Roku’s New NFL Zone Gives Fans Easy Access to NFL Games Right On Time for 2023 Season
- The partnership between Roku and the NFL provides a centralized location for football fans to access NFL games and content, improving the user experience.
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In partnership with the NFL, the new NFL Zone offers viewers an easy way to find where to watch NFL live games
In partnership with the NFL, Roku's new NFL Zone offers viewers an easy way to find where to watch NFL live games (Photo: Business Wire)
“Last year we introduced the Sports experience for our highly engaged sports audience, making it simpler for Roku users to watch sports programming,” said Gidon Katz, President, Consumer Experience, at Roku. “As we start the biggest sports season of the year, providing easy access to NFL games and content to our millions of users is a top priority for us. We look forward to fans immersing themselves within the NFL Zone and making it their destination to find NFL games.”
“We are excited to partner with Roku to increase discoverability of NFL programming to football fans,” said Hans Schroeder, NFL Executive Vice President of Media Distribution. “With the launch of the NFL Zone, Roku users can easily find the games they want to watch, from one place. We are thrilled to provide our fans with an excellent option to follow their favorite teams all season long.”
In addition to live and upcoming games, the NFL Zone provides weekly matchup previews, NFL highlights, and access to the NFL App and NFL Channel. Viewers can find the NFL Zone directly from Sports in Roku’s Home Screen Menu as well as Roku Search. Throughout the season, the NFL Zone will be prominently featured within the Sports experience.
With a reach approaching half of all broadband homes in the
NFL+, the league’s exclusive streaming video service, is available within the NFL App on Roku devices and now enters its second season with exciting upgrades. NFL+ is available for
This new partnership also builds on the existing ways that Roku and the NFL have worked together to bring steamers great content. Last month, Roku Original documentary “NFL Draft: The Pick is in” launched on The Roku Channel in partnership with NFL Films and Skydance Sports. “NFL Draft: The Pick Is In” lets audiences look behind the scenes of the high-pressure and high-stakes draft rooms. The documentary scored big during its opening weekend, becoming the #1 Roku Original Documentary premiere. A second installment has been greenlit centered on the 2024 NFL Draft.
“Sports have long provided a large, engaged audience for advertisers, and we’re excited to bring scale and fandom to marketers through the NFL Zone,” said Alison Levin, VP, Ad Revenue and Marketing Solutions at Roku. “This collaboration brings together the most popular content across sports and entertainment with Roku’s incredible
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View source version on businesswire.com: https://www.businesswire.com/news/home/20230912048312/en/
Roku
Brigitte Gilbert
Bgilbert@roku.com
Source: Roku