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Pivot Marketing Group Select App Science™ Data Analytics and Insights Division for a Multi-Year Deal to Support Diverse Audience Understanding

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App Science, a division of Sabio Holdings Inc. (SABOF), partners with Pivot Marketing Group in a multi-year deal to enhance diverse audience understanding and marketing effectiveness. App Science's AI-driven analytics provide granular insights into human behaviors and lifestyle interests, surpassing traditional measurement firms. The partnership aims to optimize marketing strategies for clients like Toyota Motor North America.
App Science, una divisione di Sabio Holdings Inc. (SABOF), collabora con Pivot Marketing Group in un accordo pluriennale per migliorare la comprensione di un pubblico diversificato e l'efficacia del marketing. L'analisi guidata dall'IA di App Science offre dettagli minuziosi sui comportamenti umani e sugli interessi legati allo stile di vita, superando le aziende di misurazione tradizionali. La partnership mira a ottimizzare le strategie di marketing per clienti come Toyota Motor North America.
App Science, una división de Sabio Holdings Inc. (SABOF), se asocia con Pivot Marketing Group en un acuerdo de varios años para mejorar la comprensión de audiencias diversas y la efectividad del marketing. Las analíticas impulsadas por la IA de App Science proporcionan percepciones granulares sobre comportamientos humanos e intereses de estilo de vida, superando a las firmas de medición tradicionales. La asociación tiene como objetivo optimizar estrategias de marketing para clientes como Toyota Motor North America.
App Science, Sabio Holdings Inc. (SABOF)의 일부로, Pivot Marketing Group와 다년간 파트너십을 맺어 다양한 대상의 이해와 마케팅 효과를 강화합니다. App Science의 AI 주도 분석은 전통적인 측정 회사들을 능가하는 인간 행동과 라이프스타일 취향에 대한 세밀한 통찰력을 제공합니다. 이 파트너십은 Toyota Motor North America와 같은 고객을 위한 마케팅 전략을 최적화하는 것을 목표로 합니다.
App Science, une division de Sabio Holdings Inc. (SABOF), s'associe avec Pivot Marketing Group dans un accord pluriannuel pour améliorer la compréhension des divers publics et l'efficacité du marketing. Les analyses pilotées par l'IA d'App Science fournissent des aperçus détaillés sur les comportements humains et les intérêts liés au mode de vie, surpassant les firmes de mesure traditionnelles. Le partenariat vise à optimiser les stratégies de marketing pour des clients tels que Toyota Motor North America.
App Science, eine Abteilung von Sabio Holdings Inc. (SABOF), geht eine mehrjährige Partnerschaft mit der Pivot Marketing Group ein, um das Verständnis verschiedener Zielgruppen und die Marketingeffektivität zu verbessern. Die von AI angetriebenen Analysen von App Science liefern detaillierte Einblicke in menschliches Verhalten und Lebensstilinteressen und übertreffen traditionelle Messfirmen. Die Partnerschaft zielt darauf ab, Marketingstrategien für Kunden wie Toyota Motor North America zu optimieren.
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  • App Science helps Pivot validate advertising spend across their diverse audiences to support their clients including Toyota Motor North America
  • App Science's cross-platform analytics solution provides AI-driven actionable campaign intelligence for Pivot Marketing Group
  • This strategic partnership enhances marketing effectiveness by elevating diverse audience understanding and insights into human behaviors and lifestyle interests for strategic optimization and planning

TORONTO, April 22, 2024 /PRNewswire/ -- App Science™ ("App Science"), a Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) company, today announced it has entered into a multi-year contract with Pivot Marketing Group to support clients including Toyota Motor North America.

This new multi-year commitment builds upon over a year of collaborative projects, where App Science's cross-platform analytics solution has played a crucial role in elevating Pivot's marketing capabilities, surpassing traditional audience measurement firms, by providing granular insights into human behaviors and interests.

To address Pivot's need for deeper insights into diverse audiences and their unique behaviors, App Science provides data analytics utilizing its proprietary 55MM validated household graph, encompassing 280MM mobile devices and 110MM CTV households. App Science has built AI and machine learning algorithms since 2016 to measure and provide deeper audience insights. This unique dataset positions App Science to bridge gaps compared to conventional measurement providers.

