RRD Launches Comprehensive Solution for In-Store Marketing, Customized for Growing Retailers

Rhea-AI Summary

R.R. Donnelley & Sons Company (RRD) has launched Onsite Marketing Services, aimed at aiding retailers in managing their store signage and fixture solutions. This service supports small and mid-sized retailers by offering a comprehensive marketing solution that includes installation, procurement, and site audits. Toni Thompson, President of RRD Retail Solutions, emphasized that the pandemic has heightened the need for efficient store communications. The offering includes certified installers and is poised to benefit various retail sectors such as quick-serve restaurants and grocery stores.

Positive

• Launch of Onsite Marketing Services enhances support for retailers' marketing needs.
• Service reduces burden on marketing teams, improving brand compliance.
• Access to certified installers and nationwide reach for project execution.

Negative

• None.

R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications services, today announced the launch of a comprehensive solution, Onsite Marketing Services, which enables retailers to seamlessly manage the design, ideation, procurement, and installation of store signage and fixture solutions.

Ideal for growing retailers with a network of regional locations, vehicles, and/or franchisees, RRD’s solution offers retailers access to a full suite of in-sync, in-store marketing support, including managing installation, permanent/semi-permanent procurement, site surveys, and store audits. Small staff sizes, multiple vendors, and nonconforming store profiles pose significant barriers for retailers to achieve their marketing vision. By working directly with RRD’s local and regional resources able to manage, coordinate, and schedule signage deployment and setup, the solution effectively reduces the burden on both marketing teams and store associates while improving brand compliance and enhancing the in-store experience.

“Throughout the pandemic, store communications and compliance have become increasingly important as retailers seek to communicate new messages to consumers, from social distancing and other safety measures to new methods of shopping like curbside pickup,” said Toni Thompson, President, RRD Retail Solutions. “Managing the evolving market demands and accelerated tempo for new signage can be challenging for small and mid-sized retailers. This solution leverages our scale to better serve localized needs, saving time and money without sacrificing quality or reliability, and while maintaining existing vendor relationships.”

Onsite Marketing Services offers access to certified installers and nationwide reach to support full project execution - from individual store preparation to onsite implementation and post-installation reporting and tracking. Multiple retail sectors can benefit from this solution, including quick-serve restaurants, home improvement stores, automotive dealerships, hospitality properties, grocery/convenience stores and more.

For more information about RRD’s Onsite Marketing Services, visit rrd.com/retail-solutions.

About RRD

RRD is a leading global provider of multichannel business communications services and marketing solutions. With 30,000 clients and 33,000 employees across 28 countries, RRD offers the industry’s most comprehensive offering of solutions designed to help companies—from Main Street to Wall Street—optimize customer engagement and streamline business operations across the complete customer journey. RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to create, manage, deliver, and optimize their marketing and business communications strategies.

For more information, visit the Company's web site at www.rrd.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210525005889/en/

FAQ

What is RRD's Onsite Marketing Services?

Onsite Marketing Services is a comprehensive solution by RRD designed to help retailers manage store signage and fixture solutions efficiently.

How does RRD's new service benefit retailers?

It eases the management of marketing needs, provides access to certified installers, and enhances brand compliance.

Which retail sectors can benefit from RRD's Onsite Marketing Services?

Various sectors including quick-serve restaurants, home improvement stores, automotive dealerships, and grocery stores can utilize this service.

What prompted RRD to launch Onsite Marketing Services?

The launch was driven by increased demand for effective store communications during the pandemic.

When was RRD's Onsite Marketing Services announced?

Onsite Marketing Services was announced on May 25, 2021.