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Splash Beverage Group’s TapouT Received Authorization from Premier Supermarket Chain, Publix Across 5 Southeastern States

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Splash Beverage Group (SBEV) has secured authorization from Publix to sell all four TapouT SKUs across 1,018 stores in Tennessee, Florida, Alabama, Georgia, and North Carolina. Publix is a major employee-owned supermarket chain with over 1,300 locations. CEO Robert Nistico highlighted this authorization as a significant milestone for the TapouT brand, stating it will enhance consumer accessibility and open new distribution opportunities as some distributors in these areas currently do not carry the product.

Positive
  • Authorization from Publix for all four TapouT SKUs to be sold in 1,018 stores across five states.
  • Increased accessibility of TapouT Hydration and Recovery Drink for consumers.
  • Potential for new distribution channels as some local distributors do not currently stock TapouT.
Negative
  • None.

Fort Lauderdale, Florida, Dec. 08, 2022 (GLOBE NEWSWIRE) -- Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced that it has received authorization from Publix for all four TapouT SKU’s to be sold in Publix stores across 5 southeastern U.S states.  

Publix is the largest employee-owned company in the United States and one of the 10 largest-volume supermarket chains in the country with more than 1300 store locations across the Southeast. TapouT Hydration and Recovery Drink will be merchandised in 1018 stores in Tennessee, Florida, Alabama, Georgia and North Carolina.

Robert Nistico, Splash Beverage Group’s Chairman and CEO commented, “We continue to establish TapouT as a rising consumer choice with this latest top tier authorization. With previous authorizations from Winn Dixie and Walmart, this authorization from Publix means that TapouT will now be available and at arm’s reach in most grocery retailers throughout the Southeast U.S.  Additionally, we believe this authorization will drive new distribution opportunities for the brand as some distributors that cover these stores do not yet sell TapouT. We very much look forward to working with Publix and expanding on this relationship.“

Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev

About Splash Beverage Group, Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. 

For more information visit:
www.SplashBeverageGroup.com
www.copadivino.com
www.drinksalttequila.com
www.pulpo-loco.com
www.tapoutdrinks.com

Forward-Looking Statement
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

Contact Information:
Splash Beverage Group
Info@SplashBeverageGroup.com
954-745-5815

Investor Information:
TraDigital IR
John McNamara
Email: john@tradigitalir.com
Phone: (917) 658-2602


FAQ

What recent authorization did Splash Beverage Group receive for SBEV?

Splash Beverage Group received authorization to sell all four TapouT SKUs in Publix stores across five southeastern U.S. states.

How many Publix stores will carry TapouT products?

TapouT products will be available in 1,018 Publix stores in Tennessee, Florida, Alabama, Georgia, and North Carolina.

What impact does the Publix authorization have on Splash Beverage Group (SBEV)?

The Publix authorization is expected to enhance consumer accessibility to the TapouT brand and create new distribution opportunities.

Who is the CEO of Splash Beverage Group and what did he say about the Publix authorization?

CEO Robert Nistico stated that the Publix authorization represents a significant step for TapouT as it expands availability in major grocery retailers.

Splash Beverage Group, Inc.

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