Starbucks Announces Removal of Extra Charge for Non-Dairy Milk Starting Nov. 7
Starbucks (NASDAQ: SBUX) has announced the elimination of extra charges for non-dairy milk alternatives in U.S. and Canada company-owned stores, effective November 7, 2023. The change applies to soymilk, oatmilk, almondmilk, and coconutmilk substitutions. Non-dairy milk is the second most requested customization after espresso shots. Nearly half of Starbucks' customers who currently pay for beverage modifications will see a price reduction exceeding 10%. This initiative aligns with the company's commitment to enhance customer experience and customization options.
Starbucks (NASDAQ: SBUX) ha annunciato l'eliminazione dei costi aggiuntivi per le alternative al latte non caseario nei negozi di proprietà negli Stati Uniti e in Canada, a partire dal 7 novembre 2023. La modifica si applica a sostituzioni di latte di soia, latte d'avena, latte di mandorla e latte di cocco. Il latte non caseario è la seconda personalizzazione più richiesta dopo i colpi di espresso. Quasi la metà dei clienti di Starbucks che attualmente pagano per modifiche alle bevande vedrà una riduzione dei prezzi superiore al 10%. Questa iniziativa è in linea con l'impegno dell'azienda a migliorare l'esperienza del cliente e le opzioni di personalizzazione.
Starbucks (NASDAQ: SBUX) ha anunciado la eliminación de cargos adicionales por alternativas de leche no láctea en las tiendas de propiedad de la empresa en EE. UU. y Canadá, a partir del 7 de noviembre de 2023. El cambio se aplica a sustituciones de leche de soja, leche de avena, leche de almendra y leche de coco. La leche no láctea es la segunda personalización más solicitada después de los disparos de espresso. Casi la mitad de los clientes de Starbucks que actualmente pagan por modificaciones en las bebidas verán una reducción de precios superior al 10%. Esta iniciativa está alineada con el compromiso de la empresa de mejorar la experiencia del cliente y las opciones de personalización.
스타벅스 (NASDAQ: SBUX)는 미국과 캐나다의 자체 매장에서 비유제품 우유 대체물에 대한 추가 요금을 2023년 11월 7일부터 없애기로 발표했습니다. 이 변경 사항은 두유, 귀리 우유, 아몬드 우유 및 코코넛 우유 대체에 적용됩니다. 비유제품 우유는 에스프레소 샷 다음으로 요청이 많은 사용자 지정 항목입니다. 현재 음료 수정에 대해 비용을 지불하는 스타벅스 고객의 거의 절반이 10% 이상의 가격 인하를 보게 됩니다. 이 이니셔티브는 고객 경험과 개인화 옵션을 향상시키려는 회사의 약속과 일치합니다.
Starbucks (NASDAQ: SBUX) a annoncé la suppression des frais supplémentaires pour les alternatives de lait non laitier dans les magasins détenus par l'entreprise aux États-Unis et au Canada, à compter du 7 novembre 2023. Le changement concerne les substitutions de lait de soja, de lait d'avoine, de lait d'amande et de lait de coco. Le lait non laitier est la deuxième personnalisation la plus demandée après les shots d'espresso. Près de la moitié des clients de Starbucks qui paient actuellement pour des modifications de leurs boissons verront une réduction de prix supérieure à 10%. Cette initiative s'inscrit dans l'engagement de l'entreprise à améliorer l'expérience client et les options de personnalisation.
Starbucks (NASDAQ: SBUX) hat die Abschaffung von Zusatzgebühren für pflanzliche Milchalternativen in von der Firma betriebenen Geschäften in den USA und Kanada bekannt gegeben, die am 7. November 2023 wirksam wird. Die Änderung bezieht sich auf Ersatzprodukte wie Soja-, Hafer-, Mandel- und Kokosmilch. Pflanzliche Milch ist die zweitmeist nachgefragte Anpassung nach Espressoshots. Fast die Hälfte der Starbucks-Kunden, die derzeit für Getränkeveränderungen bezahlen, wird eine Preissenkung von über 10% erleben. Diese Initiative steht im Einklang mit dem Engagement des Unternehmens, die Kundenerfahrung und die Anpassungsoptionen zu verbessern.
- Expected price reduction of over 10% for nearly half of customers who modify beverages
- Potential increase in customer satisfaction and loyalty through improved customization options
- Strategic alignment with growing consumer demand for non-dairy alternatives
- Potential impact on profit margins due to absorption of non-dairy milk costs
- Revenue decrease from elimination of modification charges
Insights
This strategic pricing move by Starbucks represents a significant shift in their revenue model. The elimination of non-dairy milk surcharges could impact margins, as these alternatives typically cost
- Enhanced customer satisfaction and loyalty from the
50% of customers who currently pay modification fees - Increased beverage customization, potentially driving higher overall sales volume
- Competitive advantage in the premium coffee market
- Alignment with growing consumer preference for plant-based options
This initiative aligns perfectly with current consumer trends and market dynamics. The global plant-based milk market is experiencing robust growth, with a projected CAGR of
Timed with Starbucks holiday launch on November 7, customers in
Starbucks Announces Removal of Extra Charge for Non-Dairy Milk Starting Nov. 7 (Photo: Business Wire)
“Core to the Starbucks Experience is the ability to customize your beverage to make it yours. By removing the extra charge for non-dairy milks we’re embracing all the ways our customers enjoy their Starbucks,” said Brian Niccol, Starbucks chairman and chief executive officer.
Substituting non-dairy milk – whether its soymilk, oatmilk, almondmilk or coconutmilk – in a handcrafted beverage is the second most requested customization from Starbucks customers, behind adding a shot of espresso. When this change goes into effect on November 7, almost half of Starbucks current customers in the
“I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas,” continued Niccol. “This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time.”
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 40,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or starbucks.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241030786864/en/
Starbucks Contact:
press@starbucks.com
Source: Starbucks Corporation
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