Splash Beverage Group’s Copa di Vino To Be Featured in West Coast U.S. Circle K Locations

Rhea-AI Summary

Splash Beverage Group (SBEV) announced that Circle K will feature Copa di Vino in its West Coast convenience stores after a successful test in California. The launch is set for September, marking a significant milestone for Splash as it expands its distribution. CEO Robert Nistico highlighted the opportunity for increased revenue and emphasized the effectiveness of their distribution network. This collaboration with Circle K, a leader in convenience retailing, is viewed as a positive step for Splash's growth and brand visibility.

Positive

• Authorization to feature Copa di Vino in Circle K stores indicates strong demand.
• Successful three-month test in California led to full product rollout.
• Potential for increased revenue as more products are displayed and sold.

Negative

• None.

Fort Lauderdale, Florida, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced that convenience store retailing giant, Circle K, will be featuring the Copa di Vino brand in locations across the west coast of the U.S. The rollout will feature all varietals of Copa di Vino and follows a successful three-month-long test in a certain number of California stores.  It is expected that the stores will begin selling the product during the month of September.

Robert Nistico, Splash Beverage Group’s Chairman and CEO, commented, “This important authorization is another successful result of the hard work of the Splash team.  More product on shelf equals more revenue.  Circle K was founded in El Paso, Texas in 1951 grew into an enterprise with more than $1 billion in sales.  After being acquired by Canadian based Alimentation Couche-Tard in 2003, it has continued to grow to become one of the most widely recognized convenience store brands, known worldwide for quality products and great customer service.  The strength and credibility of Splash’s existing distribution network afforded us the opportunity to have a test run where the quality and consumer enthusiasm for the product drove this into a full authorization.  We couldn’t be more excited, as we look forward to growing this relationship.”

Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev

About Splash Beverage Group, Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. 

For more information visit:
www.SplashBeverageGroup.com
www.copadivino.com
www.drinksalttequila.com
www.pulpo-loco.com
www.tapoutdrinks.com

Forward-Looking Statement
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

Contact Information:
Splash Beverage Group
Info@SplashBeverageGroup.com
954-745-5815

FAQ

What is the significance of Copa di Vino's launch in Circle K stores?

The launch signifies increased brand visibility and potential revenue growth for Splash Beverage Group (SBEV).

When will Copa di Vino be available in Circle K locations?

Copa di Vino is expected to be available in Circle K stores starting in September.

What prompted Circle K to feature Copa di Vino?

A successful three-month test of Copa di Vino in selected California stores led to this decision.

How does this partnership affect Splash Beverage Group's revenue?

The partnership is expected to increase revenue due to greater product distribution and visibility.