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Rackspace Technology Announces Offer to Drive Rapid Migrations to AWS

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Rackspace Technology (NASDAQ: RXT) has launched the Rackspace Rapid Migration Offer (RRMO) to expedite data center migrations to Amazon Web Services (AWS). This comprehensive service includes:

1. Migration planning
2. Landing zone setup
3. Migration execution
4. 24/7/365 Day 2 cloud operations support

RRMO features a fixed per-VM pricing model and includes a two-month trial of Rackspace Modern Operations. The offer is designed to minimize business risks, disruption, and downtime during migration. Key benefits include simplified pricing, a complete migration package, and enhanced rehosting functionality. The service is now available in the AWS Marketplace for customers deploying 100 VMs or more.

Rackspace Technology (NASDAQ: RXT) ha lanciato l'Offerta di Migrazione Rapida Rackspace (RRMO) per accelerare le migrazioni dei centri dati verso Amazon Web Services (AWS). Questo servizio completo include:

1. Pianificazione della migrazione
2. Configurazione dell'area di atterraggio
3. Esecuzione della migrazione
4. Supporto operativo cloud Day 2 disponibile 24 ore su 24, 7 giorni su 7, 365 giorni all'anno

RRMO presenta un modello di pricing fisso per VM e include una prova di due mesi delle Operazioni Moderne Rackspace. L'offerta è progettata per ridurre al minimo i rischi aziendali, le interruzioni e i tempi di inattività durante la migrazione. I principali vantaggi includono prezzi semplificati, un pacchetto di migrazione completo e funzionalità di ri-hosting migliorate. Il servizio è ora disponibile nel Marketplace AWS per i clienti che dispongono di 100 VM o più.

Rackspace Technology (NASDAQ: RXT) ha lanzado la Oferta de Migración Rápida de Rackspace (RRMO) para acelerar las migraciones de centros de datos a Amazon Web Services (AWS). Este servicio integral incluye:

1. Planificación de la migración
2. Configuración de la zona de aterrizaje
3. Ejecución de la migración
4. Soporte operativo en la nube Day 2 disponible 24/7/365

RRMO cuenta con un modelo de precios fijo por VM e incluye una prueba de dos meses de las Operaciones Modernas de Rackspace. La oferta está diseñada para minimizar los riesgos empresariales, las interrupciones y el tiempo de inactividad durante la migración. Los beneficios clave incluyen precios simplificados, un paquete completo de migración y funcionalidades mejoradas de rehosting. El servicio ya está disponible en el Marketplace de AWS para clientes que implementen 100 VMs o más.

랙스페이스 테크놀로지(NASDAQ: RXT)는 아마존 웹 서비스(AWS)로 데이터 센터 이주를 가속화하는 랙스페이스 신속 이주 제안(RRMO)을 출시했습니다. 이 포괄적인 서비스에는 다음이 포함됩니다:

1. 이주 계획
2. 착륙 영역 설정
3. 이주 실행
4. 연중무휴 24/7/365 클라우드 운영 지원

RRMO는 VM당 고정 가격 모델을 제공하며, 랙스페이스 현대 운영의 두 달 무료 평가판이 포함됩니다. 이 제안은 이주 중 비즈니스 위험, 중단 및 다운타임을 최소화하기 위해 설계되었습니다. 주요 이점으로는 간소화된 가격, 완전한 이주 패키지 및 향상된 리호스팅 기능이 포함됩니다. 이 서비스는 100개 이상의 VM을 배포하는 고객을 위해 AWS 마켓플레이스에서 지금 이용 가능합니다.

Rackspace Technology (NASDAQ: RXT) a lancé l'Offre de Migration Rapide Rackspace (RRMO) pour accélérer les migrations de centres de données vers Amazon Web Services (AWS). Ce service complet comprend :

1. Planification de la migration
2. Configuration de la zone d'atterrissage
3. Exécution de la migration
4. Support opérationnel cloud Day 2 disponible 24 heures sur 24, 7 jours sur 7, 365 jours par an

RRMO propose un modèle de tarification fixes par VM et inclut un essai de deux mois des Opérations Modernes Rackspace. L'offre est conçue pour minimiser les risques commerciaux, les interruptions et le temps d'arrêt pendant la migration. Les principaux avantages comprennent des prix simplifiés, un package de migration complet et des fonctionnalités améliorées de ré-hébergement. Le service est désormais disponible sur le marché AWS pour les clients déployant 100 VMs ou plus.

