oral care products include promotions for clear aligner therapy to remind consumers of the brand’s entire suite of offerings.

“We are always exploring and engaging in opportunities to be disruptive and meaningful in the oral care category. The introduction of our oral care products has been a great way to broaden our reach, diversify our offering and meet consumer demand for ways to create brighter, healthier smiles at an affordable price point,” said Josh Chapman, Chief Global Brand Officer of SmileDirectClub. “We will continue to find innovative ways to fulfill our mission to provide accessible and effective ways for people to maintain a healthy, happy smile.”

SmileDirectClub, the first provider of clear aligner therapy to offer oral care products in mass retail, developed the idea of a “smile ecosystem” with products that contribute to overall oral health based on requests from customers undergoing treatment.

To date, SmileDirectClub has helped more than one million people transform their smiles through remote doctor-directed clear aligner therapy. SmileDirectClub aims to support the oral care needs of all consumers, including Club members going through or having just completed teeth straightening treatment, with its premium quality oral care products at an attainable price point.

About SmileDirectClub
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first direct-to-consumer medtech platform for teeth straightening, now also offered directly via dentist and orthodontists’ offices. Through our cutting-edge teledentistry technology and vertically integrated model, we are revolutionizing the oral care industry, from clear aligner therapy to our affordable, premium oral care product line. SmileDirectClub’s mission is to democratize access to a smile each and every person loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee and operates in the U.S., Canada, Australia, New Zealand, United Kingdom, Ireland, Germany and Hong Kong. For more information, please visit SmileDirectClub.com.

Contact:
SmileDirectClub Media Relations: Press@SmileDirectClub.com

¹ Based in part on data reported by Nielsen for Whitening Category through May, 13, 2020,  Total US xAOC market. Copyright © 2020 Nielsen
² Based in part on data reported by Nielsen for Power Floss Category through May, 13, 2020,  Total US xAOC market. Copyright © 2020 Nielsen
³ Based in part on data reported by Nielsen for Brush Category through May, 13, 2020, for the Total US xAOC market. Copyright © 2020 Nielsen

FAQ

What is SmileDirectClub's stock symbol and recent market performance?

SmileDirectClub's stock symbol is SDC, and it has shown growth in its oral care product categories.

When did SmileDirectClub launch its new oral care product line?

SmileDirectClub launched its new oral care product line in January 2020.

How many people has SmileDirectClub helped with clear aligner therapy?

SmileDirectClub has helped over one million people transform their smiles through remote doctor-directed clear aligner therapy.

What are the key products in SmileDirectClub's oral care line?

SmileDirectClub's oral care line includes an electric toothbrush, teeth whitening system, toothpaste, water flosser, and ultrasonic UV cleaner.

What market categories is SmileDirectClub leading in?

SmileDirectClub is leading in the whitening and power floss categories, and is a top growth contributor in the brush category.