Sabio Launches Creator Television: Transforming Streaming TV with Diverse, Creator-Led Content
Sabio Holdings (SABOF) has launched Creator Television (Creator TV), a Free Ad-Supported Television (FAST) channel, partnering with Plex for global distribution. The channel focuses on diverse, creator-led content, featuring notable social media personalities like Uncle Roger and Jenny Lorenzo.
This strategic launch is part of Sabio's global expansion plan, particularly targeting large markets like India. Creator TV aims to bridge social media storytelling with streaming TV, offering Fortune 100 brands unique integration opportunities and connecting them with engaged streaming audiences.
The platform leverages Sabio's data-driven ad solutions and emphasizes increasing representation in the streaming space. Through this initiative, Sabio is working to build a more diverse and inclusive media ecosystem, providing creators from varied backgrounds opportunities to grow their global presence.
Sabio Holdings (SABOF) ha lanciato Creator Television (Creator TV), un canale di televisione gratuito supportato da pubblicità (FAST), in collaborazione con Plex per la distribuzione globale. Il canale si concentra su contenuti diversi, guidati dai creatori, presentando personalità note dei social media come Uncle Roger e Jenny Lorenzo.
Questo lancio strategico fa parte del piano di espansione globale di Sabio, mirato in particolare a mercati di grandi dimensioni come l'India. Creator TV ha l'obiettivo di unire la narrazione sui social media con la TV in streaming, offrendo opportunità di integrazione uniche per i brand Fortune 100 e collegandoli con un pubblico di streaming coinvolto.
La piattaforma sfrutta le soluzioni pubblicitarie basate sui dati di Sabio e sottolinea l'importanza di aumentare la rappresentazione nello spazio dello streaming. Attraverso questa iniziativa, Sabio sta lavorando per costruire un ecosistema mediatico più diversificato e inclusivo, offrendo ai creatori di diversi contesti opportunità per espandere la loro presenza globale.
Sabio Holdings (SABOF) ha lanzado Creator Television (Creator TV), un canal de televisión gratuito respaldado por anuncios (FAST), asociándose con Plex para la distribución global. El canal se enfoca en contenido diverso liderado por creadores, presentando personalidades notables de las redes sociales como Uncle Roger y Jenny Lorenzo.
Este lanzamiento estratégico es parte del plan de expansión global de Sabio, especialmente dirigido a grandes mercados como India. Creator TV tiene como objetivo unir la narración de las redes sociales con la televisión en streaming, ofreciendo a las marcas Fortune 100 oportunidades de integración únicas y conectándolas con audiencias de streaming comprometidas.
La plataforma aprovecha las soluciones publicitarias impulsadas por datos de Sabio y enfatiza el aumento de la representación en el espacio de streaming. A través de esta iniciativa, Sabio está trabajando para construir un ecosistema mediático más diverso e inclusivo, brindando a los creadores de diversos orígenes oportunidades para crecer su presencia global.
Sabio Holdings (SABOF)가 Creator Television (Creator TV)이라는 무료 광고 지원 TV(Fast) 채널을 출시하며 Plex와 협력하여 글로벌 배급에 나섰습니다. 이 채널은 Uncle Roger와 Jenny Lorenzo와 같은 유명 소셜 미디어 인물들이 등장하는 다양한 창작자 주도 콘텐츠에 중점을 두고 있습니다.
이번 전략적 출시는 Sabio의 글로벌 확장 계획의 일환으로, 특히 인도와 같은 대형 시장을 목표로 하고 있습니다. Creator TV는 소셜 미디어 스토리텔링과 스트리밍 TV를 연결하는 것을 목표로 하며, Fortune 100 브랜드에 독특한 통합 기회를 제공하고, 그들을 참여도를 높인 스트리밍 청중과 연결합니다.
이 플랫폼은 Sabio의 데이터 기반 광고 솔루션을 활용하고 스트리밍 분야에서의 대표성을 높이는 데 중점을 둡니다. 이 이니셔티브를 통해 Sabio는 다양한 배경의 크리에이터들이 글로벌 입지를 성장시킬 기회를 제공하는 보다 다양하고 포용적인 미디어 생태계를 구축하기 위해 노력하고 있습니다.
Sabio Holdings (SABOF) a lancé Creator Television (Creator TV), une chaîne de télévision gratuite financée par la publicité (FAST), en partenariat avec Plex pour la distribution mondiale. La chaîne se concentre sur un contenu diversifié dirigé par des créateurs, mettant en vedette des personnalités notables des réseaux sociaux telles qu'Uncle Roger et Jenny Lorenzo.
Ce lancement stratégique fait partie du plan d'expansion mondiale de Sabio, ciblant en particulier de grands marchés comme l'Inde. Creator TV vise à établir un pont entre la narration des médias sociaux et la télévision en streaming, offrant aux marques Fortune 100 des opportunités d'intégration uniques et les connectant avec un public de streaming engagé.
