Splash Beverage Group Continues to Drive Rapid Expansion of SALT Tequila Brand; Signs with Legendary Distribution Company Eagle Brands to Drive Growth in Miami-Dade and Florida Markets
Splash Beverage Group (NYSE American: SBEV) has announced that its SALT Tequila will now be distributed by Eagle Brands Inc., a prominent distributor in the Miami-Dade County area. This partnership enhances SALT Tequila's visibility, targeting nearly 3 million people in the region and enabling multiple launch activities. SALT Tequila is a 100% Blanco agave tequila available in flavored options and aims to tap into the rapidly growing tequila market, which has seen a 14% increase in annual consumption in the U.S.
- New distribution deal with Eagle Brands enhances SALT Tequila's market reach in Miami-Dade County.
- SALT Tequila targets a fast-growing beverage segment with annual tequila consumption rising by 14%.
- Eagle Brands has a robust distribution network, reaching nearly 4,500 retail customers.
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•SALT Tequila earns distribution from Eagle Brands Inc., responsible for the sale of over 8 million cases of beer, wine cider and non-alcoholic products annually. •The deal extends SALT Tequila's reach to nearly 3 million people in greater Miami-Dade County area
Fort Lauderdale, Florida, July 06, 2021 (GLOBE NEWSWIRE) -- Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the "Company"), a portfolio company of leading beverage brands, today announced its SALT tequila is now distributed by Eagle Brands Inc. (Eagle Brands), a family owned juggernaut in the beverage distribution business. The agreement ensures a large increase in exposure for SALT tequila, as the product will be the focus of several launch activities and events.
Eagle Brands is a top independent distributor in Miami-Dade County. Founded in 1984, Eagle brands today is the descendant of a family-owned business built from the ground up by enterprising, visionary Cuban immigrants. Equipped with a team of over 300 dedicated employees combining to distribute more than 8 million cases of beer, wine, cider and non-alcoholic products annually to nearly 4,500 retail customers in Dade and Monroe counties.
Robert Nistico, CEO of Splash, said, "We're thrilled to engage Eagle Brands to launch SALT tequila into the Miami-Dade and neighboring markets. With over 300 experienced and motivated Eagle Brands team members, we are confident SALT Tequila will experience rapid market exposure under their management." He added, "The team at Eagle Brands has proven to be dedicated to successful product launches and beyond regular distribution, the team has a few special events and launch activities this summer up there sleave that we are excited to share more about in the near future."
SALT Tequila is a naturally flavored
Nistico added, "I am happy to report again that the continued success of our acquisition of assets in Copa di Vino, was not only in a best-in-class wine product but came with an established distribution network that can be leveraged for other premium Splash brands. That acquisition is already helping to create potentially massive value for our company and investors by allowing us to tap into that network and expand the distribution points for our compelling brands. We are spectacularly pleased that this investment continues to bear fruit with this new agreement with Eagle Brands and their more than 4500 retail partners in Miami-Dade County."
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About Splash Beverage Group, Inc.
Splash Beverage Group specializes in manufacturing, distribution, sales & marketing of various beverages across multiple channels. SBEV operates in both the non-alcoholic and alcoholic beverage segments which they believe leverages efficiencies and dilutes risk.
SBEV believes its business model is unique as it ONLY develops/accelerates brands it perceives to have highly visible pre-existing brand awareness or pure category innovation.
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