Sinclair Names Cindi Dias Vice President and General Manager of KBAK and KBFX in Bakersfield, CA
Sinclair has appointed Cindi Dias as the new Vice President and General Manager of KBAK (CBS) and KBFX (FOX) in Bakersfield, California. Dias, who previously served as the General Sales Manager for 17 years, brings 30 years of broadcast and multimedia sales experience to her new role. Rob Weisbord, Sinclair's Chief Operating Officer and President of Local Media, praised Dias's deep market relationships and successful management record.
Dias's career spans 26 years with KBAK and KBFX in Bakersfield, following earlier roles at Petry Television in Los Angeles and as an account executive for KERO and KSMJ radio in Bakersfield. In her statement, Dias expressed commitment to the Bakersfield community, employees, and advertisers, emphasizing her focus on innovation and world-class marketing opportunities to serve the community and adapt to the evolving broadcasting landscape.
Sinclair ha nominato Cindi Dias come nuovo Vice Presidente e Direttore Generale di KBAK (CBS) e KBFX (FOX) a Bakersfield, California. Dias, che in precedenza ha ricoperto il ruolo di Direttore Vendite Generali per 17 anni, porta con sé 30 anni di esperienza nelle vendite nel settore della diffusione e dei multimedia. Rob Weisbord, Chief Operating Officer di Sinclair e Presidente dei Media Locali, ha lodato le profonde relazioni di mercato di Dias e il suo comprovato record di gestione.
La carriera di Dias si estende per 26 anni con KBAK e KBFX a Bakersfield, dopo aver ricoperto precedenti ruoli presso Petry Television a Los Angeles e come account executive per le radio KERO e KSMJ a Bakersfield. Nella sua dichiarazione, Dias ha espresso il suo impegno verso la comunità di Bakersfield, i dipendenti e gli inserzionisti, sottolineando la sua attenzione all'innovazione e alle opportunità di marketing di qualità mondiale per servire la comunità e adattarsi al panorama in evoluzione della diffusione.
Sinclair ha designado a Cindi Dias como la nueva Vicepresidenta y Gerente General de KBAK (CBS) y KBFX (FOX) en Bakersfield, California. Dias, que anteriormente se desempeñó como Gerente de Ventas Generales durante 17 años, aporta 30 años de experiencia en ventas de radiodifusión y multimedia a su nuevo puesto. Rob Weisbord, Director de Operaciones de Sinclair y Presidente de Medios Locales, elogió las profundas relaciones de mercado de Dias y su exitoso historial de gestión.
La carrera de Dias abarca 26 años en KBAK y KBFX en Bakersfield, tras haber desempeñado roles anteriores en Petry Television en Los Ángeles y como ejecutiva de cuentas para las radios KERO y KSMJ en Bakersfield. En su declaración, Dias expresó su compromiso con la comunidad de Bakersfield, los empleados y los anunciantes, enfatizando su enfoque en la innovación y las oportunidades de marketing de primer nivel para servir a la comunidad y adaptarse al panorama en evolución de la radiodifusión.
Sinclair는 캘리포니아 배이커스필드의 KBAK(CBS) 및 KBFX(FOX)의 새로운 부사장 겸 총괄 매니저로 Cindi Dias를 임명했습니다. Dias는 이전에 17년 동안 총괄 영업 관리자로 재직하였으며, 새로운 역할에 30년의 방송 및 멀티미디어 판매 경험을 가져왔습니다. Sinclair의 최고 운영 책임자이자 지역 미디어의 사장인 Rob Weisbord는 Dias의 깊은 시장 관계와 성공적인 관리 실적을 칭찬했습니다.
그녀의 경력은 배이커스필드의 KBAK 및 KBFX와 함께한 26년을 포함하며, 이전에 로스앤젤레스의 Petry Television과 배이커스필드의 KERO 및 KSMJ 라디오에서 계정 임원으로 일했습니다. Dias는 성명에서 배이커스필드 지역 사회, 직원 및 광고주에 대한 헌신을 표현하며, 커뮤니티에 서비스를 제공하고 진화하는 방송 환경에 적응하기 위해 혁신과 세계적 수준의 마케팅 기회에 집중하겠다고 강조했습니다.
Sinclair a nommé Cindi Dias comme nouvelle Vice-Présidente et Directrice Générale de KBAK (CBS) et KBFX (FOX) à Bakersfield, Californie. Dias, qui a précédemment été Directrice des Ventes Générales pendant 17 ans, apporte 30 ans d'expérience en ventes de diffusion et multimédia à son nouveau poste. Rob Weisbord, Directeur des Opérations de Sinclair et Président des Médias Locaux, a loué les relations de marché approfondies de Dias et son bilan de gestion réussi.
La carrière de Dias s'étend sur 26 ans avec KBAK et KBFX à Bakersfield, après avoir occupé des postes antérieurs chez Petry Television à Los Angeles et en tant que responsable de comptes pour les radios KERO et KSMJ à Bakersfield. Dans son déclaration, Dias a exprimé son engagement envers la communauté de Bakersfield, les employés et les annonceurs, soulignant son attention à l'innovation et aux opportunités de marketing de classe mondiale pour servir la communauté et s'adapter au paysage de diffusion en évolution.
Sinclair hat Cindi Dias zur neuen Vizepräsidentin und Generalmanagerin von KBAK (CBS) und KBFX (FOX) in Bakersfield, Kalifornien ernannt. Dias, die zuvor 17 Jahre lang als General Sales Manager tätig war, bringt 30 Jahre Erfahrung im Bereich Rundfunk- und Multimedia-Vertrieb in ihre neue Rolle ein. Rob Weisbord, Chief Operating Officer von Sinclair und Präsident der lokalen Medien, lobte Dias' tiefgehende Marktbeziehungen und ihren erfolgreichen Managementrekord.
Dias' Karriere erstreckt sich über 26 Jahre bei KBAK und KBFX in Bakersfield, nachdem sie frühere Positionen bei Petry Television in Los Angeles und als Account Executive für KERO und KSMJ Radio in Bakersfield innehatte. In ihrer Erklärung drückte Dias ihr Engagement für die Gemeinschaft von Bakersfield, die Mitarbeitenden und die Werbekunden aus und betonte ihren Fokus auf Innovation und erstklassige Marketingmöglichkeiten, um der Gemeinschaft zu dienen und sich an die sich wandelnde Rundfunklandschaft anzupassen.
- Appointment of an experienced internal candidate with 17 years as General Sales Manager
- New VP/GM brings 30 years of broadcast and multimedia sales experience
- Continuity in leadership with 26 years of experience at the Bakersfield stations
- None.
Dias was most recently the General Sales Manager at the stations, a role she held for 17 years.
In making the announcement, Rob Weisbord, Sinclair’s Chief Operating Officer and President of Local Media said, “We are thrilled Cindi will now be leading the stations in
Dias has 30 years of broadcast and multimedia sales experience and has been with KBAK and KBFX in
Commenting on her new role, Dias said, “I am extremely honored to be named vice president and general manager of Eyewitness News KBAK and KBFX. My commitment to the
About Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair, Inc., (Nasdaq: SBGI) a diversified media company and leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20240919622566/en/
Jessica Bellucci, jbellucci-c@sbgtv.com
Source: Sinclair, Inc.
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