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SmileDirectClub Adds Innovative New Stain Barrier To Award-Winning Oral Care Line

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SmileDirectClub (Nasdaq: SDC) has launched a new oral care product called Stain Barrier, aimed at protecting teeth from common staining beverages like coffee and red wine. This innovative gel applicator provides an invisible shield, blocking stains for up to 4 hours and is safe for daily use. Each pen offers 30 applications for just $17. The product will also be available in over 4,000 Walmart locations starting mid-February 2022. SmileDirectClub continues to expand its portfolio, reinforcing its position as a leading player in the oral care industry.

Positive
  • Launch of Stain Barrier enhances product offerings.
  • Stain Barrier provides an innovative solution for stain prevention.
  • Available at major retailers, increasing market accessibility.
Negative
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Latest Advancement Blocks Stains With An Invisible Shield for a Brighter, Whiter Smile

NASHVILLE, Tenn., Feb. 02, 2022 (GLOBE NEWSWIRE) -- SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care company with the first medtech platform for teeth straightening, today announced the expansion of its award-winning oral care product offerings with its new Stain Barrier.

The latest whitening innovation from SmileDirectClub, Stain Barrier protects teeth with an invisible shield against common staining beverages including coffee, tea, red wine and soda. The easy-to-use gel applicator utilizes a gentle whitening agent to block stains for up to 4 hours and is safe for daily use. Complete with 30 applications per pen, Stain Barrier is designed to be used 10 minutes before consuming beverages and dries clear within 5-10 seconds, leaving behind a cool mint flavor. Thanks to its ease and portability, Stain Barrier is the perfect product to use at home or on the go.

The SmileDirectClub Stain Barrier ($17) is now available at Shop.SmileDirectClub.com and on Amazon.com and will start hitting over 4,000 Walmart shelves in mid-February. The new Stain Barrier complements SmileDirectClub’s existing oral care product offerings, including the recently released Dissolvable Strips and Pro Whitening System Plus. Whether used alone or alongside SmileDirectClub’s best-in-class whitening products, Stain Barrier is the perfect addition to any oral care routine.

“With the launch of Stain Barrier, we are continuing to provide new solutions to help customers create and maintain a healthy and confident smile,” said Amy Keith, General Manager of Global Oral Care at SmileDirectClub. “The new Stain Barrier complements customers’ existing whitening routine by providing an additional layer of protection against the stain causing beverages our customers like to enjoy.”

Since launching in the U.S. in 2014, SmileDirectClub has become one of the fastest-growing health technology companies and continues to be the leading telehealth platform for orthodontia, serving more than 1.5 million customers. SmileDirectClub is the only oral care brand that offers customers an end-to-end solution to keep teeth straighter, brighter and cleaner.

To learn more about SmileDirectClub’s new product offerings and availability, visit: Shop.SmileDirectClub.com.

About SmileDirectClub  
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for teeth straightening. Through its cutting-edge telehealth technology and vertically integrated model, SmileDirectClub is revolutionizing the oral care industry. SmileDirectClub’s mission is to democratize access to a smile each and every person loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, USA. For more information, please visit SmileDirectClub.com

Contact: SmileDirectClub Media Relations: Press@SmileDirectClub.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9d44d9cc-8ba7-4daf-a361-185f21793737


FAQ

What is the Stain Barrier product by SmileDirectClub?

Stain Barrier is a new oral care gel that protects teeth from stains caused by beverages like coffee and red wine.

When will the Stain Barrier be available at Walmart?

The Stain Barrier will hit over 4,000 Walmart shelves starting mid-February 2022.

How much does the Stain Barrier cost?

The Stain Barrier is priced at $17 per pen.

What beverages does the Stain Barrier protect against?

It protects against staining from coffee, tea, red wine, and soda.

How many applications does the Stain Barrier provide?

Each Stain Barrier pen provides 30 applications.

SmileDirectClub, Inc.

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