Saia Joins the Atlanta Braves as Exclusive LTL Freight Partner
Saia Inc. (NASDAQ: SAIA) has announced a multi-year partnership with the Atlanta Braves, becoming their exclusive LTL freight partner. The partnership includes sponsorship of Braves Country Baseball and Softball (BCBS), a youth association emphasizing local league play and player development across the Southeast.
As a Johns Creek, Georgia-based company, Saia has evolved from a regional carrier to a nationwide transportation and logistics provider, now operating over 213 terminals and employing more than 15,000 people. The partnership aims to enhance brand visibility through MLB's national presence and support youth sports development.
The company will have its branding displayed during home games at Truist Park and will support BCBS's league and all-star tournament play, which provides opportunities for youth baseball and softball players to compete at district, regional, and state levels, with top teams advancing to Atlanta for the Braves Country Championship.
Saia Inc. (NASDAQ: SAIA) ha annunciato una partnership pluriennale con i Atlanta Braves, diventando il loro partner esclusivo per il trasporto LTL. La partnership include il patrocinio di Braves Country Baseball e Softball (BCBS), un'associazione giovanile che enfatizza il gioco nelle leghe locali e lo sviluppo dei giocatori nel sud-est degli Stati Uniti.
Con sede a Johns Creek, in Georgia, Saia si è evoluta da un vettore regionale a un fornitore nazionale di trasporti e logistica, operando ora oltre 213 terminal e impiegando più di 15.000 persone. L'obiettivo della partnership è migliorare la visibilità del marchio attraverso la presenza nazionale della MLB e supportare lo sviluppo degli sport giovanili.
L'azienda avrà il proprio marchio esposto durante le partite casalinghe al Truist Park e supporterà le leghe e i tornei all-star del BCBS, offrendo opportunità per i giovani giocatori di baseball e softball di competere a livello distrettuale, regionale e statale, con le migliori squadre che avanzeranno ad Atlanta per il Campionato Braves Country.
Saia Inc. (NASDAQ: SAIA) ha anunciado una asociación a varios años con los Atlanta Braves, convirtiéndose en su socio exclusivo de transporte LTL. La asociación incluye el patrocinio de Braves Country Baseball y Softball (BCBS), una asociación juvenil que enfatiza el juego en ligas locales y el desarrollo de jugadores en el sureste.
Con sede en Johns Creek, Georgia, Saia ha evolucionado de un transportista regional a un proveedor nacional de transporte y logística, operando ahora más de 213 terminales y empleando a más de 15,000 personas. La asociación tiene como objetivo mejorar la visibilidad de la marca a través de la presencia nacional de la MLB y apoyar el desarrollo de deportes juveniles.
La empresa tendrá su marca exhibida durante los juegos en casa en Truist Park y apoyará las ligas y los torneos all-star de BCBS, que brindan oportunidades para que los jóvenes jugadores de béisbol y softbol compitan a niveles distrital, regional y estatal, con los mejores equipos avanzando a Atlanta para el Campeonato Braves Country.
Saia Inc. (NASDAQ: SAIA)는 애틀랜타 브레이브스와 다년간의 파트너십을 발표하며, 그들의 독점 LTL 화물 파트너가 되었습니다. 이 파트너십은 지역 리그 경기와 선수 개발을 강조하는 청소년 단체인 Braves Country Baseball 및 Softball(BCBS)의 후원을 포함합니다.
조지아주 존스 크릭에 본사를 둔 Saia는 지역 운송업체에서 전국적인 운송 및 물류 제공업체로 발전하였으며, 현재 213개 이상의 터미널을 운영하고 15,000명 이상의 직원을 고용하고 있습니다. 이 파트너십의 목표는 MLB의 전국적인 존재를 통해 브랜드 가시성을 높이고 청소년 스포츠 개발을 지원하는 것입니다.
회사는 Truist Park에서 열리는 홈 게임 동안 브랜드를 노출하고 BCBS의 리그 및 올스타 토너먼트 경기를 지원하여 청소년 야구 및 소프트볼 선수들이 지역, 주 및 주 대회에서 경쟁할 수 있는 기회를 제공합니다. 최상위 팀은 애틀랜타로 진출하여 Braves Country 챔피언십에 참가하게 됩니다.
Saia Inc. (NASDAQ: SAIA) a annoncé un partenariat pluriannuel avec les Atlanta Braves, devenant leur partenaire exclusif pour le fret LTL. Ce partenariat comprend le parrainage de Braves Country Baseball et Softball (BCBS), une association de jeunes qui met l'accent sur le jeu en ligue locale et le développement des joueurs dans le sud-est des États-Unis.
Basée à Johns Creek, en Géorgie, Saia a évolué d'un transporteur régional à un fournisseur national de transport et de logistique, opérant désormais plus de 213 terminaux et employant plus de 15 000 personnes. L'objectif du partenariat est d'améliorer la visibilité de la marque grâce à la présence nationale de la MLB et de soutenir le développement des sports pour les jeunes.