La plateforme exploite les solutions publicitaires basées sur les données de Sabio et met l'accent sur l'augmentation de la représentation dans le domaine du streaming. Grâce à cette initiative, Sabio s'efforce de construire un écosystème médiatique plus diversifié et inclusif, offrant aux créateurs de divers horizons des opportunités pour renforcer leur présence mondiale.
Sabio Holdings (SABOF) hat Creator Television (Creator TV) gestartet, einen kostenlosen, werbefinanzierten Fernsehsender (FAST), der in Partnerschaft mit Plex für die globale Verbreitung sorgt. Der Sender konzentriert sich auf vielfältige, von Kreativen geführte Inhalte und zeigt bemerkenswerte Persönlichkeiten aus den sozialen Medien wie Uncle Roger und Jenny Lorenzo.
Dieser strategische Launch ist Teil von Sabios Globalisierungsplan und richtet sich insbesondere an große Märkte wie Indien. Creator TV zielt darauf ab, Geschichtenerzählen in sozialen Medien mit Streaming-TV zu verbinden, und bietet Fortune-100-Marken einzigartige Integrationsmöglichkeiten und verbindet sie mit engagierten Streaming-Publikum.
Die Plattform nutzt Sabios datengetriebene Werbungslösungen und hebt die Bedeutung der erhöhten Repräsentation im Streaming-Bereich hervor. Mit dieser Initiative arbeitet Sabio daran, ein vielfältigeres und integrativeres Medien-Ökosystem aufzubauen, das Kreativen aus unterschiedlichen Hintergründen die Möglichkeit bietet, ihre globale Präsenz auszubauen.
- Strategic expansion into global markets, including India's 1.4 billion population
- Partnership with Plex for international distribution
- Potential for new revenue streams through Fortune 100 brand integrations
- Secured notable content creators with large following (Uncle Roger: 20M followers)
- None.
Partners with Plex to Globally Distribute Its Creator-Led FAST Channel and Bring Social Video Storytelling to Streaming TV
Creator TV spotlights multi-talented, diverse creators, bridging the gap between social media storytelling and the broader streaming TV landscape. As part of this launch, global streaming media company Plex, will distribute Creator TV internationally.
"We're thrilled to partner with Plex to bring Creator TV to global audiences," said Joe Ochoa, VP of Creator TV. "Creator TV embodies Sabio's larger mission of building a more diverse and inclusive media ecosystem that represents everyone. Together with Plex, we're expanding access to authentic stories, connecting with millions of viewers globally and reshaping what streaming television can offer."
The launch of Creator TV is a pivotal part of Sabio's global expansion strategy into new, large international markets, such as
"Plex is committed to creating a global community of streaming content that people can depend on to easily discover, experience, and share," said Shawn Eldridge, Vice President of Content and Business Development, Plex. "Creator TV will bring our viewers fresh and unique programming that will resonate with diverse audiences worldwide."
Creator TV is redefining television by empowering the next generation of creators from diverse backgrounds. By partnering with Creator TV, these creators can grow their global presence and offer engaged communities a new viewing experience.
"Creator-led TV, or show formats that blend user-generated content with traditional TV narrative techniques, is pushing the boundaries of storytelling," said Charlie Ibarra, Head of Content at Creator TV. "Much like the introduction of music videos and unscripted show formats, creator-led TV has the potential to completely reshape the content landscape."
Leveraging Sabio's data-driven ad solutions, Creator TV will offer Fortune 100 brands unique brand integrations and a role to play in ensuring representation in today's digital landscape and a way to connect with these highly engaged streaming audiences.
Ochoa emphasizes, "We are driven by our mission to increase representation in the streaming space by building programming that better reflects today's world and champions underrepresented voices. As a Filipino American, I understand the importance of amplifying unique stories on the TV screen and how this resonates at deeply personal levels with diverse audiences."
Creator TV launches with a lineup of standout talent from the world of social media. Among its featured creators is Uncle Roger, the comedic sensation known for his sharp and hilarious takes on food culture, who has amassed over 20 million followers worldwide. Joining him is Jenny Lorenzo, a multiple award-winning comedy creator, who brings her unique voice and authentic portrayals of Latin culture to the channel.
Visit sabio.inc to learn more.
About Sabio
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue chip, global brands and the agencies that represent them to reach, engage, and validate (R.E.V.) streaming audiences.
Sabio consists of a proprietary ad-serving technology platform that partners with the world's top ad-supported streaming platforms and apps and App Science™, a non-cookie-based software as a service (SaaS) analytics and insights platform with AI natural language capabilities.
For more information, visit: sabio.inc
Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information: Sajid Premji, Chief Financial Officer, investor@sabio.inc, Phone: 1.844.974.2662; Sam Wang, Investor Relations, investor@sabio.inc
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SOURCE Sabio Inc.
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