Splash Beverage Group, Inc. Secures Distribution with Sea World Parks & Entertainment – Clarification
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Insights
The distribution arrangement between Splash Beverage Group and Sea World Parks & Entertainment presents a significant opportunity for the former to expand its market presence. By offering Pulpoloco Sangria across multiple high-traffic venues, Splash can expect an increase in brand visibility and potentially, sales volume. The presence in such venues also serves as a form of live marketing, allowing consumers to experience the product in a leisure setting, which could enhance brand recall and loyalty.
However, it's important to consider the competitive landscape within the beverage industry. The impact on Splash's market share will depend on the performance of Pulpoloco Sangria against other beverages available at these venues. Additionally, the financial terms of the distribution were not disclosed, leaving questions about the cost-effectiveness of this arrangement for Splash.
Investors should monitor the sales performance following this distribution deal to gauge its impact on Splash's revenue. A significant increase in sales could positively influence the company's stock price. However, the clarification that this is not an 'official partnership' but rather a traditional vendor relationship may temper expectations, as it suggests limited marketing support from Sea World Parks & Entertainment.
It's also crucial to analyze the operational costs associated with this expansion. If the cost of goods sold (COGS) and distribution expenses rise disproportionately, it could squeeze the company's margins, even if top-line revenue grows. Shareholders should look for future earnings reports and management commentary for insights into the profitability of this venture.
Brand positioning is key in the beverage industry and Splash's move to distribute Pulpoloco Sangria in Sea World Parks & Entertainment venues could be seen as a strategic effort to align the brand with a family-friendly and entertainment-oriented image. The clarification regarding the nature of the relationship with Sea World is important for managing stakeholder expectations. It indicates that while the product will be widely available, there may not be additional branding opportunities that typically come with official partnerships.
Long-term, the success of this distribution deal will hinge on Splash's ability to leverage the increased exposure to build a stronger brand identity. They must ensure consistent product quality and customer experience to capitalize on the potential customer base at Sea World venues.
FORT LAUDERDALE, FL, Feb. 09, 2024 (GLOBE NEWSWIRE) -- via NewMediaWire – Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, announced on February 2nd that its Pulpoloco Sangria will be offered in all of Sea World Parks & Entertainment’s venues across California, Florida, Pennsylvania, Virginia and Texas. In the February 7th release the company announced the arrangement as a “partnership” with Sea World Parks & Entertainment. As a clarification to the release: the Company is not an official corporate partner of Sea World Parks & Entertainment, yet a traditional vendor. Splash considers its retail, venue and on-premise customers partners but this arrangement with Sea World Parks & Entertainment is a distribution arrangement for Pulpoloco only as the products will be available at its parks but is not an official partnership. The terms of the announcement remain unchanged.
For more information about Splash Beverage Group, Inc. and its portfolio of premium beverage brands, please visit www.splashbeveragegroup.com.
About Splash Beverage Group, Inc. (NYSE American: SBEV):
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wines by the glass, SALT Naturally Flavored Tequila, Pulpoloco Sangría, and TapouT Performance Hydration & Recovery Drinks and Cognitive Energy drinks. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.
www.SplashBeverageGroup.com
www.copadivino.com
www.drinksalttequila.com
www.pulpo-loco.com
www.tapoutdrinks.com
Forward-Looking Statement:
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.
MEDIA INQUIRIES
info@splashbeveragegroup.com
FAQ
Where will Pulpoloco Sangria be offered following the recent announcement by Splash Beverage Group, Inc. (SBEV)?
Is Splash Beverage Group, Inc. (SBEV) an official corporate partner of Sea World Parks & Entertainment?
What type of arrangement did Splash Beverage Group, Inc. (SBEV) announce with Sea World Parks & Entertainment?