Rackspace Technology (NASDAQ: RXT) hat das Rackspace Rapid Migration Offer (RRMO) ins Leben gerufen, um Datenzentrum-Migrationen zu Amazon Web Services (AWS) zu beschleunigen. Dieser umfassende Service umfasst:

1. Migrationsplanung
2. Einrichtungszone einrichten
3. Migration durchführen
4. 24/7/365 Unterstützung für Cloud-Betrieb der zweiten Tagesordnung

RRMO bietet ein festes Preis-Modell pro VM und beinhaltet eine zweimonatige Testphase von Rackspace Modern Operations. Das Angebot ist darauf ausgelegt, Geschäftsrisiken, Störungen und Ausfallzeiten während der Migration zu minimieren. Zu den Hauptvorteilen zählen vereinfachte Preise, ein vollständiges Migrationspaket und verbesserte Rehosting-Funktionalitäten. Der Service ist jetzt im AWS Marketplace für Kunden verfügbar, die 100 VMs oder mehr bereitstellen.

Positive
  • Launch of comprehensive Rackspace Rapid Migration Offer (RRMO) for AWS migrations
  • Fixed per Virtual Machine (VM) pricing model for simplified cost structure
  • Includes two-month trial of Rackspace Modern Operations for post-migration support
  • Partnership with RiverMeadow Software and MontyCloud for enhanced migration and operations capabilities
  • Availability in AWS Marketplace for customers deploying 100 VMs or more
Negative
  • None.

Insights

The Rackspace Rapid Migration Offer (RRMO) is a strategic move to capitalize on the growing demand for cloud migration services. By partnering with AWS, RiverMeadow and MontyCloud, Rackspace is positioning itself as a one-stop solution for enterprises looking to migrate to AWS. The offer's fixed per-VM pricing and comprehensive service package address key pain points in cloud migration, potentially accelerating adoption rates.

The inclusion of a two-month trial for Day 2 operations is a clever way to showcase Rackspace's ongoing value proposition, potentially leading to long-term service contracts. However, the success of this offer will largely depend on Rackspace's ability to deliver seamless migrations and demonstrate clear ROI for clients during the trial period.

While the RRMO could drive new business for Rackspace, the financial impact remains uncertain without specific pricing or revenue projections. The partnership with AWS for zero-cost options through partner funding is intriguing, potentially allowing Rackspace to offer competitive pricing while maintaining margins. However, this also suggests thin margins on the initial migration services.

The real value for Rackspace likely lies in the potential for long-term recurring revenue from Day 2 operations services after the two-month trial. Investors should monitor customer retention rates post-trial and the average revenue per migrated VM to gauge the offer's financial success. The partnership with AWS could also lead to increased market share in the competitive cloud services sector.

The RRMO's comprehensive approach, including pre-migration assessment, execution and post-migration support, addresses critical challenges in enterprise cloud adoption. The prescriptive Landing Zone leveraging AWS Landing Zone Accelerator should enhance security and governance, important for enterprise clients. The inclusion of OS modernization during migration is a significant value-add, potentially reducing technical debt and improving performance.

However, the success of this offer hinges on Rackspace's ability to scale operations efficiently. Managing complex migrations for multiple clients simultaneously could strain resources. The partnership with RiverMeadow and MontyCloud suggests Rackspace is leveraging external expertise to mitigate this risk, but effective coordination will be key. The 24/7/365 support commitment is ambitious and will require robust operational infrastructure to deliver consistently.

Offer includes all-encompassing services including migration planning, landing zone, migration, and Day Two Cloud Operations with 24x7x365 monitoring and incident response

SAN ANTONIO, Texas, Sept. 17, 2024 (GLOBE NEWSWIRE) -- Rackspace Technology® (NASDAQ: RXT), a leading hybrid, multicloud, and AI technology services company, today announced the launch of Rackspace Rapid Migration Offer (RRMO) designed to expedite data center migrations to Amazon Web Services (AWS). The Rackspace Rapid Migration Offer (RRMO) provides everything an organization needs to accelerate its move to the cloud.

RRMO provides a comprehensive suite of services encompassing migration planning, landing zone setup, migration execution, and 24x7x365 Day 2 cloud operations support with monitoring and incident response. This unique offer provides engineering and architectural support from Rackspace Technology, along with RiverMeadow Software Inc., a leader in Workload Mobility Automation and Services, and MontyCloud, an autonomous cloud operations platform company. RRMO delivers this all-encompassing migration solution with a seamless experience for customers to accelerate migrations to AWS.

RRMO also includes a two-month trial for Day 2 cloud operations as additional support post-migration through the Rackspace Modern Operations service. Customers will receive 24x7x365 monitoring and incident response, access to on-demand cloud engineers, break-fix support, technical reviews, and more.

