Splash Beverage Group Extends Copa di Vino’s Retail Sales Presence with Iconic Las Vegas Retailer
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Insights
In the context of Splash Beverage Group's expansion into Terrible's Convenience stores, a Market Research Analyst would emphasize the strategic significance of penetrating a high-traffic retail chain. The Las Vegas market is characterized by a unique blend of residents and tourists, which could potentially increase product visibility and sales volume for Copa di Vino's single-serve wines. The analyst would examine historical data and trends in convenience store wine sales, noting the 6.4% increase in average per-store sales of wine and liquor. They would also assess the competitive landscape, considering how Splash's product differentiation might influence market share.
From a financial perspective, a Financial Analyst would evaluate the deal's potential impact on Splash Beverage Group's revenue and profitability. The distribution deal with Terrible’s Convenience could be a catalyst for growth, given the reach of 115 stores in a high-volume market. The analyst would likely scrutinize the company's past financial performance, its distribution network's efficiency and the scalability of its supply chain to meet the anticipated demand. They would also consider the capital expenditure involved and the expected return on investment, providing a projection of how this expansion might affect the company's financial health in the short and long term.
An expert in Consumer Behavior would provide insights into the purchasing patterns of convenience store shoppers, particularly in a bustling environment like Las Vegas. The introduction of Copa di Vino's single-serve wines into this market could tap into the growing trend of convenience and on-the-go consumption. The expert would analyze how the product's packaging and positioning align with consumer preferences for quick and easy beverage options, which are particularly appealing in a city known for its fast-paced lifestyle and tourism-driven economy. They would also discuss how the brand could leverage Las Vegas's vibrant atmosphere to foster brand loyalty and repeat purchases.
FORT LAUDERDALE, FL, Feb. 20, 2024 (GLOBE NEWSWIRE) -- via NewMediaWire – Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands including SALT Naturally Flavored Tequila, Copa di Vino Single Serve Wines, Pulploloco Sangria, and TapouT Cognitive Energy Drink, is excited to announce it has been awarded new distribution within Terrible’s Convenience, the iconic retailer with significant presence in Las Vegas, Nevada.
Starting this month Copa di Vino single-serve wine will be available in all 115 Terrible’s convenience stores in the greater Las Vegas area. This expansion will offer four of Copa di Vino’s varietals to the high-traffic chain’s shoppers.
Robert Nistico, CEO of Splash, said, “This is a great retailer win, now made possible by the company’s ardent focus on building a distribution network capable of reaching these key chains which supports our strategic direction.”
Bill Meissner, Splash President and CMO, added, "Terrible’s is a great retailer, synonymous with convenience in the exploding Las Vegas market. The Terrible’s shopper is a mix of Las Vegas residents and tourists in town for a great time; Copa di Vino single-serve wine is a fantastic fit for their product assortment."
Convenience retailers are adding more wine to their assortments. Average per-store sales of wine and liquor increased
For more information about Splash and its premium beverage offerings, please visit:
www.SplashBeverageGroup.com
www.copadivino.com
www.drinksalttequila.com
www.pulpo-loco.com
www.tapoutdrinks.com
About Splash Beverage Group, Inc. (NYSE American: SBEV):
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wines by the glass, SALT Naturally Flavored Tequila, Pulpoloco Sangría, and TapouT Performance Hydration & Recovery Drinks and Cognitive Energy drinks. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.
Forward-Looking Statement:
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.
RETAIL AND DISTRIBUTION INQUIRIES
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info@splashbeveragegroup.com
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FAQ
What is the ticker symbol for Splash Beverage Group, Inc. mentioned in the press release?
Which retailer will be carrying Copa di Vino single-serve wine in Las Vegas?
What other brands are part of Splash Beverage Group's portfolio?
What percentage did average per-store sales of wine and liquor increase by last year according to Convenience Store trade association data?
Who are the key executives quoted in the press release?