L'entreprise affichera sa marque lors des matchs à domicile au Truist Park et soutiendra les ligues et les tournois All-Star de BCBS, qui offrent aux jeunes joueurs de baseball et de softball des opportunités de compétition à l'échelle du district, régional et étatique, les meilleures équipes avançant à Atlanta pour le Championnat Braves Country.
Saia Inc. (NASDAQ: SAIA) hat eine mehrjährige Partnerschaft mit den Atlanta Braves angekündigt und wird deren exklusiver LTL-Frachtpartner. Die Partnerschaft umfasst das Sponsoring von Braves Country Baseball und Softball (BCBS), einer Jugendorganisation, die den lokalen Ligabetrieb und die Spielerentwicklung im Südosten betont.
Als in Johns Creek, Georgia ansässiges Unternehmen hat sich Saia von einem regionalen Anbieter zu einem landesweiten Transport- und Logistikdienstleister entwickelt und betreibt nun über 213 Terminals und beschäftigt mehr als 15.000 Mitarbeiter. Ziel der Partnerschaft ist es, die Markenpräsenz durch die nationale Präsenz der MLB zu erhöhen und die Entwicklung von Jugendsportarten zu unterstützen.
Das Unternehmen wird seine Marken während der Heimspiele im Truist Park präsentieren und die Ligen und All-Star-Turniere von BCBS unterstützen, die jungen Baseball- und Softballspielern die Möglichkeit bieten, auf Bezirks-, Regional- und Landesebene zu konkurrieren, wobei die besten Teams nach Atlanta zum Braves Country Championship aufsteigen.
- Strategic marketing partnership increases brand visibility through MLB's national platform
- Demonstrates company's successful expansion from regional to nationwide service provider
- Large operational footprint with 213+ terminals and 15,000+ employees indicates substantial market presence
- None.
The partnership includes the sponsorship of Braves Country Baseball and Softball
JOHNS CREEK, Ga., March 11, 2025 (GLOBE NEWSWIRE) -- Saia Inc. (NASDAQ: SAIA) is proud to announce that Saia LTL Freight has entered a multi-year partnership with the Atlanta Braves, becoming their exclusive LTL freight partner.
The partnership with the Atlanta Braves is a natural fit for Saia, a company headquartered just north of Atlanta, Georgia, that has been delivering exceptional freight solutions for over a century. Historically known as a regional carrier, Saia has significantly expanded its footprint in recent years, establishing itself as a leading provider of customer-first, nationwide transportation, and logistics services.
“The investments we have made in our network the last several years allow us to provide industry-leading service to customers, coast to coast, which is why we wanted to make a big impact with our branding in 2025,” said Saia Executive Vice President and Chief Customer Officer Ray Ramu. “Sports are a powerful way to engage with both customers and employees, and baseball, with its strong fanbase and national presence, was a perfect fit. We couldn’t be more excited to partner with our hometown Atlanta Braves, one of the most recognizable and successful franchises in MLB.”
Saia will also serve as the presenting partner of Braves Country Youth Baseball and Softball (BCBS), an Atlanta Braves youth association that emphasizes local league play and player development. Since 2024, BCBS has provided league and all-star tournament play for youth baseball and softball players across the Southeast. Through seasonal league play, participants represent their local communities in district, regional, and state tournaments, with top teams advancing to Atlanta for the Braves Country Championship.
“We are proud to welcome Saia as our exclusive LTL freight partner and as the presenting partner of our Braves Country Baseball and Softball program,” said Atlanta Braves Senior Vice President of Corporate & Premium Partnerships Jim Allen. “Saia’s strong presence in Atlanta and across the Southeast makes them a natural fit for our team and the perfect partner to help champion and support Braves Country youth as part of Braves Country Baseball and Softball. We look forward to working with them for years to come.”
“Supporting Braves Country Baseball and Softball allows us to help provide young athletes with the opportunity to develop their skills while also creating a source of pride for employees,” explained Ramu. “So, whether it’s seeing the Saia name on the field during every home game at Truist Park or knowing we’re helping kids achieve their dreams, this partnership is something that will resonate across our entire organization.”
About Saia, Inc.
Saia Inc. (NASDAQ: SAIA) offers customers a wide range of less-than-truckload, non-asset truckload, expedited, and logistics services. With headquarters in Johns Creek, Georgia, Saia LTL Freight operates over 213 terminals across the country and employs more than 15,000 people. Recognized by the American Trucking Associations Safety Management Council for its outstanding safety record and by the Environmental Protection Agency’s SmartWay program for its efforts to reduce its environmental impact, Saia is also a multi-year recipient of Women In Trucking’s “Top Companies for Women to Work for in Transportation.” For more information on Saia Inc., visit saia.com.
For more information, contact:
Jeannie S. Jump
Senior Marketing and Corporate Affairs Specialist
Phone: 770-232-4069
Email: jjump@saia.com
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