RYU Apparel Places Its Backpack Category at the Forefront of a New Cross Channel Marketing Campaign

Rhea-AI Summary

RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF) is launching a new integrated marketing campaign for its backpack product line, targeting a broader audience. The global backpack market is expected to exceed $2 billion USD by 2025, growing at a CAGR of 7.23%. The campaign, led by new Marketing Director Zachary Beers, aims to broaden RYU's market position. RYU plans to introduce a 7-item backpack category over the next seven weeks through PPC ads and storytelling to highlight various uses of the backpacks.

Positive

• Launching a new integrated marketing campaign for backpacks, targeting broader audiences.
• The global backpack market is projected to exceed $2 billion USD by 2025, indicating significant growth potential.
• The new marketing strategy aims to broaden RYU's market position beyond technical performance.

Negative

• None.

VANCOUVER, BC, April 14, 2022 /PRNewswire/ - RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the "Company"), creator of award-winning urban athletic apparel, is pleased to announce that it will be launching a new fully integrated, cross channel marketing campaign for backpacks, a key category for RYU as part of their bags and packs product line.. With updated inventory of their award-winning styles and fresh, new designs, these go-anywhere packs will target a broader audience and convert them into the next wave of RYU brand loyalists. The global backpack market is expected to reach more than $2 billion USD in 2025 with a CAGR of 7.23% between 2020-2025[1], making it an ideal product for reaching new audiences. RYU will  launch their new backpack campaign with the tagline "How Far Will You Go?" which aligns with their Movement Matters brand mantra. This marks the company's first campaign under new Director of Marketing, Zachary Beers(formerly of Arc'teryx) with the objective of broadening RYU's market position beyond technical performance and competitive achievement. The company focuses on products for all who move, so their backpacks make an excellent vehicle for movement-based storytelling. By taking this newly developed brand position and visual aesthetic outside the company's traditional scope, RYU will open themselves up to a broader audience, attracting new enthusiasts with relatable, authentic content and a premium product experience.

Over the next seven weeks, RYU will introduce their 7-item backpacks category with PPC ads and a new landing page,  driving users to a curated shopping experience on their ecommerce platform. This will be augmented with a storytelling campaign to introduce a variety of uses for the backpacks based on core RYU activities like urban training, as well as broader interests like mountain biking and travel. All content will be shared across paid, earned and owned channels for maximum reach and engagement. They will also publish articles, sponsored content and contests on high profile third-party sites to improve audience acquisition and drive traffic to RYU's ecommerce site.

According to Mr. Beers , "We will execute an aggressive new digital marketing campaign to secure premium positioning for our content and  reach a new target audience. Our social strategy will leverage key partners in new movement spaces so we can introduce RYU to an expanded audience, leading with one of our best product collections: backpacks."

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for active lifestyles. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU. There are numerous risks and uncertainties that could cause actual results and RYU's plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU's; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

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1 https://www.marketwatch.com/press-release/backpack-market-size-2022---prominent-growth-driversstatus-and-outlook-withopportunities-and-challenges-new-investment-scenario-research-scope-and-share-forecast-by-2025-2022-01-21

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SOURCE RYU Apparel Inc.

FAQ

What is the new marketing campaign from RYU Apparel about?

RYU Apparel is launching a new integrated marketing campaign focused on their backpack product line, targeting a broader audience.

What is the projected growth of the global backpack market?

The global backpack market is expected to exceed $2 billion USD by 2025, with a CAGR of 7.23%.

Who is leading the new marketing campaign for RYU Apparel's backpacks?

The new marketing campaign is led by Zachary Beers, the new Director of Marketing.

How many items will RYU introduce in its new backpack category?

RYU will introduce a 7-item backpack category as part of the campaign.

What marketing strategies will RYU use to promote its backpacks?

RYU will use PPC ads, a new landing page, and a storytelling campaign to promote their backpacks.