"Prioritizing strategic collaborations that elevate diverse audience insights are paramount at App Science, and our deepening relationship with Pivot enhances our ability to improve in-market customer reach and data validation beyond what traditional measurement firms can offer," said Helen Lum, Executive Vice President at App Science. "In an era of tightening privacy regulations requiring reliance on a more contextual approach to insights, we are furthering our partners' marketing effectiveness to reach key audiences with our AI driven analytics in this evolving diverse marketplace."

App Science's real-time platform has helped Pivot become more interoperable, providing an agnostic solution to view and measure their partners and platforms in a single location.

The partnership also provides mutual benefits, with Pivot contributing valuable feedback to App Science's analytics platform. This iterative process ensures both companies leverage insights to enhance efficiencies across all audiences for optimization and their strategic media plans.

"App Science's reporting dashboard bridges the gap in our current measurement limitations to support audience verification at more than just the age and gender level," said Matthew Carter-Reel, Director at Pivot. "For a multicultural ad agency with a focus on the Asian American market, App Science's diverse level of insights have been helpful in validating our Asian American targeting strategy and informing future media partner selection, empowering us to more effectively reach Asian American audiences."

App Science's cross-platform measurement solutions will empower Pivot to reach, engage, and validate their audiences and their behaviors at a deeper level. By capturing the evolving mobility of human behavior in real time, App Science's platform aims to facilitate more effective marketing decisions.

About App Science
App Science is an AI-powered analytics platform that provides audience intelligence through its cross-platform measurement utilizing its proprietary 55MM U.S. Household Graph. Human behavior signals from mobile and Connected TV devices are matched and validated to generate actionable insights into diverse audiences. Our cutting-edge, non-panel-based, real-time measurement SaaS platform offers a holistic view of audiences, helping advertisers validate and understand who they are reaching and optimize their marketing strategies.

About Sabio Holdings
Sabio Holdings (TSXV: SBIO, OTCQX: SABOF) is a technology and services leader in the fast-growing, ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue-chip global brands and the agencies that represent them to reach, engage, and validate streaming audiences. Sabio Holdings' companies consist of Sabio – a demand-side platform (DSP) powered through our proprietary ad-serving technology; App Science™ – a non-cookie-based software as a service (SAAS) analytics and insights platform with AI natural language capabilities; and Vidillion – an ad-supported streaming supply-side platform (SSP) that includes server-side ad-insertion (SSAI) technology. For more information, visit: sabioholding.com.

About Pivot Marketing Group 
Established in 2012, Pivot is the first and number one Asian American advertising agency with a focus on digital and programmatic advertising. We leverage data and audience insights for informed decision-making and consistently seek business solutions in a world of personalized digital marketing with the right message delivered to the right people at the right time. Our on-demand experts manage and optimize advertising campaigns in the industry-leading adtech platforms (DSPs) through strategic programmatic campaign recommendation, audience planning, media buying, high-impact creative activation, and unified analytic solutions. 

This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Media Contacts:
Helen Lum, EVP of App Science
investor@sabio.inc
Phone: 1.844.974.2662 

Sam Wang, Investor Relations
investor@sabio.inc 

Jiyan Cadiz, Public Relations
jiyan@sabioholding.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/pivot-marketing-group-select-app-science-data-analytics-and-insights-division-for-a-multi-year-deal-to-support-diverse-audience-understanding-302122951.html

SOURCE Sabio Inc.

FAQ

What is the name of the company partnering with Pivot Marketing Group for a multi-year deal?

App Science, a division of Sabio Holdings Inc. (SABOF)

What does App Science's cross-platform analytics solution provide?

AI-driven actionable campaign intelligence for Pivot Marketing Group

How does App Science support Pivot Marketing Group in understanding diverse audiences?

By providing granular insights into human behaviors and lifestyle interests

What unique dataset does App Science utilize for data analytics?

App Science utilizes its proprietary 55MM validated household graph, encompassing 280MM mobile devices and 110MM CTV households

How does App Science aim to enhance marketing effectiveness for Pivot Marketing Group?

By providing AI-driven analytics to reach key audiences in an evolving diverse marketplace

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