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Say 'Yellow' to Spirit Airlines' New Travel Options and Reimagined Look

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Spirit Airlines (NYSE: SAVE) has launched four new travel options called 'Just Go', offering enhanced value and comfort. The options include Go Big, Go Comfy, Go Savvy, and Go, each providing different levels of amenities and services. Alongside this, Spirit has unveiled a reimagined brand identity with an expanded color palette and a new logo featuring aircraft windows.

The Go Big option includes a Big Front Seat®, baggage allowances, priority services, and in-flight amenities. Go Comfy offers a guaranteed blocked middle seat and select services. Go Savvy provides standard seat selection and baggage choice, while Go is the most affordable option with à la carte add-ons. Spirit is also introducing a priority check-in experience at over 20 airports and a new five-group boarding process to enhance efficiency.

Spirit Airlines (NYSE: SAVE) ha lanciato quattro nuove opzioni di viaggio chiamate 'Just Go', offrendo un valore e un comfort migliorati. Le opzioni includono Go Big, Go Comfy, Go Savvy e Go, ciascuna fornendo diversi livelli di comfort e servizi. Insieme a questo, Spirit ha presentato una nuova identità di marchio con una palette di colori ampliata e un nuovo logo caratterizzato da finestre di aeroplano.

L'opzione Go Big include un Big Front Seat®, le franchigie bagaglio, servizi prioritari e comfort a bordo. Go Comfy offre un posto centrale garantito bloccato e alcuni servizi speciali. Go Savvy prevede la selezione standard dei posti e la scelta del bagaglio, mentre Go è l'opzione più conveniente con aggiunte à la carte. Spirit sta anche introducendo un esperienza di check-in prioritario in oltre 20 aeroporti e un nuovo processo di imbarco in cinque gruppi per migliorare l'efficienza.

Spirit Airlines (NYSE: SAVE) ha lanzado cuatro nuevas opciones de viaje llamadas 'Just Go', que ofrecen un valor y comodidad mejorados. Las opciones incluyen Go Big, Go Comfy, Go Savvy y Go, cada una proporcionando diferentes niveles de comodidades y servicios. Además, Spirit ha revelado una nueva identidad de marca con una paleta de colores ampliada y un nuevo logotipo que presenta ventanas de avión.

La opción Go Big incluye un Big Front Seat®, permisos de equipaje, servicios prioritarios y comodidades a bordo. Go Comfy ofrece un asiento central garantizado bloqueado y servicios selectos. Go Savvy proporciona selección estándar de asientos y opciones de equipaje, mientras que Go es la opción más asequible con adiciones à la carte. Spirit también está introduciendo una experiencia de check-in prioritario en más de 20 aeropuertos y un nuevo proceso de embarque en cinco grupos para mejorar la eficiencia.

스피릿 항공 (NYSE: SAVE)이 'Just Go'라는 네 가지 새로운 여행 옵션을 출시하며 가치와 편안함을 향상시켰습니다. 이 옵션은 Go Big, Go Comfy, Go Savvy, Go로 각각 다양한 수준의 편의시설과 서비스를 제공합니다. 또한 스피릿은 항공기 창문을 특징으로 하는 색깔을 확장한 재발견한 브랜드 아이덴티티를 공개했습니다.

Go Big 옵션은 Big Front Seat®, 수하물 허용량, 우선 서비스 및 기내 편의 시설을 포함합니다. Go Comfy는 보장된 중간 좌석 차단 및 선택된 서비스를 제공합니다. Go Savvy는 표준 좌석 선택 및 수하물 선택을 제공하며, Go는 가장 저렴한 옵션으로 추가 서비스가 있습니다. 스피릿은 또한 20개 이상의 공항에서 우선 체크인 경험다섯 그룹 탑승 프로세스를 도입하여 효율성을 향상시킬 예정입니다.

Spirit Airlines (NYSE: SAVE) a lancé quatre nouvelles options de voyage appelées 'Just Go', offrant une valeur et un confort améliorés. Les options incluent Go Big, Go Comfy, Go Savvy et Go, chacune fournissant différents niveaux de commodités et de services. En parallèle, Spirit a dévoilé une nouvelle identité de marque avec une palette de couleurs élargie et un nouveau logo présentant des fenêtres d'avion.

L'option Go Big inclut un Big Front Seat®, des franchises de bagages, des services prioritaires et des commodités en vol. Go Comfy offre un siège central garanti bloqué et des services sélectionnés. Go Savvy propose une sélection standard de sièges et des options de bagages, tandis que Go est l'option la plus abordable avec des ajouts à la carte. Spirit introduit également une expérience de check-in prioritaire dans plus de 20 aéroports et un nouveau processus d'embarquement en cinq groupes pour améliorer l'efficacité.

Spirit Airlines (NYSE: SAVE) hat vier neue Reiseoptionen namens 'Just Go' eingeführt, die verbesserten Wert und Komfort bieten. Die Optionen umfassen Go Big, Go Comfy, Go Savvy und Go, die jeweils unterschiedliche Annehmlichkeiten und Dienstleistungen bieten. Zudem hat Spirit eine neu gestaltete Markenidentität mit einer erweiterten Farbpalette und einem neuen Logo mit Flugzeugfenstern vorgestellt.

