Splash Beverage Group’s Pulpoloco Brand Receives Authorization for 187 Ralph’s Grocery Stores

Rhea-AI Summary

Splash Beverage Group (NYSE American: SBEV) announced its authorization to sell Pulpoloco Sangria in 187 Ralph’s Grocery stores, a major achievement for its strategy to penetrate supermarket chains. Following a successful test, all three SKU's of Pulpoloco—white, rosé, and classic red—will be available. This expansion builds on the existing presence of Splash’s Copa di Vino in Ralph’s stores since 2021. The company’s chairman emphasized this milestone as a demonstration of growing consumer interest and a precursor to future growth opportunities.

Positive

• Authorization to sell Pulpoloco Sangria in 187 Ralph’s Grocery stores enhances brand visibility.
• Successful test run led to approval of three SKU's of Pulpoloco, indicating strong consumer acceptance.
• Expansion into major supermarket chains aligns with Splash's growth strategy.

Negative

• None.

Fort Lauderdale, Florida, Jan. 19, 2022 (GLOBE NEWSWIRE) -- Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the "Company"), a portfolio company of leading beverage brands, today announced it has received authorization to sell its Pulpoloco Sangria line in 187 of Ralph’s Grocery stores.   Ralph’s Grocery, a division of The Kroger Company, is a market share leader with 187 stores across Southern California.

“This is another significant milestone for Splash and a meaningful step in our strategy to expand into major supermarket chains,” said Robert Nistico, Splash Beverage Group’s Chairman and CEO.  “After a successful test run, Ralph’s authorized all three SKU’s of Pulpoloco white, rosé and classic red.  Ralph’s already carries Splash’s Copa di Vino varietals, which were added in early summer of 2021, and now all 3 Pulpoloco varietals. We believe this is a strong affirmation that consumers are catching on to the unique product lines that Splash distributes and bodes well for future expansion.”

Ralph’s Grocery is owned by The Kroger Company, one of the world’s largest food retailers with 2750 grocery retail stores under a variety of banner names.

“AB One’s coverage includes Southern California, and Ralph’s confidence in them as an elite service provider in beverage distribution was a key element in our obtaining this authorization,” Nistico said. 

Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev

About Splash Beverage Group, Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. 

For more information, visit:
www.SplashBeverageGroup.com
www.copadivino.com
www.drinksalttequila.com
www.pulpo-loco.com
www.tapoutdrinks.com

Forward-Looking Statement
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

Contact Information:
Splash Beverage Group
Info@SplashBeverageGroup.com
954-745-5815

Attachments

• $SBEV - Splash Beverage Group’s Pulpoloco Brand Receives Authorization for 187 Ralph’s Grocery Stores
• $SBEV - Splash Beverage Group’s Pulpoloco Brand Receives Authorization for 187 Ralph’s Grocery Stores

FAQ

What new authorization did Splash Beverage Group receive for SBEV stock?

Splash Beverage Group received authorization to sell its Pulpoloco Sangria line in 187 Ralph's Grocery stores.

When was the authorization for Pulpoloco Sangria announced?

The authorization was announced on January 19, 2022.

How many varieties of Pulpoloco Sangria will be available at Ralph's?

All three varieties of Pulpoloco Sangria—white, rosé, and classic red—will be available.

How does the new authorization affect SBEV's market strategy?

The authorization marks a significant step in Splash Beverage Group's strategy to expand into major supermarket chains.