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Luma Financial Technologies and iPipeline Collaborate to Streamline Annuity and Life Insurance Solutions for Financial Advisors and Agents

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Luma Financial Technologies and iPipeline have announced a strategic collaboration to create an integrated solution for the life insurance and annuities industry. The partnership combines Luma's platform with iPipeline's AFFIRM® system to streamline workflows for BGAs, IMOs, and broker-dealers.

The integrated solution offers comprehensive tools including error-free applications, e-signatures, and customizable configurations. It provides a unified order entry interface, standardized carrier products, and carrier-managed product rules and forms, all accessible through a single platform. The collaboration aims to enhance efficiency in the annuity and life insurance sales process while ensuring regulatory compliance.

Luma Financial Technologies e iPipeline hanno annunciato una collaborazione strategica per creare una soluzione integrata per l'industria delle assicurazioni vita e delle rendite. L'accordo combina la piattaforma di Luma con il sistema AFFIRM® di iPipeline per semplificare i flussi di lavoro per BGAs, IMOs e broker-dealer.

La soluzione integrata offre strumenti completi tra cui domande senza errori, firme elettroniche e configurazioni personalizzabili. Fornisce un'interfaccia unificata per l'input degli ordini, prodotti standardizzati dei carrier e regole e moduli gestiti dai carrier, tutti accessibili attraverso una singola piattaforma. La collaborazione mira a migliorare l'efficienza nel processo di vendita di rendite e assicurazioni vita, garantendo al contempo la conformità normativa.

Luma Financial Technologies e iPipeline han anunciado una colaboración estratégica para crear una solución integrada para la industria de seguros de vida y anualidades. La asociación combina la plataforma de Luma con el sistema AFFIRM® de iPipeline para optimizar los flujos de trabajo para BGAs, IMOs y corredores de bolsa.

La solución integrada ofrece herramientas completas que incluyen aplicaciones sin errores, firmas electrónicas y configuraciones personalizables. Proporciona una interfaz unificada para la entrada de pedidos, productos estándar de aseguradoras y reglas y formularios gestionados por las aseguradoras, todos accesibles a través de una única plataforma. La colaboración tiene como objetivo mejorar la eficiencia en el proceso de ventas de anualidades y seguros de vida, garantizando al mismo tiempo el cumplimiento normativo.

루마 파이낸셜 테크놀로지스아이파이프라인은 생명 보험 및 연금 산업을 위한 통합 솔루션을 만들기 위한 전략적 협력을 발표했습니다. 이 파트너십은 루마의 플랫폼과 아이파이프라인의 AFFIRM® 시스템을 결합하여 BGA, IMO 및 중개업자를 위한 작업 흐름을 간소화합니다.

통합 솔루션은 오류 없는 신청서, 전자 서명 및 맞춤형 구성을 포함한 종합적인 도구를 제공합니다. 단일 플랫폼을 통해 접근할 수 있는 통합 주문 입력 인터페이스, 표준화된 보험사 제품, 보험사가 관리하는 제품 규칙 및 양식을 제공합니다. 이 협력의 목표는 연금 및 생명 보험 판매 프로세스의 효율성을 높이는 동시에 규제 준수를 보장하는 것입니다.

Luma Financial Technologies et iPipeline ont annoncé une collaboration stratégique pour créer une solution intégrée pour l'industrie de l'assurance vie et des rentes. Ce partenariat combine la plateforme de Luma avec le système AFFIRM® d'iPipeline pour rationaliser les flux de travail pour les BGA, les IMO et les courtiers.

La solution intégrée propose des outils complets, y compris des demandes sans erreur, des signatures électroniques et des configurations personnalisables. Elle fournit une interface d'entrée de commande unifiée, des produits standardisés par les assureurs, ainsi que des règles et formulaires gérés par les assureurs, tous accessibles via une plateforme unique. Cette collaboration vise à améliorer l'efficacité du processus de vente de rentes et d'assurance vie tout en garantissant la conformité réglementaire.

Luma Financial Technologies und iPipeline haben eine strategische Zusammenarbeit angekündigt, um eine integrierte Lösung für die Lebensversicherungs- und Rentenbranche zu schaffen. Die Partnerschaft kombiniert die Plattform von Luma mit dem AFFIRM®-System von iPipeline, um Arbeitsabläufe für BGAs, IMOs und Depotbanken zu optimieren.

Die integrierte Lösung bietet umfassende Werkzeuge, einschließlich fehlerfreier Anträge, elektronischer Signaturen und anpassbarer Konfigurationen. Sie stellt eine einheitliche Schnittstelle für die Eingabe von Bestellungen, standardisierte Produktangebote der Versicherer und von den Versicherern verwaltete Produktregeln und Formulare zur Verfügung, die alle über eine einzige Plattform zugänglich sind. Ziel der Zusammenarbeit ist es, die Effizienz im Verkaufsprozess von Renten und Lebensversicherungen zu verbessern und gleichzeitig die Einhaltung der Vorschriften sicherzustellen.

Positive
  • Integration creates a comprehensive all-in-one platform for insurance products
  • Streamlined workflow automation potential to reduce operational costs
  • Enhanced regulatory compliance and error reduction capabilities
  • Expanded product access and standardization across carriers
Negative
  • None.

Insights

This collaboration between Luma Financial Technologies and iPipeline represents a significant technological advancement in the insurance and financial services sector. The integrated platform addresses key pain points in the annuity and life insurance sales process by automating workflows and standardizing carrier products. While this development is noteworthy for ROP's iPipeline subsidiary, the impact on ROP's overall financial performance is likely to be incremental rather than transformative, given the company's diverse portfolio of technology solutions.

