SmileDirectClub Adds Innovative Sensitivity-Free Whitening Kit to Its Oral Care Portfolio

Rhea-AI Summary

SmileDirectClub (Nasdaq: SDC) has launched the Sensitivity-Free Whitening Kit, designed for individuals with tooth sensitivity. This innovative kit brightens teeth up to seven shades in just a week with a daily 10-minute application. It includes a patented 20-LED wireless accelerator light and an Enamel Care Gel pen for post-whitening care. Priced at $50, the kit is available on SmileDirectClub.com and select Walmart stores. The company continues to expand its oral care product offerings, serving over 1.8 million customers since its U.S. debut in 2014, and aims to enhance customer access to affordable oral care solutions.

Positive

• Launch of Sensitivity-Free Whitening Kit targeting tooth sensitivity.
• Effective whitening results: up to 7 shades lighter in a week.
• Product includes a patented wireless accelerator light for enhanced results.
• Kit also features Enamel Care Gel for post-whitening care.

Negative

• None.

Latest advancement in teeth whitening provides gentle option for customers
with tooth sensitivity

NASHVILLE, Tenn., Feb. 22, 2023 (GLOBE NEWSWIRE) -- SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care company with the first medtech platform for teeth straightening, today announced the addition of a new Sensitivity-Free Whitening Kit to its innovative suite of premium, affordable oral care products.

SmileDirectClub’s new whitening innovation offers a powerful yet gentle solution that brightens teeth in just 10 minutes a day. The Sensitivity-Free Whitening Kit features a new, ultra-gentle whitening formula that, when paired with the patented 20-LED wireless accelerator light, whitens teeth up to seven shades in just one week with low to no sensitivity**. The kit also includes an Enamel Care Gel pen to help soothe and condition teeth post-whitening, while also protecting against new stains and extending results.

"As we continue our growth as a leader in the oral care category, we are pleased to bring new products to the market that answer our customers’ needs," said John Sheldon, Chief Marketing Officer at SmileDirectClub. “With the launch of the Sensitivity-Free Whitening Kit, we are offering our Wireless LED Whitening Light, which utilizes advanced technology, along with a unique, ultra-gentle formula that offers customers with tooth sensitivity the benefit of whitening with comfort and ease.”

SmileDirectClub Sensitivity-Free Whitening Kit ($50) is now available at SmileDirectClub.com and in select Walmart stores across the U.S. This new addition complements the brand’s existing teeth whitening care product offerings, including the Fast-Dissolving Whitening Strips, Wireless Kit, Stain Barrier, Pro System Plus and their bestselling water flosser products.

Since launching in the U.S. in 2014, SmileDirectClub has become one of the fastest growing medtech companies and continues to be the leading telehealth platform for orthodontia, serving more than 1.8 million customers. SmileDirectClub is the only oral care brand that offers customers an end-to-end solution to keep teeth straighter, brighter and cleaner.

To learn more about SmileDirectClub’s new product offerings and availability, visit Shop.SmileDirectClub.com.

** Maximum results when used as directed. Results may vary.

About SmileDirectClub  
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for teeth straightening. Through its cutting-edge telehealth technology and vertically integrated model, SmileDirectClub is revolutionizing the oral care industry. SmileDirectClub’s mission is to democratize access to a smile each and every person loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, USA. For more information, please visit SmileDirectClub.com. 

Contact:
SmileDirectClub Media Relations: Press@SmileDirectClub.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fbd522ce-c08e-42b9-b81a-b79971b6251c

FAQ

What is the Sensitivity-Free Whitening Kit by SmileDirectClub?

It's a teeth whitening product designed for individuals with tooth sensitivity, claiming to brighten teeth up to seven shades in one week.

How long does the Sensitivity-Free Whitening Kit take to show results?

The kit is designed to show results in just 10 minutes of use per day over the course of a week.

Where can I purchase the Sensitivity-Free Whitening Kit?

The kit is available for $50 on SmileDirectClub.com and in select Walmart stores.

Is the new whitening kit safe for sensitive teeth?

Yes, the Sensitivity-Free Whitening Kit features an ultra-gentle formula specifically designed for individuals with tooth sensitivity.

What technology is used in the Sensitivity-Free Whitening Kit?

The kit utilizes a patented 20-LED wireless accelerator light to enhance the whitening process.