"Post-migration support is a frequent request from customers, and we've built that in, so it's one less thing our customers need to map out. This offer encompasses everything an organization needs to successfully support a migration to AWS while minimizing business risks, disruption, and downtime,” said D K Sinha, President of Public Cloud, Rackspace Technology. "The Rackspace partnership with AWS is allowing us to provide this offer with zero-cost options for qualified customers through AWS partner funding.”

RRMO Key Benefits

  • Simple fixed per Virtual Machine (VM) pricing

  • The whole migration package: everything needed from start to finish to quickly migrate a set of workloads or applications to AWS

  • Eliminates up-front ambiguity around costs, duration, and migration velocity

  • Provides customers the ability to exit a data center quickly

  • Enterprise-grade prescriptive Landing Zone that leverages AWS Landing Zone Accelerator adhering to the AWS Well-Architected Framework

  • Enhanced rehosting functionality includes, but is not limited to, modernizing the operating system (OS), OS conversion, etc.

  • Post-migration application validation

  • Two-month trial of Rackspace Modern Operations with crucial Day 2 support

  • Unlocks additional AWS ISV funding

RRMO Phases
Rapid Assess: Complimentary migration assessment with a Solution Architect to capture high-level migration details and scope, review Rackspace services, capabilities, and migration strategies, and determine eligibility for this prescriptive offer or if a more bespoke approach is better suited.

Mobilize: Conduct deep discovery and migration planning workshops and develop the foundation (Landing Zone) that your environment will use and be governed by.

Migrate & Modernize: Execute the migration by rehosting workloads to AWS Elastic Compute Capacity (EC2) instances according to the agreed-upon migration plan. Based on discovery findings, OS modernization is also available to upgrade workloads to newer OS versions, all within one fluid motion. OS modernization done as part of your migration reduces your costs, increases your ROI, and potentially reduces risk if you are operating on legacy OS or SQL versions.

Operate: Day 2 operations tooling to align your environment to best practices. The Operate Phase includes a Well-Architected Framework Review (WAFR) scan once onboarded onto Rackspace Modern Operations as part of an included two-month trial, which the customer may cancel or continue with after the trial ends.

"RiverMeadow Software is excited to be an integral part of the Rackspace Rapid Migration Offering (RRMO),” said Seth Pickett, Vice President of Sales at RiverMeadow Software. "This solution brings best-of-breed AWS partners together to help customers achieve migrations at speed and scale, covering the full workload migration lifecycle from assessment to planning to execution to Day 1 and 2 operations, all delivered seamlessly to the AWS Cloud."

“We are thrilled to be part of Rackspace Rapid Migration Offering (RRMO) alongside Rackspace Technology and RiverMeadow,” said Mitchell Ivanicki, Senior Director of GTM for MontyCloud. “Rackspace and MontyCloud have identified thousands of instances where customers can improve performance, security, and costs. Now with RRMO, we bring automation to help manage, operate, and optimize Day 2 operations on Day 1. Customers will spend more time innovating than operating.”

RRMO is now available in the AWS Marketplace to support customers deploying 100 VMs or more and includes a two-month free trial of Rackspace Modern Operations with simple fixed pricing, an enterprise-grade prescriptive Landing Zone leveraging AWS Landing Zone Accelerator, and industry-leading Day 2 operations tooling via MontyCloud.

About Rackspace Technology
Rackspace Technology is a leading end-to-end, hybrid, multicloud, and AI solutions company. We can design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.

Media Contact: Natalie Silva, publicrelations@rackspace.com


FAQ

What is the Rackspace Rapid Migration Offer (RRMO) for AWS announced by Rackspace Technology (RXT)?

RRMO is a comprehensive service designed to expedite data center migrations to AWS. It includes migration planning, landing zone setup, migration execution, and 24/7/365 Day 2 cloud operations support with monitoring and incident response.

What are the key benefits of Rackspace Technology's (RXT) Rapid Migration Offer for AWS?

Key benefits include simple fixed per-VM pricing, a complete migration package, elimination of cost and duration ambiguity, quick data center exit, enterprise-grade landing zone, enhanced rehosting functionality, and a two-month trial of Rackspace Modern Operations.

How does Rackspace Technology (RXT) structure the phases of its Rapid Migration Offer for AWS?

RRMO is structured in four phases: 1) Rapid Assess for migration scoping, 2) Mobilize for deep discovery and planning, 3) Migrate & Modernize for execution, and 4) Operate for Day 2 operations and best practices alignment.

What partnerships has Rackspace Technology (RXT) formed for its Rapid Migration Offer to AWS?

Rackspace Technology has partnered with RiverMeadow Software Inc. for workload mobility automation and services, and MontyCloud for autonomous cloud operations platform support in delivering the RRMO solution.

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