Rumble Joins X to Sue Advertising Cartel that Allegedly Conspired to Withhold Digital Advertising Revenue
Rumble (NASDAQ:RUM), a video-sharing platform and cloud services provider, has joined X in filing antitrust lawsuits against an alleged advertising cartel. The suit, filed in the U.S. District Court for the Northern District of Texas, names the World Federation of Advertisers (WFA), WPP, and GroupM Worldwide as defendants. The lawsuit alleges a conspiracy to withhold advertising revenue from Rumble and other digital media platforms through the Global Alliance for Responsible Media (GARM) initiative.
The complaint argues that GARM established arbitrary content standards used to perpetrate an advertiser boycott against Rumble and others. Rumble seeks a declaration of illegal conduct, a permanent injunction, damages, and legal fees. The U.S. House Judiciary Committee is also investigating this matter, with a July interim report suggesting the conduct is likely illegal under antitrust laws.
Rumble (NASDAQ:RUM), una piattaforma di condivisione video e fornitore di servizi cloud, ha unito le forze con X per presentare cause antitrust contro un presunto cartello pubblicitario. La causa, depositata nel Tribunale Distrettuale degli Stati Uniti per il Distretto Settentrionale del Texas, nomina i World Federation of Advertisers (WFA), WPP e GroupM Worldwide come imputati. La causa denuncia una cospirazione per trattenere i ricavi pubblicitari da Rumble e altre piattaforme di media digitale attraverso l'iniziativa Global Alliance for Responsible Media (GARM).
Il ricorso sostiene che GARM ha stabilito standard di contenuto arbitrari usati per perpetuare un boicottaggio pubblicitario contro Rumble e altri. Rumble chiede una dichiarazione di comportamento illegale, un'ingiunzione permanente, danni e spese legali. Anche la Commissione Giustizia della Camera dei Rappresentanti degli Stati Uniti sta indagando su questa questione, con un rapporto provvisorio di luglio che suggerisce che il comportamento è probabilmente illegale secondo le leggi antitrust.
Rumble (NASDAQ:RUM), una plataforma de intercambio de videos y proveedor de servicios en la nube, ha unido fuerzas con X para presentar demandas antimonopolio contra un presunto cartel publicitario. La demanda, presentada en el Tribunal de Distrito de EE. UU. para el Distrito Norte de Texas, nombra a la Federación Mundial de Anunciantes (WFA), WPP y GroupM Worldwide como acusados. La demanda alega una conspiración para retener los ingresos publicitarios de Rumble y otras plataformas de medios digitales a través de la iniciativa Alianza Global por los Medios Responsables (GARM).
La denuncia argumenta que GARM estableció estándares de contenido arbitrarios utilizados para perpetuar un boicot publicitario contra Rumble y otros. Rumble busca una declaración de conducta ilegal, una orden de restricción permanente, daños y honorarios legales. El Comité Judicial de la Cámara de Representantes de EE. UU. también está investigando este asunto, con un informe preliminar de julio que sugiere que la conducta es probablemente ilegal bajo las leyes antimonopolio.
Rumble (NASDAQ:RUM), 비디오 공유 플랫폼이자 클라우드 서비스 제공업체가 X와 함께 반독점 소송을 제기했다는 의혹이 있는 광고 카르텔을 상대로 제기되었습니다. 이 소송은 텍사스 북부 지방법원에 제출되었으며, 세계 광고 연맹(WFA), WPP, GroupM Worldwide를 피고로 지명하고 있습니다. 소송은 Rumble 및 기타 디지털 미디어 플랫폼으로부터 광고 수익을 withholding하는 음모를 주장하고 있습니다. 이 음모는 책임 있는 미디어를 위한 글로벌 연합(GARM) 이니셔티브를 통해 이루어졌다고 주장합니다.
소송서는 GARM이 Rumble 및 다른 매체에 대한 광고 보이콧을 조장하는 데 사용된 자의적인 콘텐츠 기준을 설정했다고 주장합니다. Rumble은 불법행위에 대한 선언, 항구적인 금지명령, 손해배상 및 법적 비용을 요구하고 있습니다. 미국 하원 사법위원회 또한 이 문제를 조사 중이며, 7월의 중간 보고서는 이 행위가 반독점법에 따라 불법일 가능성이 높다고 제안하고 있습니다.
Rumble (NASDAQ:RUM), une plateforme de partage de vidéos et fournisseur de services cloud, a rejoint X dans le dépôt de poursuites antitrust contre un prétendu cartel publicitaire. La plainte, déposée au tribunal de district des États-Unis pour le district nord du Texas, mentionne la Fédération mondiale des annonceurs (WFA), WPP et GroupM Worldwide comme défendeurs. La plainte allègue une conspiration visant à retenir les revenus publicitaires de Rumble et d'autres plateformes de médias numériques par le biais de l'initiative Alliance mondiale pour des médias responsables (GARM).
La plainte soutient que GARM a établi des normes de contenu arbitraires utilisées pour perpétuer un boycott publicitaire contre Rumble et d'autres. Rumble sollicite une déclaration de comportement illégal, une injonction permanente, des dommages-intérêts et des frais juridiques. Le comité judiciaire de la Chambre des représentants des États-Unis enquête également sur cette affaire, un rapport intérimaire de juillet suggérant que la conduite est probablement illégale en vertu des lois antitrust.
