SmileDirectClub Adds Countertop Flosser To Its Premium Oral Care Portfolio

Rhea-AI Summary

SmileDirectClub has launched its new Space Saver Countertop Water Flosser at Walmart stores nationwide, expanding its oral care product line. This innovative flosser occupies half the counter space of leading models and features a large-capacity tank that lasts up to 120 seconds, offering five flossing modes and removing 99% of plaque where traditional methods can't reach. Priced at $60, this flosser complements the company’s existing products and addresses consumer demand for compact, efficient oral care solutions. Since 2014, SmileDirectClub has served over 1.8 million customers, saving them more than $5 billion compared to traditional braces.

Positive

• Launch of the innovative Space Saver Countertop Water Flosser, expanding product offerings.
• New flosser is compact and efficient, appealing to consumers with limited counter space.
• Large-capacity tank offers longer flossing time compared to competitors, enhancing user experience.
• Company has served over 1.8 million customers since 2014, indicating strong market presence.

Negative

• None.

Latest Expansion Hits Shelves of Walmart Stores Nationwide

NASHVILLE, Tenn., Oct. 27, 2022 (GLOBE NEWSWIRE) -- SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care company with the first medtech platform for teeth straightening, today announced the expansion of its premium oral care product line with the launch of its innovative new Space Saver Countertop Water Flosser.

SmileDirectClub’s latest convenient and affordable oral care product takes up only half of the counter space, compared to the leading countertop model, without sacrificing performance. The large-capacity tank holds enough water for up to 120 seconds of flossing – 33% longer than the leading model* – and offers five flossing modes; making it perfect for beginners, advanced flossers, and anyone with braces or dental work. The new water flosser removes 99% of plaque where traditional brushing and flossing can’t reach**, and its unique size, storage system and cordless and rechargeable capabilities make it easy for travel.

SmileDirectClub Space Saver Countertop Water Flosser ($60) is now available at Shop.SmileDirectClub.com and Walmart stores across the country, and complements the brand’s existing oral care product offerings including the Large Tank and Compact Water Flossers as well as the Company’s bestselling teeth whitening products.

“We’re pleased with the demand we’ve seen for our handheld water flosser and the countertop flosser was a natural addition to the portfolio. The new flosser is an important addition to our offerings since it is a product that’s small in size but big on performance.” said John Sheldon, CMO of SmileDirectClub. “With this launch, we’re excited to offer another affordable and convenient smile solution to consumers.”

Since launching in the U.S. in 2014, SmileDirectClub has become one of the fastest-growing health technology companies, enabling care to more than 1.8 million customers around the world while saving them more than $5 billion collectively over the cost of traditional braces.***

To learn more about SmileDirectClub’s new product offerings and availability, visit: Shop.SmileDirectClub.com or Walmart.com.

About SmileDirectClub  
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for teeth straightening. Through its cutting-edge telehealth technology and vertically integrated model, SmileDirectClub is revolutionizing the oral care industry. SmileDirectClub’s mission is to democratize access to a smile each and every person loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, USA. For more information, please visit SmileDirectClub.com. 

Contact: SmileDirectClub Media Relations: Press@SmileDirectClub.com

*Vs. the leading countertop flosser. See SmileDirectClub.com/claims for details.
**Based on clinical study. See SmileDirectClub.com/claims for details.
***Calculated using Single Pay pricing for SmileDirectClub aligners as of 4/20/2022 vs. average fees (including diagnostics and in-person exams) for treatment of mild-to-moderate malocclusion with braces. Source: national survey of orthodontists.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2a3e8cf9-2c51-4c7c-804f-7969a7cb5dba

FAQ

What is SmileDirectClub's new product launched in October 2022?

SmileDirectClub launched the Space Saver Countertop Water Flosser in October 2022.

Where can I buy SmileDirectClub's Space Saver Countertop Water Flosser?

The Space Saver Countertop Water Flosser is available at Walmart stores and Shop.SmileDirectClub.com.

What are the features of the Space Saver Countertop Water Flosser from SmileDirectClub?

The flosser features a compact design, five flossing modes, and a large-capacity tank for extended use.

How does the new water flosser compare to leading models?

It takes up only half the counter space and provides a flossing duration of 120 seconds, which is 33% longer than leading models.

What is the price of SmileDirectClub's new water flosser?

The Space Saver Countertop Water Flosser is priced at $60.