The platform's focus on regulatory compliance and process automation aligns with industry trends toward digital transformation. Key technological advantages include error-free applications, e-signatures and customizable configurations, which should drive operational efficiencies for users. However, market adoption rates and revenue impact will depend on successful implementation and user acceptance across the BGA and IMO networks.

CINCINNATI & EXTON, Pa.--(BUSINESS WIRE)-- Luma Financial Technologies (“Luma”), a global leader in structured products and insurance solutions, announces a collaboration with iPipeline®, a leading provider of digital solutions for the life insurance, annuities, and wealth management industries. Through this collaboration, Luma and iPipeline have developed a fully integrated solution that streamlines and simplifies workflows for Brokerage General Agencies (BGAs), Independent Marketing Organizations (IMOs), and broker-dealers, while enhancing accuracy and control. The solution is designed to drive efficiencies at every stage of the annuity and life insurance sales journey.

The integrated solution from Luma and iPipeline will simplify every stage of the annuity and life insurance process, from education and product comparison to transaction management and lifecycle support. Agents will now be able to access a comprehensive suite of tools, including error-free applications, e-signatures, and customizable configurations, designed to optimize workflow efficiency and enrich the overall client experience.

“Our collaboration with iPipeline underscores our commitment to providing innovative technology that enhances the efficiency and effectiveness of advisors and agents handling annuity and life insurance solutions for their clients,” said Jay Charles, Managing Director, Head of Insurance Products at Luma Financial Technologies. “By integrating iPipeline’s capabilities into our latest insurance offering, we’re setting a new benchmark for streamlined workflows and exceptional client service in annuities and life insurance.”

The collaboration provides advisors and agents with access to an extensive selection of standardized carrier products and advanced digital tools, all within a single, intuitive platform. Key features include a unified order entry interface that standardizes products across carriers, streamlined new business processing, and carrier-managed product rules and forms that ensure suitability for both carriers and distributors. These tools have been developed to save agents valuable time, while empowering them to deliver a higher standard of service and foster stronger client relationships.

“We’re excited to integrate with Luma, one of the leaders in the BGA space. This partnership couples the dynamic compliance and order management system of iPipeline’s AFFIRM® with Luma’s award-winning platform to support life insurance and annuities,” said Joe Yurich, Chief Revenue Officer at iPipeline. “The result is a streamlined integration that offers advisors and agents the ability to automate annuity sales and seamlessly manage the entire application process for their clients. We’re delighted to be able to provide advisors and agents with a way to speed up and simplify their workflows, while easily adapting to evolving regulatory requirements.”

By combining advanced digital tools within a seamless, all-in-one platform, Luma’s integration with iPipeline will empower advisors and agents to deliver personalized, efficient solutions that are tailored to each client’s needs, enabling superior client outcomes.

For more information about Luma Financial Technologies, please visit https://lumafintech.com.

For more information about iPipeline, please visit ipipeline.com.

About Luma Financial Technologies

Founded in 2018, Luma Financial Technologies ("Luma") has pioneered a cutting-edge fintech software platform that has been adopted by broker/dealer firms, RIA offices, and private banks around the world. By using Luma, institutional and retail investors have a fully customizable, independent, buy-side technology platform that helps financial teams more efficiently learn about, research, purchase, and manage alternative investments as well as annuities.

Luma gives these users the ability to oversee the full, end-to-end process lifecycle by offering a suite of solutions. These include education resources and training materials; creation and pricing of custom structured products; electronic order entry; and post-trade management. By prioritizing transparency and ease of use, Luma is a multi-issuer, multi-wholesaler, and multi-product option that advisors can utilize to best meet their clients' specific portfolio needs.

Headquartered in Cincinnati, OH, Luma also has offices in New York, NY, Miami, FL, Zurich, Switzerland, and Lisbon, Portugal. For more information, please visit Luma’s website, or follow us on LinkedIn and Twitter.

About iPipeline

iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. iPipeline couples one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows—from quote to commission—with seamless integration. The company’s vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.

Since its establishment in 1995, iPipeline has helped protect more than 51 million people, and today is trusted around the world by more than 100 insurance carriers, and providers, and more than 2,500 broker-dealers, financial institutions, Brokerage General Agencies (BGAs), Independent Marketing Organizations (IMOs), and Managing General Agents (MGAs). Connected to more than 500,000 agents and advisers/advisors, the company collected nearly $77 billion in global life insurance premiums and annuities in 2023. iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500® and Fortune 1000® indices.

For more information, please visit https://ipipeline.com/.

Media Contacts



Luma

Joseph Collins

River Communications

jcollins@riverinc.com



iPipeline

Ivy Gitarts

Aspectus Group

ivy.gitarts@aspectusgroup.com

Source: Luma Financial Technologies and iPipeline

FAQ

What is the purpose of Luma Financial Technologies and iPipeline's collaboration?

The collaboration aims to streamline and simplify workflows for insurance professionals by providing an integrated platform for annuity and life insurance solutions, combining error-free applications, e-signatures, and customizable configurations.

What key features does the Luma-iPipeline integrated solution offer?

The solution offers a unified order entry interface, standardized carrier products, streamlined new business processing, carrier-managed product rules and forms, and comprehensive digital tools for insurance professionals.

How will this integration benefit insurance advisors and agents?

The integration will save agents time, provide access to standardized carrier products, streamline workflows, enhance regulatory compliance, and enable better client service through a single, intuitive platform.

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