RYU APPAREL INC - RYPPF STOCK NEWS

RYU Apparel Inc. has appointed Zachary Beers as its new Marketing Director, effective February 1, 2022. Beers, with over 10 years of experience, previously drove significant growth in direct-to-consumer revenue at Arc'teryx. He will lead RYU's omni-channel marketing strategy focusing on brand storytelling and digital-first initiatives. RYU aims to enhance consumer engagement and integrate its e-commerce and retail presence in line with its four-pillared growth strategy: brand, product, digital, and retail.

RYU Apparel Inc. (RYPPF) has reported significant growth in brand awareness and purchase intent due to increases in social media engagement. The company, which specializes in urban athletic apparel, is leveraging platforms like Facebook, Instagram, and Pinterest, achieving a remarkable 500% increase in Pinterest impressions in December. With nearly 70,000 followers across social media, RYU's strategy emphasizes video content and discovery. Under new Creative Director Jay Gundzik, RYU aims to broaden its brand appeal while fostering consumer loyalty through engaging online experiences.

RYU Apparel Inc. (RYPPF) reported a significant 304% increase in sales, totaling $313,986 for the three months ending September 30, 2021. Despite global supply chain challenges, the company demonstrates strong performance with USA retail sales up 199% and a 320% increase in wholesale business. They have launched a sustainable growth strategy and expanded retail presence in key markets. The CEO expressed confidence in future growth, supported by an increase in customer acquisitions and a successful eCommerce strategy.

RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF) has launched a new video campaign celebrating skateboarding and showcasing its apparel designed with Canada Skateboard's elite athletes. Capturing the spirit of skateboarding across three continents, the video highlights inclusivity within the community. Limited-edition hoodies and t-shirts inspired by Canada's nature will be available in RYU's Vancouver and Toronto locations and on their website. RYU continues to support the Canada Skateboard team as they prepare for the upcoming Paris 2024 Olympics.

RYU Apparel Inc. (OTCQB: RYPPF) announced the launch of its inaugural direct marketing catalogue on November 8, 2021, aimed at increasing customer exposure across the USA. This initiative follows notable events like RYU supplying uniforms for the Canadian skateboarding team at the Tokyo Olympics and collaborating with the NFL Alumni Academy. The catalogue strategy aligns with RYU's sustainable growth plan and is supported by research indicating a resurgence in catalogue marketing, with consumer response rates rising by 170%. COO Rob Blair highlights the catalogue's role in enhancing customer engagement.

RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF) has announced significant advancements in its omni-channel strategy, which is a critical component of its four-pillar growth model. The company reported a dramatic 279% increase in Canadian retail point of sale (POS) and a 287% increase in the USA. Notably, eCommerce conversion rates surged by 86%, with customer acquisition costs achieving a milestone of $45. RYU is also expanding its retail footprint, focusing on a new sales strategy set for a 2023 launch, targeting $1,500-$2,500 sales per sq. ft. and aiming for over 70% gross margins.

RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF) has announced a marketing partnership with The Wall Trainer, introducing a new brand campaign titled "Movement Matters." RYU will supply training gear to 250 social media influencers, enhancing brand visibility. Additionally, RYU will design exclusive apparel for The Wall Trainer, set for release in 2022. This collaboration capitalizes on the growing influencer marketing trend, with businesses earning an average of $6.50 for every $1 spent. The partnership aligns with RYU's strategic initiatives to drive sales and growth.

RYU Apparel Inc. (TSXV: RYU, OTC: RYPPF) has launched its first collection of technical high-performance apparel for the NFL Alumni Academy's athletes and coaches. This partnership will see over 60 players trained and placed with NFL teams. The exclusive collection includes training gear, branded clothing, and accessories, aiming to enhance performance and brand visibility. RYU CEO, Cesare Fazari, emphasized the strategic importance of the collaboration, aligning RYU's ethos with elite athletes. This initiative also involves co-branded campaigns and participation in NFL Alumni golf tournaments.