Roku Introduces The Roku Channel in Mexico

Rhea-AI Summary

Roku has launched The Roku Channel in Mexico, making it available free of charge to Roku device users starting October 13. This channel includes over 30 Roku Originals and a selection of popular films and TV shows from global and local partners such as Sony and Lionsgate. Roku aims to replicate its U.S. success, where the channel ranks among the top five for engagement. Additionally, the launch introduces a Live TV experience with over 25 channels, enhancing content accessibility and increasing advertising opportunities.

Positive

• Launch of The Roku Channel in Mexico enhances Roku's international footprint.
• Access to over 30 exclusive Roku Originals starting October 13.
• Free content model aligns with consumer demand for accessible entertainment.
• Increased advertising opportunities through ad-supported content.

Negative

• None.

Roku's international expansion brings The Roku Channel to Mexico, offering Roku users free shows, movies, fan favorites, Hollywood hits, Roku Originals, and more

MEXICO CITY--(BUSINESS WIRE)-- Today, Roku® (NASDAQ: ROKU), the #1 TV streaming platform in the United States, Canada, and Mexico by hours streamed¹, announced the arrival of The Roku Channel in Mexico. The Roku Channel is a free streaming channel available on Roku devices that offers users access to thousands of movies and TV episodes, including exclusive access to more than 30 Roku Originals, starting on October 13.

“Launching The Roku Channel in Mexico represents a pivotal moment for our business as we continue to expand internationally and offer streamers free access to great entertainment and news content,” said Rob Holmes, Vice President, Programming at Roku. “In the US, The Roku Channel is a top 5 channel on the Roku platform, by both reach and streaming hour engagement and we are excited for the opportunity to build this viewership in Mexico. We provide the scale for content providers and brands to reach these critical streaming-first audiences.”

The Roku Channel is available to owners of a Roku streaming player or Roku TV™ model without the need for a login or subscription. The entertainment selection includes something for everyone: “Los Pitufos en la aldea perdida,” “Blade Runner 2049,” “El Sorprendente Hombre Araña 2,” “Psicópata Americano,” “Draft Day,” “El Patriota” “El lado luminoso de la vida,” “Lluvia de hamburguesas 2,” “Hombres de negro II,” “Whip It,” and many others.

The content selection comes from existing global partners like Sony, Lionsgate, and renowned local partners such as Telefórmula, among others, with more titles being added over time. By offering content from existing channel publishers, The Roku Channel helps them to drive additional viewers on the Roku platform.

“Free entertainment is one of the most searched-for categories on our platform, so we are pleased to meet that demand with the launch of The Roku Channel in Mexico,” said Mirjam Laux, Vice President of International Advertising and Content. “The Roku Channel expands our entertainment offering for our users and increases the value they get from the Roku platform. Brands will also be able to reach engaged consumers through ad-supported content.”

Roku Originals: bold and fresh entertainment
The Roku Channel is the exclusive home of Roku Originals. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals give viewers free access to bold, fresh entertainment from the biggest names in Hollywood. At launch, Roku users in Mexico will be able to enjoy Roku Originals such as “Operación Marea Negra,” “Natural Born Narco” and “Mamas.”

In a few weeks, the highly anticipated Roku Original, “WEIRD: The Al Yankovic Story” arrives on The Roku Channel. Debuting on the channel on November 4, “WEIRD: The Al Yankovic Story” stars Daniel Radcliffe and a stellar cast including Evan Rachel Wood, Rainn Wilson, and more, and is directed by Eric Appel.

Live TV channel offering
In addition to on-demand programming, The Roku Channel also offers a great live TV experience, featuring 25+ live TV channels at launch. The launch lineup includes channels such as Telefórmula, Canela TV, Novelisima, and Runtime Espanol. To make it easier to find content they want to watch, consumers can browse the channel collection through The Roku Channel's Live TV Guide.

Opportunity for publishers and advertisers
The Roku Channel provides publishers and advertisers the opportunity to reach audiences at scale on the Roku platform. Advertisers are leveraging the Roku platform to help their customers discover movies and shows and create experiences streamers want to watch on the biggest screen in the home.

Product offering in Mexico
Roku streaming players, like the Roku Express, are available starting from as little as 899 MXN. Roku also works with TV brands such as Hisense, TCL, ATVIO, HKPRO, InFocus, JVC, Philips, Sanyo, Sharp, Aiwa, Daewoo, and Sansui who offer Roku TV models in sizes ranging from 32” to 65” in HD, 4K and 8K UHD.

Starting October 13, consumers will be able to access The Roku Channel and stream great entertainment for free.

Visit Roku.com for more information about The Roku Channel, Roku streaming players, and Roku TV models.

About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, features, timing, and availability of Roku TV models and Roku TV partnerships; the features, benefits, growth, and reach of the Roku platform; and the content, benefits, features, timing, and availability of Roku Originals and other offerings on The Roku Channel, including “WEIRD: The Al Yankovic Story,” and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021, and our Quarterly Report on Form 10-K for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and other countries.

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¹ Research conducted by Hypothesis Group, October 2021

View source version on businesswire.com: https://www.businesswire.com/news/home/20221013005200/en/

Press contacts



Danahe Monroy

PR Manager Roku Mexico

dmonroy@roku.com



Nina Mansur

Sr. PR Manager LATAM

nmansur@roku.com

Source: Roku, Inc.

FAQ

What is The Roku Channel launch date in Mexico?

The Roku Channel launched in Mexico on October 13.

What content is available on The Roku Channel in Mexico?

The Roku Channel offers thousands of movies and TV episodes, including over 30 Roku Originals.

Which local and global partners contribute content to The Roku Channel?

Content comes from global partners like Sony and Lionsgate, as well as local partners such as Telefórmula.

What kind of advertising opportunities does The Roku Channel provide?

The Roku Channel offers advertisers access to a large, engaged audience through ad-supported content.