RRD Aligns Communications Solution for Nonprofit Sector, Maximizing Donor Acquisition and Lifetime Value

Rhea-AI Summary

R.R. Donnelley & Sons Company (RRD) announced the launch of a new omnichannel offering aimed at enhancing communication for nonprofit organizations. This initiative addresses the evolving needs of nonprofits to engage donors effectively amid ongoing challenges in charitable giving. The solution includes creative development, digital marketing support, and resources for targeted campaigns. RRD's experience is positioned to strengthen relationships between nonprofits and their supporters, ultimately enhancing the lifetime value of these connections.

Positive

• Launch of an omnichannel offering tailored for the nonprofit sector.
• Includes a comprehensive suite of services like creative development and digital marketing support.
• Aims to enhance donor engagement and retention, potentially driving revenue growth.

Negative

• The ongoing challenges in charitable giving may affect the implementation and success of the new services.

Nonprofit organizations can gain the agility necessary to establish community trust and strengthen relationships through effective outreach initiatives

CHICAGO--(BUSINESS WIRE)-- R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today announced the launch of an omnichannel offering designed to meet the nonprofit industry’s need for elevated communications agility that maximizes the value of each touchpoint along the donor-member journey.

As the pandemic continues, nonprofit organizations must reevaluate how they acquire and engage donors as well as seek operational efficiencies. As charitable giving challenges persist, the pressure is on to communicate to donors and members — both new and renewing — through a personalized approach.

To support this audience-driven expectation, RRD has mobilized to offer a specialized set of solutions designed to perform as an extension of marketing and business support teams. Initiated by a strategic discovery process, the formation of this solution includes an alignment of the following services:

• Creative and content development fueled by Alchemy by RRD℠, a one-stop global creative studio
• Full-service digital marketing support led by RRD’s platform-agnostic expertise and long-standing email service provider partnerships
• Commercial print and direct mail resources to effectively test and execute highly targeted, event-triggered campaigns

“In person, at the mailbox, or online — a nonprofit’s pursuit to engage, acquire, and retain a donor or member can take a variety of paths,” said John Pecaric, President of RRD Marketing Solutions and Business Services. “The challenge lies in making each and every touchpoint along that journey count.”

Pecaric adds, “RRD’s experience within the nonprofit industry continues to help our clients hone efficient and effective marketing and communications strategies that drive connection on a personal, more meaningful level. The end result: stronger, lasting relationships that produce greater lifetime value.”

For more information about RRD’s well-established commitment to the nonprofit industry, visit rrd.com/nonprofit.

About RRD

RRD is a leading global provider of multichannel business communications services and marketing solutions. With 30,000 clients and 33,000 employees across 28 countries, RRD offers the industry’s most comprehensive offering of solutions designed to help companies—from Main Street to Wall Street—optimize customer engagement and streamline business operations across the complete customer journey. RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to create, manage, deliver, and optimize their marketing and business communications strategies.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211215005251/en/

Katie O’Rourke

Director, RRD Corporate Communications

media.info@rrd.com

312.326.7168

Source: R.R. Donnelley & Sons Company

FAQ

What is RRD's new omnichannel offering for nonprofits?

RRD's omnichannel offering is designed to enhance communications and engagement strategies for nonprofit organizations, helping them connect more effectively with donors.

How does RRD plan to support nonprofits with its new services?

RRD will provide creative development, digital marketing expertise, and targeted campaign resources to help nonprofits engage and retain donors.

What are the expected impacts of RRD's offerings on nonprofit organizations?

The offerings are expected to improve donor engagement and increase lifetime value through personalized communication strategies.

When was RRD's omnichannel offering announced?

RRD announced its omnichannel offering in a press release dated December 15, 2021.

What challenges do nonprofits face that RRD aims to address?

Nonprofits face challenges in acquiring and engaging donors amidst pressures from changing charitable giving landscapes due to the pandemic.