Splash Beverage Group Strengthens Distribution Network with Armada Distributing Partnership
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Insights
The partnership between Splash Beverage Group, Inc. and Armada Distributing represents a strategic move to expand distribution channels and increase market share within the beverage industry. The alliance is aimed at leveraging Armada's established presence in Oklahoma to enhance Splash's product penetration and availability. A Market Research Analyst would note that the Oklahoma market could provide a significant opportunity for growth, especially if the state's consumer preferences align with Splash's product offerings. Understanding local market dynamics, such as consumer behavior, competitive landscape and regulatory environment, is crucial for the successful introduction and sustained growth of Splash's brands in the new territory.
From a market research perspective, the effectiveness of the partnership will depend on the alignment of sales strategies with regional market conditions. The dedicated sales team of 25 mentioned in the announcement suggests a substantial commitment to personalized and aggressive marketing efforts. Additionally, the reference to activating certain chain authorizations indicates that Splash is working on securing shelf space in major retail chains, which could significantly boost brand visibility and sales volume. The success of these initiatives could serve as a model for future expansions and provide valuable insights into the scalability of Splash's distribution strategy.
The distribution partnership with Armada Distributing is a strategic initiative that could have notable financial implications for Splash Beverage Group, Inc. As a Financial Analyst, one would assess the potential impact of this expansion on the company's revenue streams and profitability. The expansion into Oklahoma, with its dedicated sales force, could lead to an increase in sales volume and market share, contributing positively to the company's top-line growth. However, the costs associated with the expansion, such as marketing, logistics and the support of a 25-person sales team, must be weighed against the anticipated revenue.
Furthermore, the CEO's statement about the 'long road to coast-to-coast availability' suggests a long-term strategic approach to national distribution, which will likely require sustained investment. This phased approach to expansion could mitigate risk by allowing for incremental investment and adjustments based on market feedback. Investors will be interested in monitoring the incremental revenue growth in comparison to the costs and how this affects the company's earnings before interest, taxes, depreciation and amortization (EBITDA) margins over time. The partnership's success in Oklahoma could also influence investor sentiment and stock performance, making it a key development to watch.
FORT LAUDERDALE, FL, Feb. 08, 2024 (GLOBE NEWSWIRE) -- via NewMediaWire – Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands including SALT Naturally Flavored Tequila, Copa di Vino Single Serve Wines, Pulpoloco Sangrias, and TapouT Cognitive Energy Drink, is excited to announce its distribution partnership with Armada Distributing, a prominent distributor in the state of Oklahoma.
The collaboration with Armada Distributing marks a significant expansion of Splash’s brands distribution footprint, specifically covering the entire state of Oklahoma. With a dedicated team of 25 salespeople, Armada Distributing brings unparalleled expertise and market knowledge to the partnership, positioning Copa di Vino, SALT Tequila, Pulpoloco and TapouT for growth and increased market penetration in the region.
"We are thrilled to join forces with Armada Distributing to further expand our reach and accessibility in the Oklahoma market," said Bill Meissner, President and CMO at Splash. "This partnership underscores our commitment to expanding and enhancing our distribution network and providing consumers with convenient access to our premium beverage offerings."
The launch of this partnership is slated to occur here in the first quarter of 2024, and adds strong support to our 2024 growth plans. Leveraging Armada Distributing's extensive reach in the state and dedicated sales force, Splash anticipates ready access for its brands into retail and on-premise outlets across Oklahoma, ultimately enhancing brand visibility and driving consumer engagement.
Robert Nistico, CEO of Splash, commented, “This is a tremendous partnership and spot on strategically as we build out distribution across the country. The long road to coast-to-coast availability takes time and each announcement is a piece of the national distribution puzzle. This process is critical and over time builds meaningful revenue. Additionally, retail chains play into this … each time we can cover a new geographic area with distribution, we can cover local accounts and start the process to activate certain chain authorizations previously announced. This is how the beverage business works and why it takes time to ‘do it right’ building a long-term sustainable business.”
As Splash continues to pursue strategic distribution partnerships and expand its network, the collaboration with Armada Distributing exemplifies its commitment to driving growth and delivering value to shareholders.
For more information about Splash and its premium beverage offerings, please visit:
www.SplashBeverageGroup.com
www.copadivino.com
www.drinksalttequila.com
www.pulpo-loco.com
www.tapoutdrinks.com
About Splash Beverage Group, Inc. (NYSE American: SBEV):
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wines by the glass, SALT Naturally Flavored Tequila, Pulpoloco Sangría, and TapouT Performance Hydration & Recovery Drinks and Cognitive Energy drinks. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.
Forward-Looking Statement:
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.
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