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RYU Apparel Inc. Announces the Appointment of International Business Woman Stefanie Crosby to its Board of Directors

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RYU Apparel Inc. has appointed Stefanie Crosby to its board of directors, seeking to enhance its growth initiatives and global outreach. Crosby, with extensive experience in corporate development through her firm Triumspear International, has a history of executing successful corporate strategies. Her background includes advising on mergers and acquisitions and working with various high-profile entities. CEO Cesare Fazari emphasized Crosby's potential to strengthen RYU's position as a global brand. RYU is known for its high-quality urban athletic apparel designed for peak performance.

Positive
  • Crosby's extensive experience in corporate development and strategic partnerships may facilitate RYU's growth initiatives.
  • Her background as a former Olympic-level athlete aligns with RYU's brand values, potentially enhancing brand authenticity and market appeal.
Negative
  • Concerns about the continuity and integration of new board members may affect strategic execution.
  • Uncertainties in market conditions and overall brand renewal could pose risks to achieving profitability and growth targets.

VANCOUVER, BC, Feb. 10, 2021 /PRNewswire/ - RYU Apparel Inc. (TSXV: RYU) (OTC: RYPPF) (FWB: RYAA) ("RYU" or the "Company"), a creator of award-winning urban athletic apparel, is pleased to welcome Ms. Stefanie Crosby to its board of directors.

Ms. Crosby brings a wealth of experience in corporate development to RYU. Through her company Triumspear International, she has executed corporate turn-a rounds, advised on cross-border mergers & acquisitions, developed business plans and strategies that have helped her clients achieve major corporate milestones.  She has developed projects and executed on initiatives through close strategic partnerships with various constituents that include government leaders, heads of state, captains of industry, executives, and worldwide family offices.

In addition to her work with Triumspear, Ms. Crosby is a consultant for Myseat Media, an innovative fan engagement platform where artists, celebrities, and athletes leverage their social media to generate recurring revenues while maintaining ownership of their data.  Ms. Crosby also works as a global sports advisory agent helping to solve key challenges for iconic brands.

Ms. Crosby holds an Executive MBA from John Molson School of Business in Montreal, Canada. She will work with RYU's board of directors and leadership team to develop and help implement RYU's strategic direction, financial strategies and global expansion. 

Ms. Crosby commented, "I am delighted to join RYU's board of directors. I look forward to leveraging my experience and contacts to help facilitate RYU's growth initiatives.  As a former Olympic-level athlete, I personally connect with the company's rich heritage of high-end performance products, sport-style innovation, and its culture of high achievement and integrity."

RYU CEO Cesare Fazari stated: "It is an honor to welcome Ms. Crosby to our board of directors.  Her international business connections, her sports and lifestyle branding expertise and her vision to help RYU become a global brand, makes her an important addition to our team."

About RYU Apparel

RYU Apparel (TSXV: RYU, PINK: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com. 

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements growth initiative and financing strategies, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the "RYU Studio" concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

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SOURCE RYU Apparel Inc.

FAQ

Who is Stefanie Crosby, and what is her role at RYU Apparel?

Stefanie Crosby has been appointed to RYU Apparel's board of directors, bringing her corporate development experience to help shape the company's strategic direction.

What experience does Stefanie Crosby bring to RYU Apparel?

Crosby has extensive experience in corporate turnarounds, cross-border M&A, and has worked with high-profile clients in various industries.

How might Crosby's appointment impact RYU Apparel's growth?

Her expertise and connections could facilitate RYU's growth initiatives and global expansion strategies.

What challenges could RYU face after appointing a new board member?

Challenges may include ensuring continuity in strategy execution and navigating uncertain market conditions that affect brand renewal and profitability.

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