Die Go Big-Option umfasst einen Big Front Seat®, Gepäckbestimmungen, bevorzugte Dienstleistungen und Annehmlichkeiten an Bord. Go Comfy bietet einen garantierten blockierten Mittelplatz und ausgewählte Dienste. Go Savvy bietet eine Standardplatzwahl und Gepäckoptionen, während Go die preisgünstigste Option mit à la carte Zusatzleistungen ist. Spirit führt außerdem ein priorisiertes Check-in-Erlebnis an über 20 Flughäfen und einen neuen Fünf-Gruppen-Boarding-Prozess ein, um die Effizienz zu steigern.

Positive
  • Introduction of four new travel options offering enhanced value and comfort
  • Reimagined brand identity with expanded color palette and new logo
  • Go Big option includes premium amenities like Big Front Seat®, priority services, and in-flight perks
  • Implementation of priority check-in experience at over 20 airports
  • New five-group boarding process to improve operational performance
Negative
  • None.

'Just Go' travel options offer exceptional value and are available for booking now at spirit.com

Images of refreshed brand available here

DANIA BEACH, Fla., Aug. 14, 2024 /PRNewswire/ -- Spirit Airlines' (NYSE: SAVE) four new travel options are officially taking off today, giving travelers access to book the airline's transformed Guest experience and new premium offerings for the first time. The new options, dubbed "Just Go," deliver even friendlier, more comfortable, and cost-effective travel, all at great value. Travelers can book Go Big, Go Comfy, Go Savvy, and Go now at spirit.com and on the Spirit mobile app.

"We are making major investments to provide our Guests with greater value and enhance their travel experience," said Ted Christie, President and Chief Executive Officer at Spirit Airlines. "This is an excellent opportunity for new Guests and those who haven't flown with us recently to experience our transformation and see for themselves the great value they can enjoy when choosing Spirit."

Spirit is celebrating the transformation of its Guest experience by unveiling a reimagined brand identity that pays homage to its past while capturing the vision for its future. The creative refresh expands on the carrier's iconic yellow and black and introduces additional colors, as well as a new logo treatment featuring a motif of aircraft windows. The reimagined brand comes to life through a new campaign inspired by the elevated options that empower travelers to feel "More Fly" on every journey. The updated look and brand voice are being unveiled on spirit.com, the Spirit mobile app, and across the airline's digital channels and advertising.

Book Now: New Travel Options, All with Unmatched Value
The Just Go options are available to book starting today and all include the flexibility of no change or cancel fees.

  • Go Big to get enhanced comfort with a Big Front Seat®, one checked and one carry-on bag, priority check-in and boarding, snacks and drinks, including alcoholic beverages, and streaming access to fast Wi-Fi. Go Big is available for Guests to start experiencing today, and the snacks and drinks and priority check-in included with Go Big will launch on Aug. 27.
  • Go Comfy to choose an aisle or window seat with a guaranteed blocked middle seat, one checked and one carry-on bag, priority boarding, and a snack and non-alcoholic beverage during each service. Go Comfy is available to experience beginning Aug. 27.
  • Go Savvy to get a standard seat selection and a choice of one checked or one carry-on bag. Go Savvy is available to experience starting today.
  • Go to keep it simple with the greatest affordability. Standard seat selection, a checked bag and other options can be purchased separately. Go is available to experience beginning today.

Enhanced Airport Experience
Spirit will also debut a priority check-in experience on Aug. 27 at more than 20 airports for Guests who opt to Go Big or are Free Spirit® Gold members or Free Spirit World Elite Mastercard holders. Additionally, Guests will benefit from a more seamless journey with Spirit's new boarding process featuring five groups that aim to reduce boarding time and enhance operational performance.

For more information about Spirit's transformed Guest experience, visit spirit.com/s/info.

About Spirit Airlines
Spirit Airlines (NYSE: SAVE) is a leading low-fare carrier committed to delivering the best value in the sky by offering an enhanced travel experience with flexible, affordable options. Spirit serves destinations throughout the United States, Latin America and the Caribbean with its Fit Fleet®, one of the youngest and most fuel-efficient fleets in the U.S. Spirit is committed to inspiring positive change in the communities it serves through the Spirit Charitable Foundation. Discover elevated travel options with exceptional value at spirit.com.

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SOURCE Spirit Airlines

FAQ

What are Spirit Airlines' new travel options called?

Spirit Airlines' new travel options are called 'Just Go' and include Go Big, Go Comfy, Go Savvy, and Go.

What does the Go Big option include on Spirit Airlines (SAVE)?

The Go Big option includes a Big Front Seat®, one checked and one carry-on bag, priority check-in and boarding, snacks and drinks (including alcoholic beverages), and streaming access to fast Wi-Fi.

When will Spirit Airlines (SAVE) launch its new priority check-in experience?

Spirit Airlines will debut its priority check-in experience on August 27, 2024, at more than 20 airports for Go Big customers, Free Spirit® Gold members, and Free Spirit World Elite Mastercard holders.

What changes has Spirit Airlines (SAVE) made to its brand identity?

Spirit Airlines has unveiled a reimagined brand identity that expands on its iconic yellow and black colors, introduces additional colors, and features a new logo treatment with a motif of aircraft windows.

Spirit Airlines, Inc.

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