Rumble (NASDAQ:RUM), eine Video-Sharing-Plattform und Cloud-Dienstleister, hat X beigetreten, um Antitrust-Klagen einzureichen gegen ein angebliches Werbekartell. Die Klage wurde beim US-Bezirksgericht für den nordlichen Bezirk Texas eingereicht und benennt die Weltverband der Werber (WFA), WPP und GroupM Worldwide als Beklagte. Die Klage behauptet eine Verschwörung, um Werbeeinnahmen von Rumble und anderen digitalen Medienplattformen über die Global Alliance for Responsible Media (GARM) Initiative zurückzuhalten.
Die Beschwerde argumentiert, dass GARM willkürliche Inhaltsstandards etabliert hat, die verwendet wurden, um einen Werbekunden-Boykott gegen Rumble und andere durchzuführen. Rumble fordert eine Erklärung illegalen Verhaltens, eine dauerhafte Unterlassungsverfügung, Schadensersatz und Rechtskosten. Der Justizausschuss des US-Repräsentantenhauses untersucht ebenfalls diese Angelegenheit, wobei ein Zwischenbericht aus dem Juli darauf hinweist, dass das Verhalten voraussichtlich illegal nach Antitrust-Gesetzen ist.
- Rumble is taking proactive legal action to address alleged unfair practices in digital advertising
- The lawsuit aligns with an ongoing U.S. House Judiciary Committee investigation, potentially adding credibility to Rumble's claims
- If successful, the lawsuit could lead to improved advertising revenue for Rumble and other digital platforms
- Rumble is facing challenges in securing advertising revenue due to alleged industry collusion
- The lawsuit indicates potential financial losses for Rumble due to advertising boycotts
- Legal proceedings may result in significant expenses for Rumble
Insights
This lawsuit represents a significant legal challenge to the digital advertising ecosystem. The allegations of antitrust violations against major players like WFA and WPP could have far-reaching implications for the industry. The involvement of the U.S. House Judiciary Committee adds weight to Rumble's claims, potentially increasing scrutiny on GARM's practices.
If successful, this lawsuit could reshape how digital advertising is distributed across platforms, potentially benefiting smaller players like Rumble. However, the legal battle will likely be protracted and complex, given the defendants' resources and the intricate nature of digital advertising markets. Investors should monitor this case closely, as its outcome could significantly impact Rumble's
This legal action by Rumble is a bold strategic move that could have significant financial implications. If successful, it could open up new
Investors should consider the potential upside of increased ad revenue if Rumble prevails, balanced against the costs of litigation and potential reputational risks. The lawsuit's outcome could also affect Rumble's relationships with advertisers and agencies, which are important for its growth. While the stock may see some volatility due to this news, the long-term financial impact remains uncertain and will depend on the court's decision and any subsequent industry changes.
This lawsuit highlights the growing tensions in the digital advertising market between established players and emerging platforms. Rumble's action could catalyze a broader industry shift, potentially leading to more diverse ad spend distribution. If successful, it may level the playing field for smaller platforms, allowing them to compete more effectively for ad dollars.
However, the lawsuit also risks alienating some advertisers who prioritize brand safety. The market will be watching closely to see how advertisers and agencies respond to these allegations. A positive outcome for Rumble could lead to increased
LONGBOAT KEY, Fla., Aug. 06, 2024 (GLOBE NEWSWIRE) -- Rumble (NASDAQ:RUM), the video-sharing platform and cloud services provider, announced that it has joined the social media platform X to file antitrust lawsuits alleging a conspiracy to withhold advertising revenue from Rumble and other digital media platforms.
In its filing in the U.S. District Court for the Northern District of Texas, Rumble named as defendants the World Federation of Advertisers (WFA), as well as the advertising agency WPP and its subsidiary GroupM Worldwide.
The conspiracy centers around an initiative called the Global Alliance for Responsible Media (GARM), created by the WFA, that established arbitrary standards for the content on digital platforms where its members may want to advertise. GARM used those one-size-fits-all standards to perpetrate an advertiser boycott against Rumble and other platforms. The suit also notes that GARM has vast reach since it counts the six largest ad agency holding companies among its members, including defendant WPP.
“The brand safety standards set by advertisers and their ad agencies should succeed or fail in the marketplace on their own merits and not through the coercive exercise of market power,” Rumble’s complaint reads. “All of this illegal conduct is done at the expense of platforms, content creators, and their users, as well as the agencies’ own advertiser clients who pay more for ads as a result of their collusion.”
The unlawful conduct alleged by Rumble is also the subject of an ongoing investigation by the U.S. House Judiciary Committee in Congress. An interim committee staff report issued in July found that the way GARM has operated in this regard “is likely illegal under the antitrust laws and threatens fundamental American freedoms.”
Rumble is seeking a declaration that the defendants’ conduct is illegal, a permanent injunction against the continued conduct, damages, interest, and legal fees, among other relief.
ABOUT RUMBLE
Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com.
Contact: press@rumble.com
FAQ
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