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Rackspace Technology Launches Adaptive Cloud Manager to Support Rapid Growth of Hybrid Cloud Deployments

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Rackspace Technology (NASDAQ: RXT) has launched Adaptive Cloud Manager, a proprietary solution built on Microsoft Azure Arc technology. This new offering creates a centralized dashboard for managing hybrid cloud environments, improving observability, licensing efficiency, and security monitoring across private and public cloud workloads. The solution streamlines customer onboarding to hybrid architectures with Microsoft Azure through automated services, helping optimize datacenter footprints and Operating Expenses (OpEx) by facilitating workload migration to Azure.

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Positive

  • Launch of new proprietary solution for hybrid cloud management
  • Strategic partnership with Microsoft Azure enhancing service offerings
  • Potential for customer OpEx reduction through workload optimization
  • Global availability of the new service

Negative

  • None.

Insights

The launch of Adaptive Cloud Manager represents an incremental product enhancement rather than a significant revenue driver for Rackspace. While the solution leverages Microsoft Azure Arc technology to improve hybrid cloud management, it primarily serves as a feature addition to Rackspace's existing service portfolio. The platform aims to streamline operations and potentially reduce costs through better license management and workload optimization, but the impact on Rackspace's bottom line is likely to be modest.

The solution addresses growing market demand for simplified hybrid cloud management tools, as organizations increasingly adopt mixed infrastructure environments. However, Rackspace faces intense competition in this space from major cloud providers and specialized management platforms. The partnership with Microsoft Azure provides credibility but doesn't guarantee significant market share gains in the competitive cloud management space.

New offering integrates hybrid cloud information in a centralized location to improve observability, licensing efficiency, and security monitoring across workloads

SAN ANTONIO, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Rackspace Technology® (NASDAQ: RXT), a leading hybrid, multicloud, and AI technology services company, today announced the launch of Rackspace Technology Adaptive Cloud Manager, a proprietary solution built by leveraging Microsoft Azure Arc technology with Rackspace services automation to onboard customers to hybrid cloud architectures with Microsoft Azure.   

By integrating hybrid cloud information into a centralized dashboard, Rackspace Adaptive Cloud Manager improves observability, licensing efficiency, and security monitoring across workloads in both private and public cloud environments while making it easier to onboard customers into hybrid architectures. The proprietary technology streamlines and supports hybrid cloud workloads by helping Rackspace successfully deliver and manage cloud services to on-premises customers to Microsoft Azure with automation techniques to help customers successfully migrate to Microsoft Azure.

“Rackspace Adaptive Cloud Manager enables us to seamlessly build hybrid cloud environments for our customers across private and public cloud architectures,” said D K Sinha, President Public Cloud, Rackspace Technology. “This new offering is available globally and supports hybrid cloud deployments to Microsoft Azure.

As part of Rackspace Technology’s datacenter strategy for customers, datacenter footprints and Operating Expenses (OpEx) can be optimized by moving workloads to Azure for hybrid architectures.

“As a private and public cloud leader, this initiative underscores our commitment to innovation and helping customers build and optimize hybrid cloud architectures while streamlining and managing workloads in a centralized fashion,” said David Smith, Microsoft Global Partner Manager, Microsoft.

Click here to learn more about Rackspace Adaptive Cloud Manager.

About Rackspace Technology
Rackspace Technology is a leading end-to-end, hybrid, multicloud, and AI solutions company. We can design, build, and operate our customers' cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.

Media Contact: Natalie Silva, publicrelations@rackspace.com  


FAQ

What is Rackspace Technology's (RXT) new Adaptive Cloud Manager?

Rackspace Adaptive Cloud Manager is a proprietary solution built on Microsoft Azure Arc technology that provides centralized management of hybrid cloud environments, improving observability, licensing efficiency, and security monitoring across workloads.

How does Rackspace's (RXT) Adaptive Cloud Manager benefit customers?

It helps customers optimize datacenter footprints and Operating Expenses by facilitating workload migration to Azure, providing centralized management, and improving security monitoring and licensing efficiency across hybrid cloud environments.

When did Rackspace Technology (RXT) launch the Adaptive Cloud Manager?

Rackspace Technology launched the Adaptive Cloud Manager on November 20, 2024.
Rackspace Technology, Inc.

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